Google Trends Presentation

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Google Trends Presentation

  1. 1. Google Trends Using Google Trends for Client Optimization
  2. 2. What is it? • Trending Topics: See what America’s searching • Keyword Popularity: Discover keyword strength/weakness • Geo-Targeting: Specific location leads to accurate results of keywords • Content Creation: Use trending topics in location to generate ideas
  3. 3. Trending Topics • What is America searching?
  4. 4. Keyword Popularity • How strong/weak is the keyword?
  5. 5. Keyword Popularity
  6. 6. Geo-Targeting • Localized keywords • Ex: “Things to do in Miami”
  7. 7. Geo-Targeting
  8. 8. Time’s Effect • The length of time effects the accuracy of results. • The more specific the length of time, the more accurate the results.
  9. 9. Time’s Effect
  10. 10. Content Creation https://www.google.com/trends/
  11. 11. Who uses it? • Content Creation Managers  create strategies using Google Trends with AdWords • Content Creation Specialists, Content Optimization Specialists  implement strategies discovered by Content Creation Managers
  12. 12. Why? • Trending Topics: What’s relevant & idea generation • Longtail Keywords: Specificity leads to accurate results • Geo-Targeting: Accuracy and client relevance • Content Creation: Ideas, suggestions for content
  13. 13. Questions?
  14. 14. Thanks

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