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10 Personal Branding Secrets With Social Media

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Erik Deckers
Erik Deckers

The document discusses 10 secrets for building a personal brand using social media. It recommends filling out online profiles, building a blog focused on your field or industry trends, using LinkedIn to find networking opportunities as 70% of hires are made through networking. It also suggests optimizing search engine results by writing quality content, focusing on trust and relationships over self-promotion, measuring engagement metrics, and taking networking offline through real-world interactions.

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10 Personal Branding Secrets With Social Media @edeckers
1. You Are a Brand (Get over it) @edeckers
2. Fill In Your 2. Fill In Your Profiles Profiles @edeckers
@edeckers
@edeckers
Secret #3 Build your personal brand around your blog @edeckers
@edeckers
Blog about. . . •Your job •Your field •Industry trends •Special reports •Your life @edeckers
Secret #4: Get LinkedIn Get LinkedIn @edeckers
@edeckers In 2010: • 70% of hires made through networking • 28% of hires found through job boards
@edeckers
@edeckers
Secret #5 Those dastardly search engines... @edeckers
@edeckers
@edeckers
Secret #6 Social media is not about nagging @edeckers
@edeckers
Secret #7 It's about Trust & Relationships @edeckers
@edeckers
Find People @edeckers
Build Your Network @edeckers
@edeckers
Create & Follow Lists @edeckers
8. Write Good Shit @edeckers
Write Drunk, Edit
(Remember the Circle thing?) @edeckers
@edeckers
@edeckers
Secret Measure #9 Everything @edeckers
@edeckers
@edeckers
Secret Take Your Networking Outside #10 @edeckers
@edeckers
@edeckers
Thank you! Read me ErikDeckers.com ProBlogService.com Reach me @edeckers Erik.Deckers@gmail.com
Photo credits 1. Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/ 2. Wheel Folder - Leo Reynolds - http://www.flickr.com/photos/lwr/ 3. Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/ 4. Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/ 5. Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/ 6. Tape measure & Moleskine - JF Sebastian - http://www.flickr.com/photos/jf-sebastian/ 7. Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/ 8. Crowd photos - Erik Deckers - http://problogservice.com/blog

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10 Personal Branding Secrets With Social Media

Editor's Notes

  1. How many of you are doing traditional marketing? How many phone calls do you make? How do you connect with people between calls and meetings?
  2. Why should you blog?
  3. Difference between Google Signed In and Google on Icognito
  4. Power of referrals