3. COVERAGE MAP
This coverage map defines the “Primary Service Area”. Satisfactory service may be provided to many locations beyond the “Primary Service Area” and in a few
instances, poor reception may be experienced within the depicted area.
WLEY’S PRIMARY SERVICE AREA
Call Letters:
WLEY-FM
Frequency:
107.9 FM
Power:
21,000 watts @ 232
meters HAAT
City of License:
Aurora, Illinois
Ownership:
Spanish Broadcasting
System
4. La Ley has over 550,000 listeners weekly and listen for long periods of time!
WLEY AUDIENCE PROFILE
WLEY-FM Format: Mexican Regional
Persons 6+ Wkly Cume: 577,500
AQH:
Core Demos:
11,100
Adults 18-34 (30.2%)
Adults 18-49 (74.3%)
Adults 25-54 (74.4%)
3h00m
3h45m
4h15m
Wkly TSL A18-34:
Wkly TSL A18-49:
Wkly TSL A25-54:
Persons6-11
11%
Persons12-17
11%
Persons
18-24
10%
Persons25-34
21%
Persons35-44
20%
Persons45-54
16%
Persons55-64 Persons65+
8% 3%
Nielsen Audio surveys: NOV14-APR15| QUAL Survey: Scarborough R1 2015Mar14-Feb15| Daypart:M-Su 6a-6a | Demos: P6+, P18-34,P18-49,P25-54| Report Group: Age Comp, Ranker, IQP
5. WLEY CONSUMER PROFILE
WLEY Listeners plan on spending more
than $368 Million on new cars in the
upcoming year
•This is 48% of all Hispanic new car sales
in the upcoming year.
•WLEY listeners plan on purchasing over
17,000 vehicles at an average cost of
$22,000 per automobile.
WLEY Listeners spend more than $22
Million a week on groceries.
•This is 40% of all Hispanic weekly
grocery expenditures.
•WLEY listeners on average spent
approximately $130/week per listener
on groceries.
Source: Chicago Scarborough, Aug11-Sep12, - Persons 18+
6. WLEY-FM CONSUMER PROFILE
WLEY Listeners spent almost $134
Million on home improvements in
the past year.
•This is 38% of all Hispanic home
improvements in the past year.
•WLEY listeners spent approximately
$1,600 per home improvement in
past year.
WLEY Listeners spent almost $158
million on internet purchases in the
past year.
•This is 33% of all Hispanic internet
expenditures in the past year.
•WLEY listeners, on average, spent
approximately $620 per listener on
internet purchases in the past year.
Source: Chicago Scarborough, Aug11-Sep12, - Persons 18+
7. WLEY FEATURED ARTISTS
Vicente Fernandez
Banda Carnaval
Calibre 50
Original Banda El Limon
Intocable
Noel Torres
Joan Sebastian
Arrolladora Banda El Limon
Original Banda El Limon
Banda El Recodo
Gerardo Ortiz
Trono de Mexico
Compas del Terre
Tigres Del Norte
Larry Hernandez
Banda Jerez
Tucanes de Tijuana
Ramon Ayala
Espinoza Paz
Julion Alvarez y Su Norteño Banda
Primavera
Voz de Mando
Banda Los Recoditos
Chuy Lizarraga
Roberto Tapia
Huracanes del Norte
Jenny Rivera
And many more…
8. PROGRAMMING LINEUP AND BIOS
AL TIRO POR LAS MAÑANAS
Al Tiro Por Las Mañanas ” is formed by Ivan Paez “El
Compa Ivan”, Liliana Mendoza “La Señorita Lili” and Ruben
Lomeli “El Recorcholis”. The show includes a list artist
interviews, community issues, local traffic, local news,
weather and will focus heavily on audience phone calls
and participation as this is Chicago’s only local morning
show.
Listeners can expect up beat Regional Mexican hits, high
energy, relevant topics, entertainment and lifestyle
features that relate to our listeners on a very personal
level.
Features Doña Refugio who characterizes a typical
Mexican mom that takes care of the Dj’s and gives
motherly advice on air & El Viejon the classic Mexican
cowboy who owns everything and popular corrido
segment is sure to entertain you as he describes the
corrido of the day as if he is reliving it.
9. • Although I am embarrassed to admit how much
time I’ve been on this earth it’s had it’s perks.
I’ve been called a baker, professional wrestler,
drummer, actor and now a very well known on-
air personality for over 25 years. You might
remember me from one of the nations leading
shows “El Pistolero y Memin” where we placed
#1 for several years.
• I consider myself a devoted family man, I mean, I
have no choice since I have eight children.
Regardless in my free time I love flying control
remote airplanes. Tune in Monday through
Fridays from 6 am to 10 am as I transform into
“Recorcholis”.
“Everyday live happy
and joyful”
PROGRAMMING LINEUP AND BIOS
RUBEN LOMELI, “EL RECORCHOLIS”
10. • I refer to Chicago as the best 15 years of my life.
Along with raising 2 beautiful stubborn teenage
daughters I started my career in radio 10 years
ago. Working in one of the nations highest
ranked shows “El Pistolero y Memin”, I developed
my talents which led to the opportunity of
hosting my own show and quickly becoming
Chicago’s #1 nightly show for 5 consecutive
years.
• With a major in Communication Science and a
minor in theatrical acting from “Escuela
Autonoma de San Luis Potosi” you can say I’m
not a very shy person. I’m not afraid of being
unique. I love shopping, exercising and dancing
and above all being genuine.
PROGRAMMING LINEUP AND BIOS
LILIANA MENDOZA, “SEÑORITA LILI”
11. • Like a typical Taurus, I am very proud of
my roots that reside in Culiacan, Sinaloa.
My bubbly personality has allowed to me
reach over 100,000 followers on various
social media platforms. But in reality it’s
my love for people that have helped me
gain the love and respect from listeners
and viewers.
• When I’m not taking care of my Labrador
pal Lucas I enjoy learning, traveling and
making people laugh.
• Give me a listen Monday through Fridays
from 6am to 10 am where I bring to life
PROGRAMMING LINEUP AND BIOS
IVAN PAEZ, “EL COMPA IVAN”
12. • If I’m not already weird enough, my roots will
definitely support it. As many may know I
consider myself “ Chinaloense” a rare mix of
Chinese mixed with Sinaloa, Mexico. I started
my career as a news anchor which I was
recognized as a national talent on radio and
television.
• I don’t mean to but more often then not I end
up becoming the life of the party. I believe that
has to do with the fact that I love bringing
people together regardless if it’s at home or at
work.
• When I’m not chasing around my crazy toddler I
enjoy kickboxing, swimming and bike riding. You
can always find me in my midday show from
10am to 3pm Monday through Friday, tune in!
“We should never
judge anyone by
their job title”
PROGRAMMING LINEUP AND BIOS
DIANE FONG, “LA PATRONA”
13. • “Fools talk, cowards are silent wise men listen”
one of my favorite quotes from my favorite author
Carlos Ruiz. Thanks to that foolishness, it has
opened my doors in the entertainment industry. I
have worn many hats as a broadcaster, producer
and creative writer, along with a recording artist
and transitioned to a radio phenomenon.
• I have passion for the world of soccer and enjoy
participating in local wrestling.
• Listen to my show “Al Aire con El Terrible” on WLEY
107.9 FM, Monday thru Fridays 3pm-7pm!
“If it crosses your
mind, it crosses
your path”
PROGRAMMING LINEUP AND BIOS
ALBERTO CORTEZ, “EL TERRIBLE”
14. • It has always been a dream of mine to have my own
Bio as an on Air Personality. I am a true testament
that with hard work and dedication dreams do come
true if you don’t believe me this is my official Bio.
• If shopping were a sport I would qualify as an
Olympian along with making desserts and collecting
Barbie’s. But as much fun as that sounds I don't
spend all my time doing that, I also have passion for
local cancer organizations. I spend numerous hours
as an active member of local cancer and advocacy
events.
• I am the newest member of the afternoon show “Al
Aire con El Terrible” Monday thru Fridays 3pm to
7pm. There is much to me than meets the eye, if you
want to learn a little more about me tune in.
“Sugar and spice is
not always so nice”
PROGRAMMING LINEUP AND BIOS
SANDY SANCHEZ, “LA PICHUBERRY”
15. • I’m either the last person you hear before
you go to bed or the first person you hear
before your night out. My journey began as
a child in Jalisco, Mexico where I dreamt
about the airwaves and used jalapeño cans
to perform.
• My dream has become a reality where
after becoming the MC of my band my
talents took me to the radio industry I now
fill the night show with segments
exclusively set up for night owls like
yourself, special shout outs and social
media appearances.
• For a night full of fun and surprises tune in
from 7pm to 12am Monday thru Friday.
PROGRAMMING LINEUP AND BIOS
MARCO A. VARGAS, “EL COMPA MARCO”
16. Promotions – Remote Broadcasts
Each Remote Length is 2 Hours and consists of the following:
• 10- 15 sec Promotional announcements to air week of
remote airing M-Su 12a-12a
(which will either be produced by WLEY or if the client
decides to produce this inventory must be used
promoting the appearance/personality involved and
not be used as a commercial)
Appearance by La Ley vehicle
4- 60 sec. LIVE cut-ins during remote (2 per hour)
Appearance by La Ley personality (talent fees vary, $100
vehicle net fee applies)
•
•
•
ALL 2 HOUR REMOTES ARE SUBJECT TO
AVAILABILITY!
LA LEY remotes are marketing tools intended to raise awareness of our client
locations to sell their product or service!
17. WLEY’s Digital Reach
Laley1079.com:
• 40,000+ monthly sessions
• 29,000+ monthly unique users
• 125,000+ monthly pages viewed
• 3.02 average pages per user
• 4m01s average session duration
Streaming Player:
• 23,000+ monthly listeners (5min cume)
• 30m50s average time spent listening
• 925,000+ total hours listened in 2015
Social Media:
• 150,000+ Facebook fans
• 6,000+ Twitter followers
• 4,500+ Instagram followers
Other:
• 10,000+ SMS “VIP Club” subscribers
• 10,000+ Newsletter subscribers
Sources: Google Analytics, WO Streaming, Facebook, Twitter, Instagram, Hip Cricket, MailChimp 01/01/15-
18. Digital Capabilities
WLEY offers the ability to expand the reach and frequency of your campaigns with online
presence at laley1079.com and LaMusica.com mobile app for IOS and Android!
728x90
300x250
• Streaming Audio Spots
• Video Pre-Roll
• Standard Banner Placements
• Floating Flash
• Homepage Takeovers
• Pencil Push-Downs
• Social Media
• SMS
• Newsletters
• Contests and Sweepstakes
• Video Production & Integration
• Microsites
• Custom Branded Stations
Social Media
320x50
19. The New La Musica App
“Finally! A music service that clearly understands our culture and is dedicated to serving MILLIONS
of aficionados of nuestra música! Get ready!” – Gerardo Ortiz
Key app features include:
• Exclusive content: Live stream all SBS radio stations.
• Personalized radio experience: Users can create their own
playlists based on artist, song or genre preferences.
• Curated playlists: Over 100 expertly-curated playlists
based on Latin and other music genres, an extended list of
mood & activity playlists, and select playlists crafted by
today’s top DJs and other influencers.
• Robust library: Catalogue of over 23 million songs.
• Unmatched genre variety: Extensive Latin genre playlists,
including current, classic, roots, and top 40, and decade
specific playlists among others.
• Share with Friends: Share your favorite stations or playlists
with your friends across major social media networks.
• Immersive visual interface: Intuitive and visually stunning
interface allows users to easily follow and organize their
preferred stations, playlists and DJs, while experiencing an
endless visual stream of their favorite artists.
