1. social media strategy
As part of the sales pitch you’ll be recommending a social media strategy for your brand.
Your strategy should be clear and comprehensive, after reading it we should understand
exactly what you’re recommending the brand does and how. It’s not enough to say we’re
going to use “Facebook, Twitter and Instagram” we want to know how. Are you going to use
stories, posts or both? Have a Facebook Group or just a page? What type of content will you
be publishing on these channels? In your strategy you should have sections covering the
following: Introduction A brief overview of the social media strategy that identifies how it
will fit in the overall campaign and three goals you’ve identified for the efforts. Platforms
Identify three social networks you plan on using for your campaign and describe why these
are the right channels. Execution Describe what specifically you’ll be doing on each platform
and how. Will you be using Instagram posts or stories? What hash tags will you use? What
type of content will you be creating? Is it informative? Funny? Topical? Describe how this
would add value to your target audience. Why do they want to see this content in their
social feeds? Why do they want to follow you? Create one piece of sample content for each
social network. This can be described if it’s visual in nature, i.e. describe an idea for
YouTube video. Measurement Identify how you’ll measure and gauge success of the efforts.
Expectations Must be at least 500 words Must be client ready, nicely formatted and formal
in language There should be enough information and detail that the brand would
understand exactly what you’re planning to do, what type of content you’re suggesting be
created and published and where it would be distributed and/or published#social #media
#strategy
