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PRESS RELEASE
Hamburg, November 30th, 2017
Mobile shopping leads growth of online retail in Germany,
says new yStats.com report
Germany-based market research company yStats.com’s newest report, “Germany B2C E-Commerce Sales Forecasts: 2017 to
2021,” cites several authoritative sources to conclude that the rate of growth of online retail sales will slow over the next few years.
Yücel Yelken, CEO and founder of yStats.com observes that “mobile shopping will be the growth leader in the mature German B2C E-
Commerce market.”
The percentage of Internet users in Germany that make online purchases has stabilized near 75%, an indication of the maturity of the
online shopping practice in the country, the fifth largest in the world. B2C E-Commerce is expected to account for around 10% of retail sales in
Germany in 2017, and this percentage of the total is projected to grow incrementally over the next few years, as traditional retail sales increase
at a much lower rate, according to the sources cited in the yStats.com report.
Sales through mobile connections to the web are predicted to lead online retail growth. Mobile devices facilitate omnichannel
shopping behaviors such as “showrooming.” The yStats.com publication cites reports pointing out that more than one in ten online purchases is
preceded by a visit to a physical store. This practice suggests that multi-channel merchants are well positioned to benefit from the continued
trend toward E-Commerce, yet online retailers, led by Amazon.de, continue to dominate.
For further information, see: https://www.ystats.com/wp-content/uploads/2017/11/2017.11.30__Product-Brochure-Order-Form_Germany-B2C-E-Commerce-Sales-
Forecasts-2017-to-2021.pdf
Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com
Twitter: www.twitter.com/ystats
LinkedIn: www.linkedin.com/company/ystats
Facebook: www.facebook.com/ystats
About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide,
including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.

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Press Release: Germany B2C E-Commerce Sales Forecasts: 2017 to 2021

  • 1. 1 PRESS RELEASE Hamburg, November 30th, 2017 Mobile shopping leads growth of online retail in Germany, says new yStats.com report Germany-based market research company yStats.com’s newest report, “Germany B2C E-Commerce Sales Forecasts: 2017 to 2021,” cites several authoritative sources to conclude that the rate of growth of online retail sales will slow over the next few years. Yücel Yelken, CEO and founder of yStats.com observes that “mobile shopping will be the growth leader in the mature German B2C E- Commerce market.” The percentage of Internet users in Germany that make online purchases has stabilized near 75%, an indication of the maturity of the online shopping practice in the country, the fifth largest in the world. B2C E-Commerce is expected to account for around 10% of retail sales in Germany in 2017, and this percentage of the total is projected to grow incrementally over the next few years, as traditional retail sales increase at a much lower rate, according to the sources cited in the yStats.com report. Sales through mobile connections to the web are predicted to lead online retail growth. Mobile devices facilitate omnichannel shopping behaviors such as “showrooming.” The yStats.com publication cites reports pointing out that more than one in ten online purchases is preceded by a visit to a physical store. This practice suggests that multi-channel merchants are well positioned to benefit from the continued trend toward E-Commerce, yet online retailers, led by Amazon.de, continue to dominate. For further information, see: https://www.ystats.com/wp-content/uploads/2017/11/2017.11.30__Product-Brochure-Order-Form_Germany-B2C-E-Commerce-Sales- Forecasts-2017-to-2021.pdf Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com Internet: www.ystats.com Twitter: www.twitter.com/ystats LinkedIn: www.linkedin.com/company/ystats Facebook: www.facebook.com/ystats About yStats.com Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide. Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services. We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.