coursework materials

1. Competencies In this project, you will demonstrate your mastery of the
following
CompetenciesIn this project, you will demonstrate your mastery of the following
competencies:Apply fundamental project management practices in the design
processEvaluate designs to determine adherence to the responsibilities, principles, and
practices of designScenarioYou are a beginner freelance graphic designer and have been
hired by a California-based nonprofit organization heading up a global clean water
initiative. The organization is opening three satellite offices in Vietnam, Nigeria, and Mexico.
As part of a larger marketing campaign, the organization would like you to design a flyer for
one of these locations. The flyer will be distributed throughout the community to increase
awareness of the initiative and encourage members of the community to volunteer.For the
purposes of this project, you have been provided with a Design Specifications document
that includes the company vision, copy for the call-to-action flyer, and additional design
specifications. You will choose one of the three satellite office locations and research the
country to create a profile of the target audience. Then, using your research and the
information provided in the Design Specifications document, you will create a design brief
and proposal as well as a mock-up of your flyer. You will also provide a justification for your
project’s legal considerations and explain how you applied your target audience research to
your flyer mock-up.DirectionsPart 1: Design Brief and Proposal: Create a design brief and
proposal in InDesign for the client, based on the country you chose, using the Project Two
Template linked in the What to Submit section. This includes a scope of work, a target
audience profile, a mood board, a project schedule, and a list of terms and conditions. Refer
to the design specifications located in the Supporting Materials section to inform your
work.Design BriefDefine the scope of the project, including the following required
information. Add your responses in the Scope of Work section.Define the project
goals.Summarize the output specifications.Provide a high-level summary of the design
process.Create a detailed profile of the target audience based on your chosen country. Add
your responses in the Target Audience section.Choose one country from the Design
Specifications document.Explain how specific colors are perceived in your chosen
country.Explain your strategy for choosing images that represent your chosen country’s
culture.Create a mood board with the following required elements and images. The design
elements and images in the mood board must be aligned with both the client’s intended
message and your target audience research. Add your elements and images to the Mood

2. Board section.Include three images. Remember to provide relevant attributions.Include two
typefaces.Include one color palette with a maximum of four colors.ProposalDevelop a
project schedule. Add your responses in the Project Schedule section.Include a timeline of
all project milestones.List at least five key terms and conditions you would include in the
contract. Add your responses in the Terms & Conditions section.Include financial
considerations.Include legal considerations.Part 2: Flyer Mock-up: Create a mock-up of your
flyer using Adobe Illustrator (CANVA is fine to use though). Your mock-up flyer must be
aligned with both the client’s intended message and your target audience research. Refer to
the Design Specifications document located in the Supporting Materials section to inform
your design.Create a mock-up of your flyer that includes the following components:Place all
of the copy from the Design Specifications document.Include one image.Apply typography
and a color palette.Part 3: Justification: After you have implemented the instructor feedback
for your design brief and proposal and completed your mock-up, publish a justification in
the final section of the Project Two Template.Explain why you included each legal
consideration in the design brief and proposal.Explain how you applied your target
audience research to your flyer design.Note: This project is a great artifact to include in your
portfolio. Once you receive instructor feedback, take time to revise your assignment. As a
best practice, save the finalized copy as a RAW file in your OneDrive account so you are able
to make edits in the future.What to SubmitConvert your completed Project Two Template
and the flyer mock-up into PDF format and then combine them into one PDF file for
submission.Project Two Template (Design Brief, Proposal, and Justification)Submit the
completed Project Two Template. Cite your sources according to MLA style. For this course,
you will use a combination of public domain, openly licensed, and copyrighted images. You
are responsible for avoiding copyright infringement by attributing these images according
to established copyright guidelines. See the Openly Licensed Images area of your course for
details. Submit your completed document as a PDF file.Note: A best practice for including
text in an InDesign document is to first create the text in Microsoft Word so you can check
for grammar and spelling errors. Once finalized, the text can be copied and pasted into
InDesign.Flyer Mock-upSubmit an 8 ½” x 11” flyer created in Adobe Illustrator, exported as
a PDF file for submission. Refer to the Openly Licensed Images area of the course for more
information on how to provide image attribution.Note: A best practice for a flyer of this size
is to use Arial or Calibri 8-point font for the attribution and to place it in a textbox at the
bottom of the flyer. review all the documents and for the last two, just write all your
answers and revisions in a word document and I’ll paste them to the file myself. Have any
questions? Just ask! I can help since it’s my prject, but I just need help on it myself.