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Presentation August 2009


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media kit 2009

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Presentation August 2009

  2. 2. AMÉRICA TEVÉ <ul><ul><li>Miami/Fort Lauderdale is the third largest Hispanic Market in population and is ranked #1 in household income, making it the most affluent Hispanic Market in the country. </li></ul></ul><ul><ul><li>More than half of the 1.86 million Hispanics living in the Dade & Broward Counties are from countries in South and Central America and the Caribbean, with only 4.0% coming from Mexico. </li></ul></ul><ul><li>America TeVe’s programming reflects the diversity and uniqueness of South Florida’s Hispanic community, reaching audiences that are often overlooked by the two largest Spanish language networks. </li></ul><ul><li>America TeVe offers viewers live, locally produced programming specifically designed for the local Hispanic community and provides advertisers with a loyal viewing audience not available on any other station in the market. </li></ul>America TeVe is an independent, minority-owned, Spanish language local broadcast station. Unlike the major networks whose programming targets Mexicans as the majority segment in the US Hispanic Market, America TeVe’s programming targets a wide range of Hispanic groups. America TeVe covers the Miami/Ft. Lauderdale Market, with additional distribution throughout South Florida. America TeVe is broadcast on Channel 41 as well as on virtually all cable systems, covering more than 90% of Hispanic cable households within the DMA. America TeVe is also carried on Direct TV from West Palm Beach to Key West and on Dish Network. *Source: U.S. Census Bureau, 2005-2007 American Community Survey
  3. 3. COVERAGE Media Market Highlights Hispanic Market Rank (DMA) #3 Hispanic Population 1,858,606 Hispanic TV Households 658,490 TV Household Penetration 98% 2009 Hispanic Population % Hispanic Population (DMA) 43% Miami-Dade County 62% Broward County 21% Monroe County 15% The Miami/Ft. Lauderdale Market is ranked #1 in Household Income, making it the most affluent Hispanic Market in the United States. The market’s median Hispanic Household Income $39,842. *Source: U.S. Census Bureau, 2005-2007 American Community Survey & Nielsen 2009 Universe Estimates Total Hispanics 1,858,606 Country of Origin Cuban 840,147 45.2% Puerto Rican 159,211 8.6% Colombian 154,856 8.3% Nicaraguan 106,080 5.7% Dominican (Dominican Republic) 78,042 4.2% Mexican 74,392 4.0% Other Hispanic 445,878 24.0%
  4. 4. COVERAGE Miami-Ft. Lauderdale Hispanic DMA DMA Rank: #3 Hispanic Population: 1,858,606 County Hispanic TV Households Dade 511,940 Broward 141,760 Monroe 4,790 DMA TOTAL 658,490 *Source: U.S. Census Bureau, 2005-2007 American Community Survey & Nielsen 2009 Universe Estimates Over the Air Signal Digital Signal (coming soon)
  5. 5. COVERAGE CABLE PROVIDER/ZONE CHANNEL Comcast Broward Co.-Pompano 15 Comcast Broward Davie 15 Comcast Century Village- Pembroke Pines 2 Comcast Ft. Lauderdale 15 Comcast Grand Palms Pembroke Pines 2 Comcast Hallandale 15 Comcast Hialeah 12 Comcast Key Biscayne 12 Comcast Miami Metro 12 Comcast Miramar Pembroke Pines 15 Comcast Opa Locka/Miami Classic 12 Comcast Redlands 18 Comcast South Broward Miramar 12 Comcast South Dade 12 Comcast Aventura 12 Comcast West Miami- Coral Gables 12 Atlantic Broadband South Miami & Miami Beach 17
  6. 6. 2009 PROGRAMMING
  7. 7. ARREBATADOS Hosted by MARIA LARIA, “ARREBATADOS” is an interactive program in which viewers participate via live calls and emails or by being part of the audience. Viewers are treated to ardent debates over the most controversial and relevant topics of the day taken straight from the headlines “ ARREBATADOS” is a talk show unlike any other! A 25 year television veteran, María Laria , tackles issues that directly affect our South Florida community. She is joined by experienced journalist Jose Tres Palacios along with radio anchor Eunice Ricard-Rodriguez who share their controversial opinions about politics, social issues, current events and culture in lively debates. Monday – Friday 4:00 – 5:00 pm Talk Show Hosted by: Maria Laria
  8. 8. NOTICIAS 41 – EARLY NEWS 5 P.M. Monday – Friday 5:00 – 6:00 pm News Anchors: Juan Manuel Cao & Yossie Galindo One hour earlier than the rest NOTICIAS 41 is one of the most popular Spanish language newscasts in South Florida. One hour earlier than any the rest, news and information is delivered with the fluency and spontaneity of JUAN MANUEL CAO and YOSSIE GALINDO. Our team of respected journalists deliver stories of interest to South Floridians with a profound knowledge of the variety of Latinos that make up South Florida, covering current affairs and political issues along with newsworthy topics that affect their lives. The best team of newscasters in South Florida - delivering live, fast-breaking coverage that South Floridians count on daily.
  9. 9. AQUÍ TODOS GANAN “ AQUÍ TODOS GANAN” is an entertainment filled hour searching for fame seekers, who are daring, original, graceful, have skill, mental agility and artistic talent to participate in our televised challenges in dancing, singing, acting or any other artistic talent they may possess. Under the close scrutiny of our panel of experts and quick witted judges, contestants are helped in achieving their Minute of Fame with the constructive comments about their performances. Live interviews with singers, artists, legendary international and national personalities, who while they participate, also confess their most guarded secrets. Get ready to be filled with euphoria and emotion with the charismatic NELSON BUSTAMANTE because… “AQUI TODOS GANAN” Monday – Friday 6:00 – 7:00 pm Variety and Contest Show Hosted by Nelson Bustamante <ul><li>LIVE Games / competitions </li></ul><ul><li>Remote Live transmissions </li></ul><ul><li>Special Retail promotions </li></ul><ul><li>Contests / sweepstakes </li></ul><ul><li>Web site interactivity </li></ul><ul><li>Product Integration </li></ul><ul><li>Custom sections </li></ul>
  10. 10. EL SHOW DE FERNANDO HIDALGO At 7:00 pm the party starts with the small giant of entertainment in “EL SHOW DE FERNANDO HIDALGO”. A live variety show featuring celebrity interviews, sketch comedy and live musical performances that speak directly to Miami’s diverse Hispanic audience. Viewers tune in to see Fernando’s irreverent take on the news of the day, to meet his guests and to enjoy the lovely ladies who dance and sing their way into their hearts. Monday – Friday 7:00 – 8:00 pm Comedy/Variety Hosted by Fernando Hidalgo Entertainment with a Miami Feel!
  11. 11. A MANO LIMPIA <ul><ul><li>“ A Mano Limpia” is a stellar program that takes an in-depth look at what goes on behind the news. </li></ul></ul><ul><ul><li>Relevant figures of our community sharing their opinions about politics, social issues and culture. Expert panels dissect the complex news of the day and explain the effect on our community. </li></ul></ul><ul><ul><li>Hosted by OSCAR HAZA , a respected journalist and author, offers a comprehensive analysis of local and international news without censorship - “A Mano Limpia”. </li></ul></ul>Monday – Friday 8:00 – 9:00 pm News, Opinion & Debate Hosted by Oscar Haza Intelligent discussions with Today’s newsmakers
  12. 12. PELLÍZCAME QUE ESTOY SOÑANDO The most recognized Cuban TV host, who began his career in theater and television in his native Cuba, is now the presenter of “Pellízcame Que Estoy Soñando” (Pinch Me I am Dreaming) , the highest quality prime time hour in entertainment. In the tradition of “The Late Night Show”, “Pellízcame Que Estoy Soñando” features a big band, with a variety of comedy skits, celebrity interviews and musical guests every evening. “ Pellízcame Que Estoy Soñando” is giving South Florida Hispanic TV, a real prime-time quality show, with a whole new attitude. Monday – Friday 9:00 – 10:00 pm Comedy/Variety Hosted by Carlos Otero Entertainment for South Florida Hispanics
  13. 13. NOTICIAS 41 – Late News 11 P.M. NOTICIAS 41: South Florida tunes into journalistic excellence and professionalism with our late edition newscast, weeknights at 10pm anchored by respected journalists FELIX GUILLERMO and ALEJANDRA MOLINA . NOTICIAS 41 keeps the Miami Hispanic Community informed and renews its commitment to serve the South Florida community, one hour earlier than the rest, with the finest journalistic tradition. Monday – Friday 10:00 – 11:00 pm News Hosted by Felix Guillermo Sanchez/Alejandra Molina One hour earlier than the rest
  14. 14. TROPICAMA The spirit of Havana’s legendary Tropicana nightclub comes alive every Saturday evening and delivered right to your living room every. “ TROPICAMA” is the modern version of the classic variety show featuring elaborate musical numbers, prizes and pure entertainment. “ TROPICAMA” is hosted by renowned Cuban entertainers RAUL GÓMEZ , LEONOR ZAMORA & GUIANKO GÓMEZ . Saturday 10:00 – 11:00 pm Musical/Variety Hosted by Raúl, Leonor & Guianko Tropicama has something for everyone…
  15. 15. LA MIRADA INDISCRETA “ LA MIRADA INDISCRETA” (“The indiscreet look”) is a different way of experiencing Cuba because one image is worth a thousand words. “ LA MIRADA INDISCRETA” is an informative television program that talks about Cuban movies, history, and films that other filmmakers from foreign nations have made about and inside Cuba. In addition, they exhibit movies and documentaries done in Cuba. Hosted by Alejandro Rios, a respected journalist who offers an in-depth analysis about the Cinematography of Cuba. Sunday 8:00 – 9:00 pm Documentary Hosted by Alejandro Ríos Experience Cuba in a whole new light…
  16. 16. EXPLOSIVOS A high risk area not suitable for those with a weak heart, this program is hotter and sexier than ever. An explosion of laughter hosted by the great Argentine comedians, MIGUEL DEL SEL and EMILIO DISSI along with a stellar group of performers and a bevy of beautiful models, who are coming in… “EXPLOSIVOS” Sunday 10:00 – 11:00 pm Comedy Hosted by Miguel del Sel y Emilio Dissi