Course materials

1. Case Questions Explain how—theoretically, anyway—making “change
innovations” in
Case QuestionsExplain how—theoretically, anyway—making “change innovations” in each
of the following Areas of Organizational Change might have helped Kodak ease the severity
of the conditions that led it to bankruptcy and the challenges facing it now that it’s emerged
from bankruptcy: changing organization structure and design, changing people and
attitudes, and changing processes.Judging from the case, explain how, at one point or
another, each of the following reasons for Failure to Innovate played a role in the process
that brought Kodak to bankruptcy: lack of resources, failure to recognize opportunities, and
resistance to change.You still buy a digital camera with the Kodak name on it, and you can
still print pictures at digital kiosks in many local drugstores. These businesses, however, are
no longer owned by Kodak. In addition, Kodak no longer publishes photos online or makes
pocket video cameras, camera film, or photographic paper. Having emerged from
bankruptcy, Kodak tried to focus on the commercial side of the imaging business, such as
packaging labels and graphics and printing solutions to client businesses. It also tried to
make components and products that other companies can sell under their own brands. In
what ways does each of the following Forms of Innovation figure to play a role in Kodak’s
efforts to rebuild itself after bankruptcy: radical innovations, incremental innovations,
technical innovations, product innovations, and process innovations?How about you? How
surprised are you to learn how fast a blue-chip corporation with a line of household-name
products can collapse? Do you think that we live in times that make such stories as Kodak’s
more or less likely? In your opinion, what’s the most important downside of the demise of a
company such as Kodak? What’s the most important upside?