1. Portugal Facebook Statistics
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Facebook monitoring helps to improve your business and social media marketing strategy in every
country. Currently, there are 3253920 Facebook users in the Portugal, which makes it #44 in the
ranking of all Facebook statistics by country.
Also, feel free to try our professional social media monitoring toolEngagement Analytics – monitor
the situation on the market, track and analyze your fans' engagement on your Facebook page,
identify key influencers, response rates, and much more. Easily generate the data, compare them
with your competitors or with the top brands in your field.
Portugal General info
Users & Demography for the Portugal
• Last week
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• Last 3 months
• Last 6 months
TOP 5 media in Portugal
Media brand Facebook
Our social networking statistics show that Facebook penetration in Portugal is30.31% compared to the
country's population and 62.95% in relation to number of Internet users. The total number of FB users in
Portugal is reaching 3253920and grew by more than -632240 in the last 6 months.
Comparing these nearest countries by penetration of Facebook users shows that Portugal has 1.11% higher FB
penetration than Grenada and 0.70% lower FB penetration than Jordan.
TOP places in Portugal
View TOP places
Total Facebook Users: 3253920
Position in the list: 44.
Penetration of population: 30.31%
Penetration of online
population 62.95%
Average CPC: $0.20
Average CPM: $0.08
TOP 5 brands in Portugal
Brands Facebook users
tmn 495292
Nike Football Portugal 463834
Swatch Portugal 381064
Dê Colo à Ajuda de Berço 356285
Worten 324560
users
EU VI ESTE VÍDEO ATÉ AO FIM E
NEM QUERIA ACREDITAR NO QUE
VI!!!
517739
"Necessito de um abraço. Não
perguntes, não digas nada... Abraça-me
apenas..." :/ ♥
487526
Secret Story - Casa dos Segredos 470854
CIDADE FM 406759
RFM 397853

2. User age distribution on Facebook in Portugal
Portugal Facebook demographics is other social media statistics we monitor. The largest age group is
currently 25 - 34 with total of 878 558 users, followed by the users in the age of 18 - 24.
Male/Female User Ratio on Facebook in Portugal
There are 51% male users and 49% female users in Portugal, compared to 53% and 47% in Israel and 55% and
45% in Serbia .
On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 35 -
44.
Age Growth on Facebook in Portugal
View Age Growth
Suggested ad prices by FB Ads Tool in Portugal
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