Free Report Samples for our publication "BRIC Clothing B2C E-Commerce Market 2015". Find the full report available for purchase at: Not Available

1. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Provided by
January 2015

2. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
22
PREFACE
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.
A list of advantages
 yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As
a result companies get a precise and unbiased impression of the market situation.
 The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry
and trade associations, business reports, business and company databases, journals, company registries and news portals.
 Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the
original studies is correctly interpreted.
 yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually
adapted.
 If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
Terms of use and copyright conditions
 This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form
without the prior permission of the publishers.
 The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of
the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.
 The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty
or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.
 We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors
or incorrect insertions, nor for any interpretations made from the document.
© Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.

3. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
3
Methodology (1 of 2)
This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends,
sales figures, shares, as well as important player news in B2C E-Commerce market for clothing.
 This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data.
As a result companies get a precise and unbiased impression of the market situation.
 Cross referencing of data was conducted in order to ensure validity and reliability.
 The report contains a Management Summary, summarizing the main information provided in each chapter.
 Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and
a subtitle, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to.
 Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart
is derived from several sources. Then, all sources are mentioned on the chart.
 This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case,
multiple answers were possible, and this is then mentioned in the note of the chart.
 If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form
of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time
period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
 This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart.
3

4. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
4
Methodology (2 of 2)
 This report covers the B2C E-Commerce market for clothing. It takes into account a wide definition of the clothing segment, including products
referred to as apparel, fashion, clothing, accessories and footwear. The exact definition of segment covered on each particular chart is included
whenever provided by the source.
 The report opens with a global chapter, where global developments and international comparisons are included, featuring the BRIC countries as
well.
 The rest of the report is divided by countries. The countries are covered in the order of descending B2C E-Commerce sales.
 Within the country chapters, the following information is covered, where available: B2C E-Commerce sales of clothing, their historic growth and
forecast, share of online shoppers or Internet users buying clothing online and rank of the category by this criterion among other product
categories, share of B2C E-Commerce on total retail sales of clothing and share of clothing on total B2C E-Commerce sales, rankings and
other information about online shops and websites where clothing products are purchased. Not all types of information mentioned are provided
for each country, due to varying data availability.
 Moreover, for each country, a text chart with overview of the online clothing market and players is included.
4

5. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
5
Definitions
The following expressions and definitions are used in this B2C E-Commerce market report:
 B2C E-Commerce: the sale of products (and services) through electronic transactions from businesses to consumers.
 Clothing: garments collectively; also referred to as apparel, textile and fashion; sometimes also includes accessories, jewelry and footwear.
 B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales
generated through B2C E-Commerce by a player on the market.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
country borders.
 Group Buying/Daily Deals: group buying or daily deals websites partner with local merchants to provide products and services to customers at
significantly reduced price, under the condition that a certain minimum number of buyers will purchase it.
 Private Shopping: this expression means that only a registered community can purchase the products online.
 Flash Sales: a type of sales, where products are offered at large discounts for a short period of time.
 Social Commerce: symbolizes E-Commerce transactions that are conducted through social media.
 Online Classifieds: websites displaying small advertisements about sale of goods and/or services, usually placed by individuals or low-volume
sellers.
 Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
5

6. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Table of Contents (1 of 3)
1. Management Summary
2. Global
• Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
• Product Categories Purchased Online, incl. “Fashion and Apparel”, in % of Online Shoppers, by Selected Countries, July 2014
• Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1
2014
• Places to Purchase Clothing and Footwear from After Researching the Product Online, by Selected Countries, by Online and In Store, in % of
Shoppers Who Researched the Product Online, Q1 2014
• Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014
3. China
• Overview of Clothing B2C E-Commerce Market and Players, January 2015
• Product Most Purchased Online, incl. Clothing, in % of Female Online Shoppers, 2013
• Product Most Purchased Online, incl. Clothing, in % of Male Online Shoppers, 2013
• Top 3 Product Categories Purchased in Cross-Border B2C E-Commerce, incl. “Apparel, Accessories and Handbags”, in % of Cross-Border
Online Shoppers, August 2014
• B2C E-Commerce Sales of Apparel, in CNY billion, 2012 - 2014e
• B2C E-Commerce Sales of Clothing, in CNY billion and in % Year-on-Year Change, Q1 2013 - Q3 2014
• Share of Clothing on Total B2C E-Commerce Sales, in %, Q1 2013 - Q3 2014
• Share of B2C E-Commerce on Total Sales of “Apparel, Hats and Bags”, in %, 2013
• Average Online Spending on Apparel per Order, by Age Group, in CNY, 2013
• Top 10 Brands of Women’s Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
• Top 10 Brands of Men’s Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
• Breakdown of Clothing B2C E-Commerce Market by Players, in %, Q3 2014
6

7. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Table of Contents (2 of 3)
4. Russia
• Overview of Clothing B2C E-Commerce Market and Players, January 2015
• Top Product Categories by B2C E-Commerce Sales, incl. “Clothes, Shoes”, in RUB billion, 2013
• B2C E-Commerce Sales of Fashion, in RUB billion, 2012 & 2013
• B2C E-Commerce Sales of Fashion, in RUB billion, 2012, 2013 & 2014e
• Breakdown of B2C E-Commerce Sales of Fashion, by Product Segments, in %, 2013
• Fashion Products Purchased Online, in % of Online Shoppers Purchasing Fashion Online, 2013
• Overview of Product Segments in Fashion, by Clothing, Shoes, Clothing for Children and Accessories, incl. Share on Total Sales and Share of
Specialized Shops, in %, 2014e
• Average Order Value in Fashion B2C E-Commerce, in RUB, 2013 & 2014
• Product Categories Purchased Online, incl. “Clothing, Shoes, Sports Goods”, in % of Online Shoppers in Relevant Group, by Gender and
Location, 2013
• Breakdown of Online Shoppers Buying from Fashion Category, by Location Type, in %, 2013
• Most Purchased Product Categories in Cross-Border B2C E-Commerce, incl. “Clothing, Shoes”, in % of Cross-Border Online Shoppers, 12
Months to September 2013
• Number of Online Fashion Stores and Number of Orders per Day, in Units and in % Share, by Category, 2013 & 2014e
• Overview of Major Investment Deals in B2C E-Commerce* in Clothing Segment, Ranked by Value, 2011 - 2014
• Overview of Top 3 Local Online Fashion Shops by Revenue, 2013
• Top 5 Companies in Clothing B2C E-Commerce Segment, by Sales, in RUB billion, 2013
• Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, November and December 2013
5. Brazil
• Overview of Clothing B2C E-Commerce Market and Players, January 2015
• B2C E-Commerce Sales of Clothing and Shoes, in USD billion, 2013, 2014 & 2019f
• Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Fashion and Accessories”, in % and in million Transactions, 2013
• Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Fashion and Accessories”, in % and in millions, H1 2014
7

8. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Table of Contents (3 of 3)
8
5. Brazil (cont.)
• Preferred Shopping Channels, incl. Online and Mobile, by Product Category, incl. “Clothing and Footwear”, in % of Consumers, 2013
• Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”, in % of Online Shoppers, 2013
• Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”, in % of Online Shoppers, by Gender,
2013
• Share of Online Shoppers Buying “Clothing, Footwear, Sporting Gear and Accessories” Online, by Age Groups, in % of Online Shoppers in
Respective Age Groups, 2013
• Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, incl. “Apparel”, August 2014
• Product and Services to Buy in M-Commerce, by Category, incl. “Clothing and Footwear”, in % of Mobile Device Owners, June 2014
6. India
Overview of Clothing B2C E-Commerce Market and Players, January 2015
B2C E-Commerce Sales of Fashion, Footwear and Accessories, in USD million, 2012, 2013 & 2016f
Breakdown of B2C E-Commerce Transactions Number and Value, by Product Categories, incl. “Fashion, Footwear and Accessories”, in %, 2013

9. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
1. Management Summary 9 – 11
2. Global 12 – 17
3. China 18 – 30
4. Russia 31 – 48
5. Brazil 49 – 59
6. India 60 – 64
9
Table of Contents

10. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
10
In Q3 2014, Tmall dominated the clothing B2C E-Commerce market in
China with a 73% market share.
China: Breakdown of Clothing B2C E-Commerce Market by Players, in %, Q3 2014
Vancl
1,3%
Amazon China
0,9%
Others
12,4%
Dangdang
1,5%
VIP.com
5,0%
JD.com
5,5%
Tmall
73,4%
Source: China E-Business Research Center cited by Fund Group, December 2014

11. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
3%
6%
7%
7%
45%
47%
46%
28%
24%
22%
16%
15%
10%
8%
8%
2%
0% 20% 40% 60% 80% 100%
Flowers
Lottery and Betting
Financial Services, Insurance
Medicine
Food/Food Products
E-Learning Materials
Software
Computer Games or Videogames
Films, Songs, Ringtones
Tickets for Events
Books, Magazines, Newspapers
Travel (Flight and Hotel Bookings)
Computers and IT Equipment
Household Products/Appliances
Clothing, Footwear, Sporting Gear and Accessories
Electronic Equipment
11
“Clothing, Footwear, Sporting Gear and Accessories” (46%) was
the second most purchased online product in Brazil in 2013.
Brazil: Product and Services Purchased Online, incl. “Clothing, Footwear, Sporting Gear and Accessories”,
in % of Online Shoppers, 2013
in % of Online Shoppers
Note: does not add up to 100% due to multiple answers possibe
Definition: products and service purchased over the Internet in the previous 12 months
Survey: based on a survey of households, conducted between September 2013 an February 2014; base - 28.7 million persons who have accessed the Internet in the three months
prior to the survey and acquired products and services online in the previous 12 months; does not add up to 100% due to multiple answers possible
Source: Brazilian Internet Steering Committee, Brazilian Network Information Center, October 2014

12. We deliver the facts – you make the decisions
RESEARCH ON INTERNATIONAL MARKETS
Information on Social Media?
www.twitter.com/ystats
www.facebook.com/ystats
www.slideshare.com/ystats
www.scribd.com/ystats
www.linkedin.com/company/ystats
1212
Contact or Follow us
Copyright of cover picture by Fotolia.com
How to contact yStats.com?
yStats.com GmbH & Co. KG
Behringstraße 28a
22765 Hamburg
Germany
Phone: +49 (0) 40 - 39 90 68 50
Fax: +49 (0) 40 - 39 90 68 51
info@ystats.com
More News?
Please subscribe to our
Newsletter on www.ystats.com
Customized Research
You need more Research?