Erläuterung zur Vorlesungsreihe "Kommunikation und Krise", einem Gemeinschaftsprojekt der Freien Universität Berlin und Roland Berger Strategy Consultants.
Der Newsletter Lichtung des Büros für Medienresonanzanalyse, der blätterwald gmbh, enthält Tipps für die Presse- und Öffentlichekitsarbeit speziell für Stiftungen, Vereine und Verbände, NGO und NPO.
El Papa Francisco se reunió con maestros católicos italianos y les dio consejos sobre la enseñanza. Les pidió que actualizaran sus habilidades pedagógicas y se comprometieran personalmente con sus estudiantes. También les instó a amar y apoyar a los estudiantes más difíciles y desfavorecidos, y a darle sentido a la educación más allá de la transmisión de conocimientos técnicos. El Papa destacó la importancia de que los maestros sirvan como modelos positivos y guías para los estud
Immer mehr Menschen suchen das Gespräch mit einem erfahrenen Coach, um sich selbst über ihre Karrierechancen klar zu werden. Außerdem möchten sie einen Leitfaden in die Hand bekommen, um die Wege zu beschreiten, die ihre Chancen Wirklichkeit werden lassen. KarriereCoaching selbst ist mithin ein komplexer Prozess, der in diesem eBooklet eingehend beschrieben wird.
Afaf Majed Intabi is a Brand Activation and Events Supervisor at Nestlé KSA with over 7 years of experience in marketing, communication, and event planning. She holds a Master's degree in Business Administration and a Bachelor's degree in English Language and Translation. Her responsibilities include developing and executing brand activation plans, organizing consumer events, conducting market research, and managing brand ambassadors. Prior to her current role, she held positions in consumer services, public relations, and university administration. She is skilled in Microsoft Office, SAP, Oracle, Arabic, English, and French.
Our part of a recent workshop presentation we led and facilitated at Vermont Businesses for Social Responsibility's recent Spring 2015 conference.
We call it the happy people and happy workplace presentation. If you want to build active work cultures through the combined power of best practices in wellness focused workplace design and programs take a look!
If you want to learn more, contact Stephen Frey at 802-448-0056 or steve@arocordisdesign.com
For more about our firm, our services and capabilities visit www.arocordis.com. Contact us if you want us to take a look at your next project. Actively seeking like minded corporate socially responsible clients.
Erläuterung zur Vorlesungsreihe "Kommunikation und Krise", einem Gemeinschaftsprojekt der Freien Universität Berlin und Roland Berger Strategy Consultants.
Der Newsletter Lichtung des Büros für Medienresonanzanalyse, der blätterwald gmbh, enthält Tipps für die Presse- und Öffentlichekitsarbeit speziell für Stiftungen, Vereine und Verbände, NGO und NPO.
El Papa Francisco se reunió con maestros católicos italianos y les dio consejos sobre la enseñanza. Les pidió que actualizaran sus habilidades pedagógicas y se comprometieran personalmente con sus estudiantes. También les instó a amar y apoyar a los estudiantes más difíciles y desfavorecidos, y a darle sentido a la educación más allá de la transmisión de conocimientos técnicos. El Papa destacó la importancia de que los maestros sirvan como modelos positivos y guías para los estud
Immer mehr Menschen suchen das Gespräch mit einem erfahrenen Coach, um sich selbst über ihre Karrierechancen klar zu werden. Außerdem möchten sie einen Leitfaden in die Hand bekommen, um die Wege zu beschreiten, die ihre Chancen Wirklichkeit werden lassen. KarriereCoaching selbst ist mithin ein komplexer Prozess, der in diesem eBooklet eingehend beschrieben wird.
Afaf Majed Intabi is a Brand Activation and Events Supervisor at Nestlé KSA with over 7 years of experience in marketing, communication, and event planning. She holds a Master's degree in Business Administration and a Bachelor's degree in English Language and Translation. Her responsibilities include developing and executing brand activation plans, organizing consumer events, conducting market research, and managing brand ambassadors. Prior to her current role, she held positions in consumer services, public relations, and university administration. She is skilled in Microsoft Office, SAP, Oracle, Arabic, English, and French.
Our part of a recent workshop presentation we led and facilitated at Vermont Businesses for Social Responsibility's recent Spring 2015 conference.
We call it the happy people and happy workplace presentation. If you want to build active work cultures through the combined power of best practices in wellness focused workplace design and programs take a look!
If you want to learn more, contact Stephen Frey at 802-448-0056 or steve@arocordisdesign.com
For more about our firm, our services and capabilities visit www.arocordis.com. Contact us if you want us to take a look at your next project. Actively seeking like minded corporate socially responsible clients.
Publishers are losing out in ad exchanges as Google and other platforms gain more control over inventory and drive prices down. Yieldbot creates a marketplace that allows advertisers to target real-time consumer intent on premium publisher sites, addressing publishers' need to maintain direct relationships with advertisers and monetize content better. By organizing inventory around what advertisers want and being transparent with data, publishers can form a "defense fleet" to compete in the new performance-driven media landscape.
The rise of RTB and programmatic buy have reaped results for many early adopters especially in the western markets. How about its development in China? See our latest analysis on the current development of China's ad exchanges market to keep abreast of the programmatic trends.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
SmartyAds Ad Exchange for demand and supply partnersSmartyAds LLP
SmartyAds helps achieve your goals. Serving billions impressions a day our system learns, gathers data and insights about your brand. SmartyAds automates buying & selling process in real time
El documento describe las diferencias entre la lógica cableada y la lógica programable en sistemas de control. La lógica cableada requiere cablear manualmente los contactores y relés para cada nueva tarea, mientras que la lógica programable usa autómatas programables donde la lógica se programa en lugar de cablearse, permitiendo cambios y ampliaciones más fáciles. También explica conceptos básicos como bits, bytes, palabras y dobles palabras usados en la programación de autómatas programables.
The document discusses Facebook Ad Exchange. It notes that people spend on average 7 hours and 45 minutes per month on Facebook compared to other websites. It also provides statistics on Facebook users in Thailand and globally. The document then discusses how retargeting ads on Facebook can re-engage potential customers who visited a site but did not complete a purchase. It provides examples of positive results for clients using Facebook Exchange, including a 16x return on investment. Additional topics covered include cost per action campaigns, Facebook commerce statistics, examples of personalized ads, and a comparison of web retargeting versus Facebook Ad Exchange.
Este documento fornece orientações para a elaboração do Trabalho de Conclusão de Curso (TCC) para alunos do curso de Jornalismo. Ele explica o que é uma monografia, as etapas para desenvolver o TCC, incluindo a escolha do tema, elaboração do projeto de pesquisa, resumo dos capítulos e a monografia final. Também descreve os procedimentos de orientação e avaliação do TCC.
The PFEP is a database that collects detailed information for every part including identification, storage, transportation, delivery, production capabilities, and customer requirements. It categorizes parts as runners, repeaters, or strangers. The plan details collecting this information, determining inventory levels and optimal container types for each part at each location. The goal is to develop a line-ready kanban system for just-in-time delivery of parts.
This document provides an overview of internet usage trends in Thailand based on comScore data from February 2013. It finds that total internet users in Thailand reached 10.35 million, with average daily visitors at 6 million and total visits at 530.38 million. Most users access the internet via broadband. It also shows trends in time spent online, demographic groups, top growing categories, and popular social networks, search engines, email providers, and blogs. The methodology used to collect the data is also summarized.
IFTTT (If This Then That) is a free web-based service that allows users to create chains of simple conditional statements, called applets. The document discusses how IFTTT was created in 2010 and allows connecting various web services and Internet-connected devices to automate tasks. It provides step-by-step instructions on how to sign up for IFTTT and create applets, including examples of automatically saving photos a user is tagged in on Facebook to a Dropbox folder and creating a Gmail to Google Calendar applet.
Writing using suspense and sentence openers!edenstarposh
You are wondering how to write a story using suspense and want to make a Reader Read on?Then you are on the correct slide.This is were I can feed your brain with information about engaging a reader to READ ON!
The document provides an overview of digital marketing and e-commerce trends. It discusses key concepts such as digital marketing, types of e-commerce like business-to-business and business-to-consumer, the growth of mobile commerce, and social media marketing platforms like Facebook and Twitter. Examples of typical marketing campaigns on Facebook and Twitter are also summarized.
Mobile + cloud + internet of things (iot) = nuove opportunità di businessMarco Brambilla
The business value of Mobile + Cloud + Internet of Things
Once again, this year I gave a presentation at SMAU Milano together with WebRatio (with Matteo Sassi as a co-speaker).
The purpose this time was to show and inspire on how Mobile, Cloud and IoT are becoming concrete business opportunities.
We tried to give a different interpretation to these technology trends: At first glance, the technologies that integrate Cloud, Mobile andInternet of Things (IoT) are attractive only to industry leaders with the ability to invest huge budgets and resources (such as Google Nest or Philips HUE, for example). These technologies are becoming attractive for individual developers who implement solutions thanks to open-source hardware and systems, such as Arduino and Raspberry PI which then inevitably force them to make design compromises.
We showed how conceptual solutions like the one proposed by WebRatio offer a code less approach that gives companies the opportunity to enter as main players, without limitations, in this new Mobile, Cloud and IoT market.
By using WebRatio Platform, companies can model apps with the IFML language (Interaction Flow Modeling Language) and "rationalize" the interaction with the IoT networks (think of the interaction of the sensors on which the "Internet of Things" technology is based) and put them into operation directly in the Cloud. In this way, companies save on infrastructure costs and reduce the cost and time to design and build applications. It is possible to design new applications in this context caring only to use the correct interfaces and focusing on the opportunities provided by this new technology.
[ITA]
Mobile, Cloud e IoT sono le tecnologie più potenti che alimentano la “rivoluzione digitale”; ne vediamo tutti i giorni i primi effetti sul nostro modo di vivere, lavorare ed interagire.
Grazie a tablet e smartphone (tecnologia Mobile) abbiamo accesso in qualsiasi ora e luogo a dati e informazioni come clienti, dipendenti, consumatori o cittadini.
Il Cloud consente una completa virtualizzazione e scalabilità delle infrastrutture e servizi IT.
L’Internet delle cose (IoT) consente di connettere alla “rete” potenzialmente qualsiasi tipo di oggetto: automobili, sensori ambientali, telecamere, elettrodomestici, impianti industriali, etichette intelligenti ecc.
Per le aziende, l’unione di Mobile, Cloud e IoT costituisce un’incredibile occasione per creare nuove opportunità di business a costo contenuto e con un potenziale enorme.
Ad esempio inserire sensori a basso costo collegati a internet nei propri prodotti e offrire ai propri clienti una App mobile per il loro controllo, il tutto supportato da un infrastruttura Cloud scalabile. Oppure vendere i propri servizi attraverso una App mobile in grado di riconoscere chi è il cliente, dove si trova, di cosa ha bisogno.
Building the Internet of Things with Thingsquare and Contiki - day 1, part 1Adam Dunkels
How to build the Internet of Things - what is an Internet of things device and how do we connect it? This is the first Thingsquare IoT workshop slide deck.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
One Trick Ponies Get Shot: Doing Digital Marketing RightIan Lurie
I admit it: For 20 years, I’ve been obsessed about marketing. Not search engine optimization (SEO). Not social media. Not content marketing. Not even analytics. M-A-R-K-E-T-I-N-G. I want—need to know how the pieces fit together, and how it all works. I’ve pondered, researched and banged my forehead bloody on this problem for a long time.
You’re now reading the product of my obsession. I've packed it all in: What I think is wrong. How we can fix it. And, the workflow that seems to keep me from going utterly, run-down-the-street-in-my-underwear crazy.
Continuous Loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives?
This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Continuous loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives? This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)Kevin Van den Bosch
3 key elements to succesful lead generation.
Adapt your message & appraoch to the digital body language of your consumer.
Be relevant, personal and easy.
Illustrated with a few examples
Publishers are losing out in ad exchanges as Google and other platforms gain more control over inventory and drive prices down. Yieldbot creates a marketplace that allows advertisers to target real-time consumer intent on premium publisher sites, addressing publishers' need to maintain direct relationships with advertisers and monetize content better. By organizing inventory around what advertisers want and being transparent with data, publishers can form a "defense fleet" to compete in the new performance-driven media landscape.
The rise of RTB and programmatic buy have reaped results for many early adopters especially in the western markets. How about its development in China? See our latest analysis on the current development of China's ad exchanges market to keep abreast of the programmatic trends.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
Value-Exchange Video Advertising - Understanding the Brand Performance Advant...VIDCOIN
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to value-exchange video ads. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
SmartyAds Ad Exchange for demand and supply partnersSmartyAds LLP
SmartyAds helps achieve your goals. Serving billions impressions a day our system learns, gathers data and insights about your brand. SmartyAds automates buying & selling process in real time
El documento describe las diferencias entre la lógica cableada y la lógica programable en sistemas de control. La lógica cableada requiere cablear manualmente los contactores y relés para cada nueva tarea, mientras que la lógica programable usa autómatas programables donde la lógica se programa en lugar de cablearse, permitiendo cambios y ampliaciones más fáciles. También explica conceptos básicos como bits, bytes, palabras y dobles palabras usados en la programación de autómatas programables.
The document discusses Facebook Ad Exchange. It notes that people spend on average 7 hours and 45 minutes per month on Facebook compared to other websites. It also provides statistics on Facebook users in Thailand and globally. The document then discusses how retargeting ads on Facebook can re-engage potential customers who visited a site but did not complete a purchase. It provides examples of positive results for clients using Facebook Exchange, including a 16x return on investment. Additional topics covered include cost per action campaigns, Facebook commerce statistics, examples of personalized ads, and a comparison of web retargeting versus Facebook Ad Exchange.
Este documento fornece orientações para a elaboração do Trabalho de Conclusão de Curso (TCC) para alunos do curso de Jornalismo. Ele explica o que é uma monografia, as etapas para desenvolver o TCC, incluindo a escolha do tema, elaboração do projeto de pesquisa, resumo dos capítulos e a monografia final. Também descreve os procedimentos de orientação e avaliação do TCC.
The PFEP is a database that collects detailed information for every part including identification, storage, transportation, delivery, production capabilities, and customer requirements. It categorizes parts as runners, repeaters, or strangers. The plan details collecting this information, determining inventory levels and optimal container types for each part at each location. The goal is to develop a line-ready kanban system for just-in-time delivery of parts.
This document provides an overview of internet usage trends in Thailand based on comScore data from February 2013. It finds that total internet users in Thailand reached 10.35 million, with average daily visitors at 6 million and total visits at 530.38 million. Most users access the internet via broadband. It also shows trends in time spent online, demographic groups, top growing categories, and popular social networks, search engines, email providers, and blogs. The methodology used to collect the data is also summarized.
IFTTT (If This Then That) is a free web-based service that allows users to create chains of simple conditional statements, called applets. The document discusses how IFTTT was created in 2010 and allows connecting various web services and Internet-connected devices to automate tasks. It provides step-by-step instructions on how to sign up for IFTTT and create applets, including examples of automatically saving photos a user is tagged in on Facebook to a Dropbox folder and creating a Gmail to Google Calendar applet.
Writing using suspense and sentence openers!edenstarposh
You are wondering how to write a story using suspense and want to make a Reader Read on?Then you are on the correct slide.This is were I can feed your brain with information about engaging a reader to READ ON!
The document provides an overview of digital marketing and e-commerce trends. It discusses key concepts such as digital marketing, types of e-commerce like business-to-business and business-to-consumer, the growth of mobile commerce, and social media marketing platforms like Facebook and Twitter. Examples of typical marketing campaigns on Facebook and Twitter are also summarized.
Mobile + cloud + internet of things (iot) = nuove opportunità di businessMarco Brambilla
The business value of Mobile + Cloud + Internet of Things
Once again, this year I gave a presentation at SMAU Milano together with WebRatio (with Matteo Sassi as a co-speaker).
The purpose this time was to show and inspire on how Mobile, Cloud and IoT are becoming concrete business opportunities.
We tried to give a different interpretation to these technology trends: At first glance, the technologies that integrate Cloud, Mobile andInternet of Things (IoT) are attractive only to industry leaders with the ability to invest huge budgets and resources (such as Google Nest or Philips HUE, for example). These technologies are becoming attractive for individual developers who implement solutions thanks to open-source hardware and systems, such as Arduino and Raspberry PI which then inevitably force them to make design compromises.
We showed how conceptual solutions like the one proposed by WebRatio offer a code less approach that gives companies the opportunity to enter as main players, without limitations, in this new Mobile, Cloud and IoT market.
By using WebRatio Platform, companies can model apps with the IFML language (Interaction Flow Modeling Language) and "rationalize" the interaction with the IoT networks (think of the interaction of the sensors on which the "Internet of Things" technology is based) and put them into operation directly in the Cloud. In this way, companies save on infrastructure costs and reduce the cost and time to design and build applications. It is possible to design new applications in this context caring only to use the correct interfaces and focusing on the opportunities provided by this new technology.
[ITA]
Mobile, Cloud e IoT sono le tecnologie più potenti che alimentano la “rivoluzione digitale”; ne vediamo tutti i giorni i primi effetti sul nostro modo di vivere, lavorare ed interagire.
Grazie a tablet e smartphone (tecnologia Mobile) abbiamo accesso in qualsiasi ora e luogo a dati e informazioni come clienti, dipendenti, consumatori o cittadini.
Il Cloud consente una completa virtualizzazione e scalabilità delle infrastrutture e servizi IT.
L’Internet delle cose (IoT) consente di connettere alla “rete” potenzialmente qualsiasi tipo di oggetto: automobili, sensori ambientali, telecamere, elettrodomestici, impianti industriali, etichette intelligenti ecc.
Per le aziende, l’unione di Mobile, Cloud e IoT costituisce un’incredibile occasione per creare nuove opportunità di business a costo contenuto e con un potenziale enorme.
Ad esempio inserire sensori a basso costo collegati a internet nei propri prodotti e offrire ai propri clienti una App mobile per il loro controllo, il tutto supportato da un infrastruttura Cloud scalabile. Oppure vendere i propri servizi attraverso una App mobile in grado di riconoscere chi è il cliente, dove si trova, di cosa ha bisogno.
Building the Internet of Things with Thingsquare and Contiki - day 1, part 1Adam Dunkels
How to build the Internet of Things - what is an Internet of things device and how do we connect it? This is the first Thingsquare IoT workshop slide deck.
These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.
One Trick Ponies Get Shot: Doing Digital Marketing RightIan Lurie
I admit it: For 20 years, I’ve been obsessed about marketing. Not search engine optimization (SEO). Not social media. Not content marketing. Not even analytics. M-A-R-K-E-T-I-N-G. I want—need to know how the pieces fit together, and how it all works. I’ve pondered, researched and banged my forehead bloody on this problem for a long time.
You’re now reading the product of my obsession. I've packed it all in: What I think is wrong. How we can fix it. And, the workflow that seems to keep me from going utterly, run-down-the-street-in-my-underwear crazy.
Continuous Loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives?
This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Continuous loyalty - From Transactions to InteractionsThoughtworks
How do you encourage customers to repeatedly choose your brand in the face of alternatives? This is the question we posed at our executive retail breakfast series in London, Manchester and Hamburg this month.
Digital First Brussels 14 - Key ingredients to lead generation 2.0 (16/10/2014)Kevin Van den Bosch
3 key elements to succesful lead generation.
Adapt your message & appraoch to the digital body language of your consumer.
Be relevant, personal and easy.
Illustrated with a few examples
The document discusses how technology has disrupted businesses and customer expectations. It emphasizes that companies must focus on customer experience and build a culture centered around customer centricity. It highlights how data and algorithms will increasingly influence customer experiences and companies must leverage them to develop smarter products and services that create happier customers. It also stresses that companies need to focus on employee experience to better serve customers and drive business performance.
Upwork's Work Without Limits™ Executive Summit 2017Upwork
According to PwC, 63% of global CEOs are concerned about the availability of key skills. As a result, corporate demand for freelance workers is increasing. Labor economists expect freelancers to comprise as much as 50% of the workforce by 2019, allowing companies access to the talent and skill sets that fit their precise needs.
Upwork’s Work Without Limits™ Executive Summit brought forward-thinking executives from Fortune 1000 companies to discuss the trends driving the future of work and how enterprise are rethinking and revising the talent frameworks of their organizations.
How To Standout in a Content-Saturated World (Georgia Realtors Association)Antoine Dupont
This document discusses how to stand out in a content saturated world by shifting focus from tactics to touchpoints. It provides 4 principles for doing so: 1) Build peak moments into experiences, 2) Prioritize message clarity as the new creativity, 3) Use videos that matter to customers, and 4) Focus on the huge power of small details over tactics. Touchpoints like contracts, receipts, emails and more should create wow moments to increase loyalty, satisfaction, word of mouth and profits through an inspiring customer experience.
How To Stand-Out In A Content Saturated World - LIR2019Antoine Dupont
This document discusses how to stand out in a content saturated world by focusing on touchpoints rather than tactics. It provides 4 principles: 1) Build peak moments into experiences, 2) Clarity is the new creativity, 3) Videos that matter to customers, 4) Touchpoints are more important than tactics. Each touchpoint in the customer experience should create a "wow moment" to increase loyalty, satisfaction, word of mouth and profits. The document emphasizes communicating problems customers want solved, comparing options, reviewing experiences and finding the best solutions.
Gartner Offers a Converged and Compelling Future (Gartner Report Part 1)TransUnion
You might be forgiven for thinking that fraud and cybersecurity teams are habitually on the same page. But in most organizations, that’s not the case. Fraud is in a silo reporting to loss prevention or risk, and cyber security reports to the CISO. Fraud looks at stopping losses in real time, cyber security teams think future in terms of defense and recovery.
Last year research firm Gartner introduced their “Trusted Identity Capabilities Model,” a blueprint for converging the work done by identity proofing, authentication and fraud prevention teams, with the goal of gaining greater efficiency and gaining insight into new risks. Side benefits like better user experience and better alignment to organizational goals also come out of this model.
Part 1 of this webinar series looks at the problems this model seeks to solve, and what makes it different from past approaches. We’ll use diagrams and content from the original Gartner research, under temporary license to iovation.
Sustainable Growth 2020: Sales as a Science by Winning by DesignJacco vanderKooij
This was the OpsStars 2019 keynote that presents the use of a more scientific approach to sales to establish sustainable growth. Today resources from VCs are mainly focused on birthing unicorns. Thousands of other companies are considered to be the walking dead.
Through the use of a more Scientific approach many of them can become financially successful in a sustainable way. Think of it as making them customer funded. This presentation discussed the 7 elements needed for success:
1) Define the right Go To Market
2) Establish a Data driven culture
3) Use of process to do more of what works
4) Develop skills not just knowledge
5) The right organizational structure
6) Enabled by the latest insights (content)
7) And provided with tools that act as a force multiplier
The frameworks to put these in practice are provided in this deck.
More then 120 videos can be found on this youtube channel: youtube.com/winningbydesign
From CRM to CEM – monetizing real loyaltyRainer Uphoff
Customer Experience Management (CEM) Keynote at the New York Loyalty Marketing and FFP Spring 2011 Conference, by Rainer Uphoff
See also blog entry:
http://ourpax.com/tools/from-crm-to-cem-monetizing-real-loyalty/
or
http://ourpax.com
Part of the Launchpad: Future of Accounting & Technology #pimeetup. Online channels and the pro's and conn's of each channel (Inbound Marketing, PR, Display, PPC, Social and Email/CRM) and what is best for your accounting business.
Links:
https://adwords.google.com/ - PPC & Display & Retargeting/Remarking
http://advertise.bingads.microsoft.com/en-au/home - PPC
https://buysellads.com/ - Display
https://www.adroll.com/product/prospecting - Display & Retargeting/Remarking
https://ads.twitter.com/ - Social Media
https://business.facebook.com/ - Social Media
https://www.linkedin.com/ads/ - Social Media
http://www.helpareporter.com/sign-up - PR
http://www.sourcebottle.com/subscribe.asp - PR
http://mailchimp.com/ - CRM
https://www.intercom.io/ - CRM
http://simplymeasured.com/free-social-media-tools/ - Social Media Analysis
https://klout.com/home - Social Media Analysis
Layered authentication strategies ask for the right level of assurance at the right time, in an environment where risk and context might be changing constantly. This presentation on end -to-end authentication using a layered approach was delivered at iovation's annual Fraud Force Summit 2016.
Lunch and Learn: MFA vs 2FA Just A Numbers Game, or Real Value?TransUnion
This document summarizes a webinar about multi-factor authentication (MFA) versus two-factor authentication. It discusses how true MFA uses multiple authentication factors and considers the user's device context and risk level to determine the appropriate authentication method. Regulations like PSD2 are driving increased use of MFA. Engaging cross-functional teams from fraud, security, and user experience is important for implementing effective and user-friendly authentication.
SearchLeeds 2019 - Stephen Kenwright - Content marketing frameworksSearchLeeds
This document discusses various frameworks and models for content marketing strategies. It provides guidance on developing editorial calendars, defining key performance indicators (KPIs), conducting keyword research, building authority links, and prioritizing content based on the AIDA model of attraction, interest, desire, and action. Checklists, Eisenhower matrices, and focusing on emotions over work are recommended for effective strategic planning.
The document is a series of tweets by Ian Lurie discussing best practices for data visualization for marketers. It begins by outlining rules for providing instant clarity in visualizations, such as reducing mental tasks, maximizing the data-ink ratio, using natural colors, and removing non-data ink and redundant ink. It then discusses how to set instant context by getting to the point, answering questions with "meh", and using small multiples. Finally, it covers enabling drill-down through consistency, using tools like trendlines and formatting tables. The overall message is that following basic design principles can help visualizations be instantly clear, provide proper context and allow for easy exploration of the data.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
Teaching SEO To Internal Teams: Don't Be RidiculousIan Lurie
This document provides advice on how to effectively teach SEO to non-SEO audiences. It argues that expecting an entire company to fully commit to SEO training during a single session is unrealistic. Instead, training should be treated like marketing, with a focus on creating targeted content for different audiences, and delivering it consistently over time through various channels. The goal is to convert some trainees into advocates for SEO rather than expecting full adoption from all attendees in a single session. Quality is more about content being complete, usable and up-to-date than about production values. Priorities should be completeness, always being available, and targeting the right audience.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
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