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2. © Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany 2

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METHODOLOGY (1 OF 2)
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.

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METHODOLOGY (2 OF 2)
 This report covers the global B2C E-Commerce delivery market.
 It starts with a global chapter, featuring global trends and developments and country and regional comparisons.
 The rest of the report is divided into regions and sub-regions where applicable. The regions are presented in the descending order of B2C E-Commerce sales.
 All major countries are covered, though data availability varied across the markets.
 Within each region, the countries are also ranked by B2C E-Commerce sales. Regional information is presented first, where available.
 Depending on data availability, the following types of market information are included for the countries: the importance of various delivery services to online
shoppers such as free delivery and same day delivery; delivery methods used and preferred by online shoppers, such as delivery by post, pick-up from store
and courier delivery to home and work; delivery options offered by online retailers; and information about delivery times. Furthermore, for selected major markets
a qualitative overview of B2C E-Commerce delivery trends and news about players was included in a text chart.

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DEFINITIONS
 B2C E-Commerce
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers.
 Cross-Border B2C E-Commerce Delivery:
delivery of goods directly to consumers in other countries, with goods being ordered online through
foreign online shops and delivered from the country where the foreign shop is based or from a central
logistics facility, i.e. across the country borders.
 B2C E-Commerce Delivery:
delivery of physical goods ordered by customers online. It can be carried out by the online merchant or
a delivery service provider.
 B2C E-Commerce Delivery Methods: the options offered by an online retailer to customers with regard to how the order can be delivered.
 B2C E-Commerce Delivery Costs/Fees: fees charged by the online retailer and/or delivery provider for delivering the goods to the customer.
 B2C E-Commerce Delivery Time:
the time required for shipping the goods ordered online to the customer’s home, office or other
designated delivery location
 Click and Collect:
a delivery method in which a consumer purchases goods online and collects them from a physical
location
 Online Shoppers:
consumers who participate in B2C E-Commerce, i.e. purchase products (and services) online via any
device.
 Omnichannel
an approach to retail that strives to provide the customer with the seamless shopping experience across
all retail channels, such as in-store, online and mobile.
The following expressions and definitions are used in this B2C E-Commerce market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 6)
1. Management Summary
2. Global
• Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q1 2015 & Q4 2014
• Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
• Share of Online Shoppers Who Would Buy More Often if Same Day Delivery Were Available, by Selected Countries, in %, Q1 2015 & Q4
2014
• Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
• Importance of Delivery Options, by Purchasing from Domestic Online Retailers and Cross-Border Online Retailers, in % of Online
Shoppers, by Selected Countries, November 2014
• Major Reasons for Shopping Cart Abandonment, incl. Delivery, in % of Online Shoppers, by Selected Regions, October 2014
• Attitude Towards B2C E-Commerce Delivery Options, in % of Online Shoppers, November 2014
• Share of Global Online Retailers Offering Express Delivery, by Next Day Delivery and Same Day Delivery, in %, November 2014
• Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, by Selected Countries, 2014
3. Asia-Pacific
3.1. Regional
• Action Taken to Qualify for Free Shipping, by China, Hong Kong, Japan, Singapore, South Korea and Asia (Total), October 2014
3.2. China
• Overview of B2C E-Commerce Delivery, September 2015
• Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
3.3. Japan
• Overview of B2C E-Commerce Delivery, October 2015
• Share of Online Shoppers Willing to Wait for Free Delivery, in %, November 2014
3.4. South Korea
• Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014

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TABLE OF CONTENTS (2 OF 6)
3. Asia-Pacific (cont.)
3.5. Australia
• Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
3.6. India
• Overview of B2C E-Commerce Delivery, September 2015
• Reasons to Choose an Online Shopping Brand, incl. Delivery, in % of Online Shoppers, August 2015
3.7. Indonesia
• Concerns Related to Online Shopping, incl. Shipping Costs, in % of Internet Users, Q1 2014
4. North America
4.1. Regional
• Share of Online Shoppers Choosing Delivery of Four Days and Longer, by the USA and Canada, in %, February 2015
• Share of Online Shoppers Treating Reliability and Reputation of Carrier as an Important Factor in a Purchasing Decision, by the USA and
Canada, in %, February 2015
4.2. USA
• Overview of B2C E-Commerce Delivery, September 2015
• Services Considered Very Important When Shopping Online, incl. Delivery, in % of Online Shoppers, September 2015
• Willingness to Pay a Premium for Same-Day Delivery, by Gender, Age Group and Location, in %, June 2014
• Delivery Carriers Used by Online Retailers, by Outbound Packages and Returned Items, in %, May 2015
• Share of Online Retailers Offering Expedited Delivery, in %, and Share of Customer Orders Shipped with Expedited Delivery, in % of
Online Retailers Offering Expedited Delivery, May 2015
• Breakdown of Free Shipping Offering and Same-Day Delivery Offering, in % of Online Retailers, May 2015
• Breakdown of Average Time Passing from Completion of Customer Order to Handing Package to Delivery Carrier, in % of Online
Retailers, May 2015

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TABLE OF CONTENTS (3 OF 6)
4. North America (cont.)
4.3. Canada
• Share of Online Shoppers Rating Shipping Cost as the Most Important Factor in Purchasing, and Willing to Choose Postal Services to
Lower Delivery Cost, in %, February 2015
5. Europe
5.1. Regional
• Breakdown of Acceptable Delivery Time, in % of Online Shoppers, by Selected Countries, April 2015
5.2. Western Europe
5.2.1 UK
• Overview of B2C E-Commerce Delivery, October 2015
• Number of Parcels Dispatched by UK Online Retailers through UK Carriers, in millions, 2014 & 2015f
• Breakdown of Preferred Delivery Location for Online Shopping Orders, in % of Online Shoppers, March 2015
• Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March 2015
5.2.2. Germany
• Overview of B2C E-Commerce Delivery, October 2015
• Factors Encouraging to Shop Online More, in % of Online Shoppers, 2014
• Breakdown of Delivery Time Expectations, in % of Online Shoppers, 2014
• Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
5.2.3. France
• Overview of Selected E-Commerce Delivery Statistics, incl. Delivery Time, Successful Delivery Rate, and Rate of Deliveries Not
Completed, by Average and Detailed, 12 Months to August 2015
• Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 & June 2015

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TABLE OF CONTENTS (4 OF 6)
5. Europe (cont.)
5.2. Western Europe (cont.)
5.2.4. Italy
• Average Monthly Number of Packages Sent in B2C E-Commerce, in millions, 2013 & 2014
• Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
5.2.5. Spain
• Drivers for Online Shopping, in % of Online Shoppers, incl. Delivery-Related Services, April 2015
5.2.6. Netherlands
• Preferences for Delivery Options and Share of Online Shoppers Choosing Slowest Delivery Option to Qualify for Free Shipping, in %, 2014
5.2.7. Austria
• Delivery-Related Criteria Most Important for Choosing an Online Shop, in % of Online Shoppers, May 2015
5.3. Eastern Europe
5.3.1. Russia
• Overview of B2C E-Commerce Delivery, October 2015
• Most Important Criteria for Choosing an Online Shop, incl. Delivery, in % of Online Shoppers, September 2014
• Breakdown of B2C E-Commerce Orders by Delivery Method, in %, 2013 & 2014
• Breakdown of Willingness to Pay for Faster Delivery and Delivery Time Expected when Willing to Pay RUB 100 - 200, in % of Online
Shoppers, 2014
5.3.2. Turkey
• Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
5.3.3. Poland
• Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015

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TABLE OF CONTENTS (5 OF 6)
5. Europe (cont.)
5.4. Scandinavia
5.4.1. Sub-Regional
• Expected Delivery Times among Online Shoppers, by Business Days, in %, Q1 2015
5.4.2. Sweden
• Breakdown of Preferred Delivery Methods, in % of Online Shoppers, Q1 2015
6. Latin America
6.1. Brazil
• Overview of B2C E-Commerce Delivery, October 2015
• Most Important Factors that Influence Online Purchase Decision, incl. Delivery Options, 2014
• Willingness to Pay Additionally for Faster Shipping, in % of Online Shoppers, Q4 2014 & Q1 2015
• Breakdown of E-Commerce Logistics Operation Costs, incl. Shipping, in %, 2013 & 2015e
• Logistics Services Used, in % of Online Retailers, 2013 & 2015e
• Most Important Criteria for Choosing an Online Shop, incl. Delivery, in % of Online Shoppers, September 2014
• Breakdown of B2C E-Commerce Orders by Delivery Method, in %, 2013 & 2014
• Breakdown of Willingness to Pay for Faster Delivery and Delivery Time Expected when Willing to Pay RUB 100 - 200, in % of Online
Shoppers, 2014
6.2. Mexico
• Promotions Offered by Online Retailers, incl. Shipping, in %, 2014
6.3. Argentina
• Delivery Methods Used in Online Shopping, in % of Online Shoppers, 2014
• Delivery Methods Offered by Online Retailers, in %, 2014
• Breakdown of Delivery Times Offered by E-Commerce Retailers, in %, 2014

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TABLE OF CONTENTS (6 OF 6)
7. Middle East & Africa
7.1. UAE
• Share of Internet Users Not Shopping Online Due to Inconvenience of Delivery, in %, 2014
7.2. Saudi Arabia
• Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015
7.3. South Africa
• Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, 2014
• Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
7.4. Nigeria
• Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
• Main Reasons for Not Shopping Online, incl. Delivery Cost, in % of Consumers Who Do Not Shop Online, 2014
• Breakdown of Preferred Delivery Options, in % of Online Shoppers, June 2014
7.5. Egypt
• Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, 2014

13. 1. Management Summary 13 – 18
2. Global 19 – 29
3. Asia-Pacific 30 – 40
3.1. Regional
3.2. China
3.3. Japan
3.4. South Korea
3.5. Australia
3.6. India
3.7. Indonesia
4. North America 41 – 51
4.1. USA
4.2. Canada
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5. Europe 52 – 79
5.1. Regional 52 – 53
5.2. Western Europe 54 – 69
5.2.1. UK
5.2.2. Germany
5.2.3. France
5.2.4. Italy
5.2.5. Spain
5.2.6. Netherlands
5.2.7. Austria
5.3. Eastern Europe 70 – 76
5.3.1. Russia
5.3.2. Turkey
5.3.3. Poland
5.4. Scandinavia 77 – 79
5.4.1. Sub-Regional
5.4.2. Sweden
6. Latin America 80 – 89
6.1. Brazil
6.2. Mexico
6.3. Argentina
7. Middle East & Africa 90 – 98
7.1. UAE
7.2. Saudi Arabia
7.3. South Africa
7.4. Nigeria
7.5. Egypt

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12%
12%
17%
18%
19%
23%
28%
30%
39%
49%
8%
10%
14%
16%
19%
19%
18%
29%
42%
53%
0% 20% 40% 60% 80% 100%
Japan
France
Germany
UK
Australia
USA
Russia
Brazil
China
India
Q1 2015
Q4 2014
in % of Online Shoppers
India (53%) ranked the highest of selected markets by share of online
shoppers willing to pay more for faster shipping in Q1 2015.
Global: Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %,
Q1 2015 & Q4 2014
Survey: based on a survey of 10,000 consumers in 10 countries, including Australia, France, Germany, Japan, Russia, the UK, and the US, conducted in March-
April 2015 and in September-October 2014; ages 18+, in China and India, online consumers in Tier 1 and Tier 2 cities with above average education
and income were surveyed
Source: Morgan Stanley, AlphaWise, September 2015

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Willing to Choose Postal Services to
Lower Delivery Cost
Rating Shipping Cost as the Most
Important Factor in Purchasing
Delivery cost was important for 44% of online shoppers in Canada in
May 2015, and 80% were willing to use postal services to lower it.
Canada: Share of Online Shoppers Rating Shipping Cost as the Most Important Factor in Purchasing, and
Willing to Choose Postal Services to Lower Delivery Cost, in %, February 2015
Note: made an online purchase from a U.S.-based retailer within the last six months
Source: Purolator International, May 2015
Rating Shipping
Cost as the Most
Important Factor in
Purchasing
44%
Others
56%
Willing to Choose
Postal Services to
Lower Delivery
Cost
80%
Others
20%

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