This document discusses social entrepreneurship and provides instructions for assignments related to defining social entrepreneurship, developing marketing strategies for social ventures, analyzing case studies of social enterprises, and addressing legal issues that may arise for such businesses. It includes articles and scenarios to read, and outlines components to include in a definition essay, presentation, paper, letter, and infographic addressing topics like defining social entrepreneurship, developing digital advertising and marketing strategies, analyzing why social enterprise advertising campaigns succeed or fail, assessing legal and ethical duties and resolving intellectual property disputes.

1. Social Entrepreneurship: The Case For Definition
Social Entrepreneurship: The Case For DefinitionSocial Entrepreneurship: The Case For
DefinitionPart OneCountless entrepreneurs start businesses with a goal of helping others.
Though many will call themselves social entrepreneurs, this title is somewhat debatable
because the term social entrepreneurship is not well defined. In this assignment, you will
create a definition for social entrepreneurship.Before beginning this assignment, read
“Social Entrepreneurship: The Case For Definition” and “Social Entrepreneurship.”Write a
500-750-word essay with the following components.Outline your definition of social
entrepreneurship based on the articles.Indicate whether or not you believe your venture
could be considered social entrepreneurship. Explain.Illustrate the importance of societal
wealth ventures, social responsibility, community outreach, and giving back to the
community in order to ensure balance between private and societal interests.Part 2Please
read the attachment and on this part I only need you to do about two slides and a reference
on what I highlighted because this is a group assignmentCreate an 8- to 10-slide
Microsoft® PowerPoint® presentation with speaker’s notes where you:Define a target
market with segmentation criteria for the product that your team selected in the Week 2
Learning Team assignment.Create a digital advertising strategy including two sample
banner ads and a mock landing page.Create three mock web ads with specifics of where
they will be placed along with budget for a 2-week advertising campaign.Part 3Read the
story on the attachment before you begin on this partWrite a 1,050- to 1,400-word paper
and answer the following questions:Why were both Jeff and the former BYU student unable
to create a profitable AdWords campaign to sell the Orabrush?Once Jeff had optimized the
orabrush.com site and the YouTube video messaging, what was Orabrush.com’s average
value per visitor (to the YouTube video, not the homepage)?If you were Jeff and you decided
to run Facebook ads for Orabrush, would you send them to orabrush.com or to the YouTube
video?If online advertising and sales were profitable, why did Jeff still want traditional retail
distribution for the Orabrush? Social Entrepreneurship: The Case For DefinitionPart
4Read the following scenario:You are the CEO of Bonner, a U.S.-based farm equipment
corporation. Bonner recently announced the release of an innovative new tractor with
technology based on a patented invention developed by Bonner’s engineers. Bonner’s vice
president, who is aware of the upcoming product offering, bought 100,000 shares of Bonner
stock prior to the announcement. You found out about the vice president’s stock purchase
on the day of the announcement.One week after the announcement, Bonner received a
letter from a German farm equipment corporation, accusing Bonner of patent infringement

2. based on the new tractor’s technology.Bonner’s board of directors asked you to assess the
vice president’s liability for the stock purchase and the company’s options for resolving the
German corporation’s patent infringement claim.Prepare an infographic for the board (e.g.,
Piktochart®, Publisher, Glogster®, Microsoft® PowerPoint®, etc.) in which you discuss the
following:Compare the resolution of the patent dispute in a U.S. court with the resolution of
the dispute using the World Intellectual Property Organization’s (WIPO) dispute resolution
program. Search the internet to review WIPO’s dispute resolution program. (Information
about WIPO’s dispute resolution program may be located on their website by searching the
Internet for WIPO).Assess the liability of Bonner’s vice president for purchasing the
corporation’s stock prior to the announcement of the new tractor.Assess whether Bonner
has any legal or ethical duties to disclose the stock purchase, and if so, to whom?Discuss risk
management procedures Bonner can adopt to avoid or reduce situations like these from
happening in the future.Create a 350- to 525-word letter in response to the German farm
equipment company in which you:Explain why Bonner is the owner of the inventionDiscuss
the intellectual property rights owned by Bonner in the inventionSuggest a method of
dispute resolution (e.g., arbitration, mediation, litigation, WIPO dispute resolution), why
that method would be desirable for resolving the dispute, and how and where the dispute
resolution should be held (United States, foreign country, online, etc.).Cite a minimum of
two references.ORDER NOW FOR CUSTOMIZED, PLAGIARISM-FREE PAPERS