VIVA 2010 CAPABILITIES aug 10

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VIVA 2010 CAPABILITIES aug 10

  1. 1. HISPANIC Print, Online , Radio & Television AARP CAPABILITIES PRESENTATION 2010 Roger Gonzalez | Alliance Media & Communications Princess Cruises
  2. 2. The many branches of Hispanic media under the AARP umbrella will now collectively be called VIVA, reflecting both the recent multimedia expansion of AARP VIVA Segunda Juventud Magazine and the larger AARP brand strategy. Meaning “live your second youth” , Viva Su Segunda Juventud will now be the official name of AARP’s bilingual print and online magazine as well as the brand name for Spanish-language AARP Radio and TV. AARP is committed to serving and building its Hispanic membership 100%. In addition to our Hispanic magazine, AARP VIVA Su Segunda Juventud Magazine, we have developed Hispanic content for: ONLINE RADIO TELEVISION & EVENTS!
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  4. 4. HISPANIC PRINT
  5. 5. AARP VIVA Magazine <ul><li>Unique </li></ul><ul><li>The first and only national publication serving the ever-growing 50+ Hispanic market … </li></ul><ul><li>Basics </li></ul><ul><li>Launched in 2001 </li></ul><ul><li>Bilingual Editorial </li></ul><ul><li>Delivered USPS to Hispanic AARP member households in the U.S. </li></ul><ul><li>P ublished Quarterly (spring, summer, fall, winter) </li></ul>Glossy, 4C, Saddle Stitched
  6. 6. AARP VIVA Magazine Circulation State AZ CA CO FL IL NJ NM NY PR (Puerto Rico) TX Other States Bonus Distribution TOTAL Est. Count 3,598 22,715 989 32,175 3,343 5,566 2,809 9,598 51,799 33,682 10,135 176,409 323,000 499,409 National Distribution <ul><li>Bonus Distribution </li></ul><ul><li>Inserted in top 3 Spanish language dailies – New York, Chicago, Los Angeles. </li></ul><ul><li>FREE of any additional distribution or advertising charge to the advertiser </li></ul>USPS HOME Delivered
  7. 7. AARP HISPANIC RADIO
  8. 8. AARP VIVA Radio 60 / 90-Second Programs <ul><li>Single-themed, Spanish-language radio segments, 60-90 seconds </li></ul><ul><li>Hosted by Gaby Goddard, AARP VIVA‘s Editor-in-Chief </li></ul><ul><li>Themed content: Health, Finance, Culture, Music, Nutrition, Sex & Romance and more </li></ul><ul><li>Airs M-F (times vary by station) </li></ul><ul><li>Distributed on 135 local Hispanic radio stations </li></ul>http://bit.ly/cgsNMh Click the link below to hear AARP VIVA Radio
  9. 9. AARP VIVA Radio 30-Minute Program <ul><li>Bienvenidos a Su Segunda Juventud , a new Spanish-language radio program complementing AARP VIVA’s ongoing weekday radio slots  </li></ul><ul><li>Entertaining half-hour show designed to inform listeners about living their second youth better than their first </li></ul><ul><li>Experts, authors, leaders and celebrities comment on a variety of culturally-relevant issues pertinent to the 45+ Hispanic community  </li></ul><ul><li>Hosted by nationally recognized Hispanic expert and editor of AARP VIVA, Gabriela Zabalúa-Goddard  </li></ul>Miami Los Angeles Puerto Rico San Antonio Chicago WAQI – Radio Mambi KTNQ – La Voz de Los Angeles WKAQ – Radio Reloj KCOR – La Primera WRTO – La Tremenda Sunday 7:00 am Saturday 3:30 pm Sunday 7:00 am Sunday 7:30 am Sunday 11:00 am
  10. 10. AARP HISPANIC TV
  11. 11. AARP VIVA TV <ul><li>Lively, hour-long, Spanish-language magazine show for Hispanic and Latina women over 40 </li></ul><ul><li>Hosts: Mayte Prida, Denisse Oller, Gabriela Zabalúa-Goddard </li></ul><ul><li>Topics include: Health and wellness, financial security, relationships and sex, multi-generational housing, caregiving, current affairs, food, entertainment, and much more </li></ul><ul><li>Distribution: Pending </li></ul><ul><li>View the show here: http://bit.ly/bkCgCk </li></ul><ul><li>HEALTH SPECIAL </li></ul><ul><li>AARP VIVA also produced a health special called “Condicion Critica,” which was broadcast by Telemundo in 14 major markets including New York, LA, D.C., Miami, Dallas and Puerto Rico </li></ul><ul><li>View the health special here: http://bit.ly/aACJeK </li></ul><ul><li>Viva kicked off its television premier before a live audience in Washington, D.C. Inaugural guests included: </li></ul><ul><li>Dr. Elmer Huerta, renowned health expert </li></ul><ul><li>Claudia Campos, psychologist + sexologist </li></ul><ul><li>Xavier Serbia, former Menudo star + financial expert </li></ul><ul><li>Cecilia Muñoz, White House Intergovernmental Affairs Director </li></ul>
  12. 12. AARP ONLINE EN ESPANOL
  13. 13. AARP.org/Viva <ul><li>AARP.org/VIVA serves the needs of the 45+ Spanish-language community with tailored content: </li></ul><ul><ul><li>Health Information </li></ul></ul><ul><ul><li>Financial Tools </li></ul></ul><ul><ul><li>Employment Resource Center </li></ul></ul><ul><ul><li>Weekly Cooking Webisodes with Denisse Oller </li></ul></ul><ul><ul><li>Travel Tips and Recommendations </li></ul></ul><ul><ul><li>Entertainment Polls and Reviews </li></ul></ul>http://www.aarp.org/espanol http://www.aarp.org/espanol/viva/ View here: http://bit.ly/bln0XM <ul><li>AARP.org will be translated, transposed and reinvented in Spanish - through the click of a button - for our Spanish language members (launching mid-July) </li></ul>
  14. 14. Rates and additional information, including information on all AARP Hispanic media: Roger Gonzalez AARP Media Sales National Hispanic Media Representative 780 Third Avenue, 41 st Floor New York, NY 10017 Alliance Media & Communications 646-285-3033 | [email_address]

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