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Bevel's Marketing Funnel
- 1. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 2. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 3. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 4. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 5. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 8. EXIT INTENT POP-UP WEAK LEAD MAGNET Room for testing
- 9. EXIT INTENT POP-UP NO VALUE GIVEN UPFRONT WEAK LEAD MAGNET Room for testing
- 10. POSSIBLE FIX?!
- 11. POSSIBLE FIX?! Run a QUIZ SURVEY like Dollar Shave Club
- 12. POSSIBLE FIX?! Run a QUIZ SURVEY like Dollar Shave Club It Delivers Value Upfront Chance to ask for email to reveal results worth testing
- 13. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 15. STRONG COPY & VALUE PROP.
- 16. STRONG COPY & VALUE PROP. ‘Learn More’ Generic CTA copy Room for testing
- 18. Goes to SUBSCRIPTION OFFER PAGE SUBSCRIPTION is the CORE OFFER
- 19. No ‘teaser offers’ at first glance. SUBSCRIPTION or NOTHING
- 20. No ‘teaser offers’ at first glance. SUBSCRIPTION or NOTHING A Huge Commitment for 1st time visitors
- 21. No prices listed. Helps avoid sticker shock.
- 22. POSSIBLE FIX ...
- 23. POSSIBLE FIX ... UNBUNDLE the core offer to appeal to first-timers
- 24. $27 SINGLE ITEMS💰 UNBUNDLE the core offer to appeal to first-timers
- 25. $27 SINGLE ITEMS💰 UNBUNDLE the core offer to appeal to first-timers CORE OFFER: SUBSCRIPTION $29.95/m 1st month - $69.95 💰
- 26. $27 SINGLE ITEMS💰 UNBUNDLE the core offer to appeal to first-timers CORE OFFER: SUBSCRIPTION $29.95/m 1st month - $69.95 💰 Targetted to “WARMER AUDIENCE”
- 27. $27 SINGLE ITEMS💰 UNBUNDLE the core offer to appeal to first-timers CORE OFFER: SUBSCRIPTION $29.95/m 1st month - $69.95 💰 $199 PROFIT MAXIMIZER: ELECTRIC RAZOR 💰
- 28. $27 SINGLE ITEMS💰 CORE OFFER: SUBSCRIPTION $29.95/m 1st month - $69.95 💰 $199 PROFIT MAXIMIZER: ELECTRIC RAZOR 💰 VALUE STAIRCASE
- 29. Back to this page …
- 30. Single CTA Pages usually convert better
- 31. Let’s Subscribe
- 32. Step 1 of 3
- 34. Monthly is AUTO- SELECTED opting out better than opting in Step 1 of 3
- 35. Monthly is AUTO- SELECTED opting out better than opting in Can’t underestimate how much difference this makes. Especially on high-traffic sites Step 1 of 3
- 36. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 37. Step 2 of 3
- 38. Excellent Upsell Step 2 of 3
- 39. Excellent Upsell Step 2 of 3 ‘YES’ is AUTO-SELECTED opting out better than opting in
- 40. Excellent Upsell Step 2 of 3 DISCOUNT APPLIED $80 value for $40
- 41. Urgency! Add it now & save 50% Step 2 of 3
- 42. Step 2 of 3 Razor & Brush is relevant to Core Offer
- 43. Final Step 3 of 3
- 44. Final Step 3 of 3 Quick Recap
- 45. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 47. Perfect Placement Of this page.
- 48. Perfect Placement Of this page. Only after visitor has filled cart w/ order
- 49. Perfect Placement Of this page. Only after visitor has filled cart w/ order Less Cart Abandonment
- 50. Perfect Placement Of this page. Only after visitor has filled cart w/ order More accounts created & emails collected
- 51. HOMEPAGE SUBSCRIPTION UPSELL ACCOUNT REGISTRATION CHECKOUT Top of Funnel Bottom of Funnel
- 52. CHECKOUT!!!
- 53. I wonder how optimized these form fields are???
- 54. NO ADD-ONS or last- minute UPGRADES?
- 55. Avg. Cart Order is not maximized
- 57. Dollar Shave Club Uses Travel add-ons to compliment offer in cart and increase average order value
- 58. What if I tried to abandon the cart entirely?
- 59. What if I tried to abandon the cart entirely? Any exit-intent pop-ups offers to convert me?
- 60. NOPE!
- 61. NOPE!
- 62. Smile Direct Club Uses this pop-up on their checkout page
- 65. CTA goes back to checkout page
- 66. for more teardown goodness … funnelteardowns.net
- 67. Credits Icons from flaticon.com Teardown inspiration digitalmarketer.com useronboard.com funnelhacker.tv