Mobile Marketing Continues To Grow
Ever since the Internet became that thing that none of us can live without,
users have adopted the medium much faster than businesses and brands.
From websites to social media, consumers have developed certain
expectations faster than most businesses can even begin to meet them.
To be fair, it’s much easier for a
single user to navigate the digital
landscape than it is for a business
to market in that same space.
According to eMarketer, global
digital advertising spend will rise
by 16.7% in 2014, with smart
phone and tablet marketing
representing the biggest jump
(an 84.7% increase over 2013). None of this is surprising, since 2014 marks
the first year that Internet usage on mobile devices surpassed desktop
usage. That’s right - more people use their phones and tablets than their
computers to surf, read, buy and communicate on the internet. It’s easy
to see how and why this happened.
The mobile shift has been coming for a while, so even though businesses
are going to be surprised, they shouldn’t be. In 2012, Google released a
report on our evolving multi-device world in which one of the conclusions
was, “Going mobile has become a business imperative”.
How to Get Into the Mobile Game
Even Though it’s important to get mobilized as soon as you can, there’s no sense in rushing into mobile
marketing. Start by developing the understanding of why mobile is important.
Keep it consistent
Understand your audience
Do what make sense?
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WSI – SureLink Internet Marketing Solutions Inc
73 Stratton Court, Hammonds Plains
Nova Scotia, B4B1W1, Canada
Phone: (902) 405-8777
Fax: (902) 425-9852