Erläuterung zur Vorlesungsreihe "Kommunikation und Krise", einem Gemeinschaftsprojekt der Freien Universität Berlin und Roland Berger Strategy Consultants.
Der Newsletter Lichtung des Büros für Medienresonanzanalyse, der blätterwald gmbh, enthält Tipps für die Presse- und Öffentlichekitsarbeit speziell für Stiftungen, Vereine und Verbände, NGO und NPO.
Immer mehr Menschen suchen das Gespräch mit einem erfahrenen Coach, um sich selbst über ihre Karrierechancen klar zu werden. Außerdem möchten sie einen Leitfaden in die Hand bekommen, um die Wege zu beschreiten, die ihre Chancen Wirklichkeit werden lassen. KarriereCoaching selbst ist mithin ein komplexer Prozess, der in diesem eBooklet eingehend beschrieben wird.
Our part of a recent workshop presentation we led and facilitated at Vermont Businesses for Social Responsibility's recent Spring 2015 conference.
We call it the happy people and happy workplace presentation. If you want to build active work cultures through the combined power of best practices in wellness focused workplace design and programs take a look!
If you want to learn more, contact Stephen Frey at 802-448-0056 or steve@arocordisdesign.com
For more about our firm, our services and capabilities visit www.arocordis.com. Contact us if you want us to take a look at your next project. Actively seeking like minded corporate socially responsible clients.
Erläuterung zur Vorlesungsreihe "Kommunikation und Krise", einem Gemeinschaftsprojekt der Freien Universität Berlin und Roland Berger Strategy Consultants.
Der Newsletter Lichtung des Büros für Medienresonanzanalyse, der blätterwald gmbh, enthält Tipps für die Presse- und Öffentlichekitsarbeit speziell für Stiftungen, Vereine und Verbände, NGO und NPO.
Immer mehr Menschen suchen das Gespräch mit einem erfahrenen Coach, um sich selbst über ihre Karrierechancen klar zu werden. Außerdem möchten sie einen Leitfaden in die Hand bekommen, um die Wege zu beschreiten, die ihre Chancen Wirklichkeit werden lassen. KarriereCoaching selbst ist mithin ein komplexer Prozess, der in diesem eBooklet eingehend beschrieben wird.
Our part of a recent workshop presentation we led and facilitated at Vermont Businesses for Social Responsibility's recent Spring 2015 conference.
We call it the happy people and happy workplace presentation. If you want to build active work cultures through the combined power of best practices in wellness focused workplace design and programs take a look!
If you want to learn more, contact Stephen Frey at 802-448-0056 or steve@arocordisdesign.com
For more about our firm, our services and capabilities visit www.arocordis.com. Contact us if you want us to take a look at your next project. Actively seeking like minded corporate socially responsible clients.
The rise of RTB and programmatic buy have reaped results for many early adopters especially in the western markets. How about its development in China? See our latest analysis on the current development of China's ad exchanges market to keep abreast of the programmatic trends.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
SmartyAds Ad Exchange for demand and supply partnersSmartyAds LLP
SmartyAds helps achieve your goals. Serving billions impressions a day our system learns, gathers data and insights about your brand. SmartyAds automates buying & selling process in real time
Writing using suspense and sentence openers!edenstarposh
You are wondering how to write a story using suspense and want to make a Reader Read on?Then you are on the correct slide.This is were I can feed your brain with information about engaging a reader to READ ON!
Mobile + cloud + internet of things (iot) = nuove opportunità di businessMarco Brambilla
The business value of Mobile + Cloud + Internet of Things
Once again, this year I gave a presentation at SMAU Milano together with WebRatio (with Matteo Sassi as a co-speaker).
The purpose this time was to show and inspire on how Mobile, Cloud and IoT are becoming concrete business opportunities.
We tried to give a different interpretation to these technology trends: At first glance, the technologies that integrate Cloud, Mobile andInternet of Things (IoT) are attractive only to industry leaders with the ability to invest huge budgets and resources (such as Google Nest or Philips HUE, for example). These technologies are becoming attractive for individual developers who implement solutions thanks to open-source hardware and systems, such as Arduino and Raspberry PI which then inevitably force them to make design compromises.
We showed how conceptual solutions like the one proposed by WebRatio offer a code less approach that gives companies the opportunity to enter as main players, without limitations, in this new Mobile, Cloud and IoT market.
By using WebRatio Platform, companies can model apps with the IFML language (Interaction Flow Modeling Language) and "rationalize" the interaction with the IoT networks (think of the interaction of the sensors on which the "Internet of Things" technology is based) and put them into operation directly in the Cloud. In this way, companies save on infrastructure costs and reduce the cost and time to design and build applications. It is possible to design new applications in this context caring only to use the correct interfaces and focusing on the opportunities provided by this new technology.
[ITA]
Mobile, Cloud e IoT sono le tecnologie più potenti che alimentano la “rivoluzione digitale”; ne vediamo tutti i giorni i primi effetti sul nostro modo di vivere, lavorare ed interagire.
Grazie a tablet e smartphone (tecnologia Mobile) abbiamo accesso in qualsiasi ora e luogo a dati e informazioni come clienti, dipendenti, consumatori o cittadini.
Il Cloud consente una completa virtualizzazione e scalabilità delle infrastrutture e servizi IT.
L’Internet delle cose (IoT) consente di connettere alla “rete” potenzialmente qualsiasi tipo di oggetto: automobili, sensori ambientali, telecamere, elettrodomestici, impianti industriali, etichette intelligenti ecc.
Per le aziende, l’unione di Mobile, Cloud e IoT costituisce un’incredibile occasione per creare nuove opportunità di business a costo contenuto e con un potenziale enorme.
Ad esempio inserire sensori a basso costo collegati a internet nei propri prodotti e offrire ai propri clienti una App mobile per il loro controllo, il tutto supportato da un infrastruttura Cloud scalabile. Oppure vendere i propri servizi attraverso una App mobile in grado di riconoscere chi è il cliente, dove si trova, di cosa ha bisogno.
Building the Internet of Things with Thingsquare and Contiki - day 1, part 1Adam Dunkels
How to build the Internet of Things - what is an Internet of things device and how do we connect it? This is the first Thingsquare IoT workshop slide deck.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
Continuous Loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives?
This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Continuous loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives? This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)Kevin Van den Bosch
3 key elements to succesful lead generation.
Adapt your message & appraoch to the digital body language of your consumer.
Be relevant, personal and easy.
Illustrated with a few examples
The rise of RTB and programmatic buy have reaped results for many early adopters especially in the western markets. How about its development in China? See our latest analysis on the current development of China's ad exchanges market to keep abreast of the programmatic trends.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
SmartyAds Ad Exchange for demand and supply partnersSmartyAds LLP
SmartyAds helps achieve your goals. Serving billions impressions a day our system learns, gathers data and insights about your brand. SmartyAds automates buying & selling process in real time
Writing using suspense and sentence openers!edenstarposh
You are wondering how to write a story using suspense and want to make a Reader Read on?Then you are on the correct slide.This is were I can feed your brain with information about engaging a reader to READ ON!
Mobile + cloud + internet of things (iot) = nuove opportunità di businessMarco Brambilla
The business value of Mobile + Cloud + Internet of Things
Once again, this year I gave a presentation at SMAU Milano together with WebRatio (with Matteo Sassi as a co-speaker).
The purpose this time was to show and inspire on how Mobile, Cloud and IoT are becoming concrete business opportunities.
We tried to give a different interpretation to these technology trends: At first glance, the technologies that integrate Cloud, Mobile andInternet of Things (IoT) are attractive only to industry leaders with the ability to invest huge budgets and resources (such as Google Nest or Philips HUE, for example). These technologies are becoming attractive for individual developers who implement solutions thanks to open-source hardware and systems, such as Arduino and Raspberry PI which then inevitably force them to make design compromises.
We showed how conceptual solutions like the one proposed by WebRatio offer a code less approach that gives companies the opportunity to enter as main players, without limitations, in this new Mobile, Cloud and IoT market.
By using WebRatio Platform, companies can model apps with the IFML language (Interaction Flow Modeling Language) and "rationalize" the interaction with the IoT networks (think of the interaction of the sensors on which the "Internet of Things" technology is based) and put them into operation directly in the Cloud. In this way, companies save on infrastructure costs and reduce the cost and time to design and build applications. It is possible to design new applications in this context caring only to use the correct interfaces and focusing on the opportunities provided by this new technology.
[ITA]
Mobile, Cloud e IoT sono le tecnologie più potenti che alimentano la “rivoluzione digitale”; ne vediamo tutti i giorni i primi effetti sul nostro modo di vivere, lavorare ed interagire.
Grazie a tablet e smartphone (tecnologia Mobile) abbiamo accesso in qualsiasi ora e luogo a dati e informazioni come clienti, dipendenti, consumatori o cittadini.
Il Cloud consente una completa virtualizzazione e scalabilità delle infrastrutture e servizi IT.
L’Internet delle cose (IoT) consente di connettere alla “rete” potenzialmente qualsiasi tipo di oggetto: automobili, sensori ambientali, telecamere, elettrodomestici, impianti industriali, etichette intelligenti ecc.
Per le aziende, l’unione di Mobile, Cloud e IoT costituisce un’incredibile occasione per creare nuove opportunità di business a costo contenuto e con un potenziale enorme.
Ad esempio inserire sensori a basso costo collegati a internet nei propri prodotti e offrire ai propri clienti una App mobile per il loro controllo, il tutto supportato da un infrastruttura Cloud scalabile. Oppure vendere i propri servizi attraverso una App mobile in grado di riconoscere chi è il cliente, dove si trova, di cosa ha bisogno.
Building the Internet of Things with Thingsquare and Contiki - day 1, part 1Adam Dunkels
How to build the Internet of Things - what is an Internet of things device and how do we connect it? This is the first Thingsquare IoT workshop slide deck.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
Continuous Loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives?
This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Continuous loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives? This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)Kevin Van den Bosch
3 key elements to succesful lead generation.
Adapt your message & appraoch to the digital body language of your consumer.
Be relevant, personal and easy.
Illustrated with a few examples
Upwork's Work Without Limits™ Executive Summit 2017Upwork
According to PwC, 63% of global CEOs are concerned about the availability of key skills. As a result, corporate demand for freelance workers is increasing. Labor economists expect freelancers to comprise as much as 50% of the workforce by 2019, allowing companies access to the talent and skill sets that fit their precise needs.
Upwork’s Work Without Limits™ Executive Summit brought forward-thinking executives from Fortune 1000 companies to discuss the trends driving the future of work and how enterprise are rethinking and revising the talent frameworks of their organizations.
Gartner Offers a Converged and Compelling Future (Gartner Report Part 1)TransUnion
You might be forgiven for thinking that fraud and cybersecurity teams are habitually on the same page. But in most organizations, that’s not the case. Fraud is in a silo reporting to loss prevention or risk, and cyber security reports to the CISO. Fraud looks at stopping losses in real time, cyber security teams think future in terms of defense and recovery.
Last year research firm Gartner introduced their “Trusted Identity Capabilities Model,” a blueprint for converging the work done by identity proofing, authentication and fraud prevention teams, with the goal of gaining greater efficiency and gaining insight into new risks. Side benefits like better user experience and better alignment to organizational goals also come out of this model.
Part 1 of this webinar series looks at the problems this model seeks to solve, and what makes it different from past approaches. We’ll use diagrams and content from the original Gartner research, under temporary license to iovation.
Sustainable Growth 2020: Sales as a Science by Winning by DesignJacco vanderKooij
This was the OpsStars 2019 keynote that presents the use of a more scientific approach to sales to establish sustainable growth. Today resources from VCs are mainly focused on birthing unicorns. Thousands of other companies are considered to be the walking dead.
Through the use of a more Scientific approach many of them can become financially successful in a sustainable way. Think of it as making them customer funded. This presentation discussed the 7 elements needed for success:
1) Define the right Go To Market
2) Establish a Data driven culture
3) Use of process to do more of what works
4) Develop skills not just knowledge
5) The right organizational structure
6) Enabled by the latest insights (content)
7) And provided with tools that act as a force multiplier
The frameworks to put these in practice are provided in this deck.
More then 120 videos can be found on this youtube channel: youtube.com/winningbydesign
From CRM to CEM – monetizing real loyaltyRainer Uphoff
Customer Experience Management (CEM) Keynote at the New York Loyalty Marketing and FFP Spring 2011 Conference, by Rainer Uphoff
See also blog entry:
http://ourpax.com/tools/from-crm-to-cem-monetizing-real-loyalty/
or
http://ourpax.com
Part of the Launchpad: Future of Accounting & Technology #pimeetup. Online channels and the pro's and conn's of each channel (Inbound Marketing, PR, Display, PPC, Social and Email/CRM) and what is best for your accounting business.
Links:
https://adwords.google.com/ - PPC & Display & Retargeting/Remarking
http://advertise.bingads.microsoft.com/en-au/home - PPC
https://buysellads.com/ - Display
https://www.adroll.com/product/prospecting - Display & Retargeting/Remarking
https://ads.twitter.com/ - Social Media
https://business.facebook.com/ - Social Media
https://www.linkedin.com/ads/ - Social Media
http://www.helpareporter.com/sign-up - PR
http://www.sourcebottle.com/subscribe.asp - PR
http://mailchimp.com/ - CRM
https://www.intercom.io/ - CRM
http://simplymeasured.com/free-social-media-tools/ - Social Media Analysis
https://klout.com/home - Social Media Analysis
Layered authentication strategies ask for the right level of assurance at the right time, in an environment where risk and context might be changing constantly. This presentation on end -to-end authentication using a layered approach was delivered at iovation's annual Fraud Force Summit 2016.
Lunch and Learn: MFA vs 2FA Just A Numbers Game, or Real Value?TransUnion
Two-factor authentication has received a fair degree of attention recently, mostly for being a weak link that can be exploited to give cybercriminals a way into your secure environment. So how does Multifactor Authentication differ?
We’ll show you the key differences that make Multifactor Authentication a more secure and flexible choice in comparison to two-factor authentication.
Watch and learn about:
- The security benefits of MFA over 2FA
- The flexibility of MFA and how it delights users
- The various methods MFA offers
- Multiuser & real-time authentication
- How MFA can unify the customer experience
Register and watch how incorporating MFA as part of your customer journey can quickly generate a positive return on investment as well as an improved customer experience.
SearchLeeds 2019 - Stephen Kenwright - Content marketing frameworksSearchLeeds
Dandelions, to paraphrase Cory Doctorow, indiscriminately fire thousands of seeds off into the sky at the slightest breeze, without any care for where they’re heading and whether they’ll get a hospitable reception when they touch down. That’s basically how marketers treat content, Steve's SearchLeeds talk shows you several repeatable methodologies you can implement and increase the chances that your on-site and off-site content land with your audience. You’ll learn how better planning and measurement will make you and your content worth more to your business.
Michael Kräftner: Embracing Your Inner Nerd and Being Authentic – Success Fac...WeAreDevelopers
Software developers are a diverse and demanding crowd. They are intellectuals, artists and highly creative individuals. They are sometimes know-it-alls and do have an opinion to everything. So be it! An organization that wants to attract high potentials in this field must be authentic and engaging and be true to itself. As a company, you can’t trick these people, you have to become like them!
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
199. 199
FOR OUR CYCLIST, THAT MEANS
“Wow, I didn’t know about cycling hand protection.Thanks!”
“Hmmm. I think I need a new helmet.”
“Oh yeah, I remember these guys.”
Comes to your site, looks at your stuff, asks around
Makes their purchase