Business Management Brief History and Core Business Eastman Kodak was initially brought into the business world in 1881 as the Eastman Dry Plate Company in Rochester, New York. The organization came into the business with George Eastman being the first to show a gelatin dry plate versus a wet plate that was utilized for photography (Kodak). In 1888 the organization name changed to Kodak and another cam was sold to general society with the brand name. With the switching times and staying aware of innovation, Kodak had the capacity match the business by creating new and less demanding to utilize strategies for film advancement, cams, printers and wellbeing imaging units until the advanced age came to being. In 2012, Kodak entered Chapter 11 liquidation "because of expanding rivalry, advanced photography and obligation" (PRESS, 2013). In place for the organization to keep from shutting its entryways, it sold a considerable measure of its product offerings and realistic protected prints then a few interior changes produced results presently subsequently. The progressions included wiping out the cams and film segment of the organization and concentrating all the more on business markets. Despite the fact that this changed over the organization from the market that it initially got to be well known for, the move permitted Kodak to leave liquidation in September of 2013 and remain a working business. Fujifilm made its presentation in 1934 as the first Japanese maker of photographic movies and it was initially focused around a legislature plan (FUJIFILM Corporation, Unknown). As the organization developed, so did its innovation. During the time it has fanned into both purchaser and business items internationally that incorporates photography, printing, solution, information stockpiling gadgets and life science while as of now having a firm hang on the product offering that the organization is most celebrated for. The organization recently commended their 80th celebration not long from now and it prides itself as being the "world's biggest film and imaging organization" (FUJIFILM). Compare and contrast the approach to management that each company has pursued in order to embrace innovation. Each one organization's methodology to administration and how they grasp advancement have extremely insignificant likenesses. Kodak has exhausted a ton of its items that the organization was initially focused around, while Fujifilm has kept up its initially based items and extended its diversions past simply film improvement. Kodak's investments and concentrate at present dwell all the more tuned in to business clients in the fields of materials science, statement and advanced imaging sciences. Through the course of the Chapter 11 chapter 11, Kodak has lessened expenses, organizations and representatives. It shut the cam business for buyers, sold its online photograph administration to Shutterfly, sold large portions of its licenses and directed a settlement con ...

1. Business Management
Brief History and Core Business
Eastman Kodak was initially brought into the business world in
1881 as the Eastman Dry Plate Company in Rochester, New
York. The organization came into the business with George
Eastman being the first to show a gelatin dry plate versus a wet
plate that was utilized for photography (Kodak). In 1888 the
organization name changed to Kodak and another cam was sold
to general society with the brand name.
With the switching times and staying aware of innovation,
Kodak had the capacity match the business by creating new and
less demanding to utilize strategies for film advancement, cams,
printers and wellbeing imaging units until the advanced age
came to being. In 2012, Kodak entered Chapter 11 liquidation
"because of expanding rivalry, advanced photography and
obligation" (PRESS, 2013). In place for the organization to keep
from shutting its entryways, it sold a considerable measure of
its product offerings and realistic protected prints then a few
interior changes produced results presently subsequently. The
progressions included wiping out the cams and film segment of
the organization and concentrating all the more on business
markets. Despite the fact that this changed over the organization
from the market that it initially got to be well known for, the
move permitted Kodak to leave liquidation in September of
2013 and remain a working business.
Fujifilm made its presentation in 1934 as the first Japanese
maker of photographic movies and it was initially focused
around a legislature plan (FUJIFILM Corporation, Unknown).
As the organization developed, so did its innovation. During the
time it has fanned into both purchaser and business items
internationally that incorporates photography, printing,
solution, information stockpiling gadgets and life science while
as of now having a firm hang on the product offering that the
organization is most celebrated for. The organization recently

2. commended their 80th celebration not long from now and it
prides itself as being the "world's biggest film and imaging
organization" (FUJIFILM).
Compare and contrast the approach to management that each
company has pursued in order to embrace innovation.
Each one organization's methodology to administration and how
they grasp advancement have extremely insignificant likenesses.
Kodak has exhausted a ton of its items that the organization was
initially focused around, while Fujifilm has kept up its initially
based items and extended its diversions past simply film
improvement.
Kodak's investments and concentrate at present dwell all the
more tuned in to business clients in the fields of materials
science, statement and advanced imaging sciences. Through the
course of the Chapter 11 chapter 11, Kodak has lessened
expenses, organizations and representatives. It shut the cam
business for buyers, sold its online photograph administration to
Shutterfly, sold large portions of its licenses and directed a
settlement concurrence with the U.K. Imaging business. The
U.K. Kodak Pension Plan was Kodak's biggest loan boss and
when it acquisitioned the Personalized Imaging and Document
Imaging business the name of the organization was changed to
Kodak Alaris. With these progressions, Kodak's adjustment of
development changed from stretching to downsizing, however
considering that, I unequivocally feel that it was useful for the
organization. They diminished their size and items so they can
put a stronger center and aptitude in a more characterized field
and make it a simpler procedure to stay aware of changing
innovative advances.
Fujifilm's development systems are to a great extent not the
same as its quite a long time ago steer contender. Despite the
fact that it has chosen to wipe out the film items, Fujifilm has a
large number of different assets that grasps development. It has
wandered into skincare items, biotechnology, restorative
analytic frameworks, touch-touchy screens for cell phones and
tablet gadgets, lenses that are utilized as a part of space to

3. investigate the moon and realistic frameworks that is intended
to streamline generation. It additionally has items that offer an
asset to organizations to overcome issues with records and
correspondence.
Determine what other management differences have impacted
the relative success of Kodak and Fujifilm. Provide specific
examples to support your response.
There is likewise a contrast in the middle of Kodak and Fujifilm
that identifies with each one organization's triumphs. Despite
the fact that Eastman Kodak Company made a few decreases
and left non-center organizations, it is adjusting to the current
market and focusing on business items and administrations. It
has expressed that it is presently "monetarily stronger and
prepared to develop" (Kodak) regardless it has in excess of
7,500 business imaging licenses and patent applications that
permit it to make new markets and organizations. Its
fundamental form for a client base are suppliers and merchants
and it has relationships with the US Government, little
organizations and Universities.
Fujifilm has picked an alternate course than Eastman Kodak. It
has created a procedure to advance development for
organizations and to quicken its worldwide extension by
concentrating its administration assets in social insurance,
useful materials and archive arrangements. It created a plan to
make and business items that were intended to match the needs
of developing markets and to institute objectives to support
deals and diminish cost. At the year end of 2013, there are
records that demonstrate the arrangement had worked likewise
in light of the fact that it demonstrated an increment in incomes
and profit by 0.9% and an increment in united operations by
1%.
Evaluate each company’s approach to ethics and social
responsibility and the impact those approaches have had on each
company’s profitability.
Kodak has a past history of working in a socially, morally and
environment heart way. They are presently partaking in the

4. Electronic Industry Citizenship Coalition (EICC) to help with
tending to producers and suppliers working conditions. EICC
concentrates on issues that identify with the wellbeing of the
laborers, checking that specialists are approached with
deference and respect and they likewise assess producers and
suppliers on their procedures to verify that they are ecologically
capable. Kodak additionally has a set of supplier principles that
sellers and suppliers must meet before they are sanction by
acquirement. These norms are laid out for suppliers and Kodak
will just guarantee suppliers that meet the capabilities (Kodak,
2011).
The main negative that emerged was their group issues
allotment of social obligation. It is expressed on the site that
"At this point, all corporate commitments have been suspended.
In this way, we are not considering appeals for altruistic
backing and sponsorship opportunities." (Kodak). Despite the
fact that this announcement does not influence the business
from a supply standard, it would from an inward one. Most
workers appreciate the thought that the organization they work
for give to altruistic associations, particularly those causes that
concentrate on an ailment that they or a relative of theirs is
experiencing.
Fujifilm's methodology marginally varies from Kodak's. It does
conduct supplier screening and transportation measures yet it
consistently directs examines on business sector patterns to
screen the business sector conduct. It breaks down these reports
and investigates so they can arrange appropriately and be decent
with any progressions that influence the supply, circulation and
satisfying the buyer needs. With a specific end goal to meet the
social obligation, they likewise have a history of being dynamic
in exertions and backing on the fields of exploration, training,
society, expressions, games, wellbeing and natural preservation.
Discuss the extent to which management of both companies
adapted to changing market conditions.
With the start of the advanced time, both organizations were
mindful that they would need to stay aware of the new request.

5. Sadly, Kodak lacked the capacity do this which brought about
the organization documenting Chapter 11 in 2012 and it
disposed of immediate customer deals and modified its
concentrate to stay in business.
Fujifilm decided to think outside of the case and extended their
ability to more extensive applications that took advantage of
outstanding hardware and human services operations. This
permitted Fujifilm's administration to lead the firm through
change with the approach of digitization after some rebuilding.
Administration effectively utilized new organizations and
wanders nearby its photography generation. Because of its
abilities to overcome and adjust through broadening, Fujifilm
was and has the capacity figure positive monetary gives an
account of a consistent premise.
Recommend three (3) ways any company should build in
flexibility to back up its decision-making process in order to
adapt to changing market conditions.
With advanced photography developing to continually match
buyer inclination, organizations, for example, Kodak and
Fujifilm ought to have the innovation and plans set up to stay
aware of the interest. They ought to acquaint items that claim
with general society and in addition keep up a positive expense
esteem so items move as opposed to gathering dust. Something
else that photography commercial enterprises ought to do is to
advance their items through publicizing through diverse roads,
for example, the web with concentrate on social destinations,
TV. advertisements, famous games (football, soccer, b-ball, and
so forth) and amid huge mainstream occasions (shows, state
fairs, and so on.).
They ought to additionally incorporate data concerning the
moderateness and nature of printing the pictures. This would
keep up benefits and uplift piece of the overall industry on the
grounds that they would be educating and convincing buyers to
print their portraits as opposed to putting away them on a plate
on the grounds that they believe that printing would be
excessively immoderate.

6. References
FUJIFILM. (n.d.). Retrieved May 10, 2014, from FUJIFILM
Medical Systems:
http://www.fujifilmusa.com/features/medicalsystems/
FUJIFILM Corporation. (Unknown). FUJIFILM Value from
Innovation. Retrieved May 10, 2014, from Corporate History:
http://www.fujifilm.com/about/history/corporate_history/
Kodak. (n.d.). Retrieved May 9, 2014, from Our Company -
Milestones-chronology:
http://www.kodak.com/ek/US/en/Our_Company/History_of_Kod
ak/Milestones_-_chronology/1878-1929.htm
Kodak. (n.d.). Retrieved May 09, 2014, from Global
Sustainability - Community Affairs:
http://www.kodak.com/ek/US/en/Global_Sustainability/Steward
ship/Community_Affairs.htm
Kodak. (2011). Supplier Quality Process. Retrieved May 07,
2014, from Kodak:
www.kodak.com/ek/.../Content/.../SupplierQualityProcess.pdf
Kodak. (n.d.). About Kodak. Retrieved May 10, 2014, from Our
Company:
http://www.kodak.com/ek/US/en/About_Kodak_Top/Our_Comp
any.htm
Komori, S., & Nakajima, S. (2013). FUJIFILM Holdings.
Retrieved May 10, 2014, from Annual Report 2014:
http://www.fujifilmholdings.com/en/investors/annual_reports/20
13/management/index.html
PRESS, T. A. (2013, September 3). The New York Times.
Retrieved May 9, 2014, from Kodak, ,Smaller and Redirected,
Leaves Bankruptcy:
http://www.nytimes.com/2013/09/04/business/kodak-smaller-
and-redirected-leaves-
bankruptcy.html?ref=eastmankodakcompany&_r=0

7. You have been hired as a consultant by an advertising firm that
is developing a series of commercials for a family-oriented
theme park. The commercials will target family members at
various life stages. You have decided that understanding
Erikson’s theory of psychosocial development will help you
with this assignment. Your assessment will be used by the
advertising firm to help in developing commercials targeting
various developmental stages.
Your deliverable to the advertising firm will be a report of 2–3
pages with your research results. You will submit 1 Word
document with the following information:
· Describe the underlying principles of Erikson’s theory.
· Describe each stage of Erikson’s theory.
· Include in your description of each stage an analysis of a
character that best represents that stage of life. The character
can be from a television show, a movie, or a literary character
from a book. You can also use a person that you know in your
life, such as a friend or relative.
· In each case, be sure to explain how the character represents
the stage and how the character is doing at resolving the crisis.
Please use the following guidelines for formatting your
assignment:
· Margins: Set to one inch
· Font: 12pt.-Times New Roman, no bold, no underline
· Title: Centered above the paper, 12 pt.-font (Level A
Heading), no bold, no underline, no italics
· Pagination: Every page; consists of a header containing a short
title for the paper and a page number placed in the upper right
corner of the page
· Line Spacing: Double space all work, including the References
page
· Point-of-View: Third person, objective; limit perspective to
research; no personal opinion or narrative; first person is

8. allowed in describing the test and results, as well as discussing
personal ways to enhance EI
· In-text citations: Must conform to APA requirements
· References list: Must conform to APA requirements
For assistance with your assignment, please use your text, Web
resources, and all course materials. Please refer to the following
multimedia course material(s):
· Week 5: Conception Through Childhood and Adult
· Week 5: Personality Traits
Assignment Tips:
· Erikson’s stages are not the only part of his theory. There are
some general principles that provide a conceptual framework on
which the stages are built. To fully understand the theory, you
need to grasp those principles. An excellent discussion of those
can be found in Boeree’s chapter on Erikson and his theory.
· Some key words are epigenetic principle, balance, virtues,
maladaptations, and malignancies.
· You need to first discuss the conceptual framework, then
discuss the stages. When you discuss the character, use
behavioral examples to support your assertion that the character
belongs in the stage, as well as to support your assertion of how
the character is doing at resolving the crisis of the stage.