1. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Sources: PRIME LINGO - Boston, MA 2015; MBTA Ridership and Service Statistics (2014 Edition)
Constant Presence
Engage hard-to-reach
audiences during dwell time.
Packages
Reaching
This Audience:
• Station Domination
• Train Entrances
• Front Entrances
• Digital Screens
Dominance
Own the arrival experience
among commuters to South
Station.
Timeliness
Impact the daily decisions of
commuters when they arrive at
the station.
High Frequency
Repeated consumer exposure
to advertiser’s selling
message.
Engage hard to reach audiences during dwell time.
Own the arrival experience of commuters!
Typical South Shore Weekday
Boston-Bound Boardings:
• Weymouth: 1,312
• Kingston: 683
• Halifax: 464
• Hanson: 473
• Whitman: 563
• Abington: 625
• Plymouth: 30
• Bridgewater: 1,036
• Holbrook/Randolph: 584
• Middleborough/Lakeville: 886
South Station Reaches South Shore Commuters
South Station is the destination of commuter rail
riders to the Boston area from the suburbs of
southeastern and central Massachusetts, including
the densely populated neighborhoods and towns
of South Shore Massachusetts. A typical person
that rides the commuter rail to South Station
is affluent, college educated, and works in an
influential position.
Contact your Clear Channel representative about
current availability. We can put your message in
front of South Station commuters today!
South Station & South Shore
• 11,032: Total Boston-bound Weekday
Boardings from the South Shore.
(55,160 Weekly).
CLICK FOR
SIZZLE REEL
• Hingham: 755
• Quincy: 87
• Scituate: 946
• Brockton: 2,125
• Braintree: 72
• Cohasset: 391

2. For more information contact your sales representative
or visit ClearChannelOutdoor.com. Sources: PRIME LINGO - Boston, MA 2015; MBTA Ridership and Service Statistics (2014 Edition)
Constant Presence
Engage hard-to-reach
audiences during dwell time.
Packages
Reaching This
Audience:
• Station Domination
• Train Entrances
• Front Entrances
• Digital Screens
Dominance
Own the arrival experience
among commuters to South
Station.
Timeliness
Impact the daily decisions of
commuters when they arrive at
the station.
High Frequency
Repeated consumer exposure
to advertiser’s selling
message.
Engage hard to reach audiences during dwell time.
Own the arrival experience of commuters!
Typical Metrowest Weekday
Boston-Bound Boardings:
• Westborough: 759
• Southborough: 1,051
• Ashland: 691
• Framingham: 1,299
• West Natick: 1,121
• Natick: 1,077
• Wellesley: 1,924
• Auburndale: 325
• W. Newton: 284
• Newtonville: 293
South Station Reaches Metrowest Commuters
South Station is the destination of commuter rail riders
to the Boston area from the suburbs of southeastern
and central Massachusetts, including the affluent
neighborhoods and towns of Metrowest Massachusetts.
A typical person that rides the commuter rail to South
Station is affluent, college educated, and works in an
influential position.
Contact your Clear Channel representative about
current availability. We can put your message in front
of South Station commuters today!
MAIN IMAGE
GOES HERE
South Station & Metrowest
• 8,824: Total Boston-bound Weekday
Boardings from Metrowest.
(44,120 Weekly).
CLICK FOR
SIZZLE REEL

3. V. 12.16.13
For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Air Conditioning
Consumers
Boston DMA
Demographic Profile
47 Average age
31% Have HHI $100K+
69% Have college education
Media Exposure
27% Drive 200+ Miles per week
36 Min avg daily commute (RT)
97% Drove to work alone
63% Own/use DVR
51% Read any daily newspaper;
49% don’t read any daily
newspaper
2015 HVAC (Air Conditioning) Market
• Demand for air conditioning services is projected to heat up over the
next 5 years (as will heating and ventilation services) as construction
activity speeds up. Pent-up demand across the construction sectors is
forecast to boost demand for new HVAC installations.
• Improving discretionary income will allow consumers to spend more
on heating, ventilation and air conditioning systems.
• There is also a growing trend for energy efficient systems that lower
operating costs for businesses and households. This will drive
demand for replacing existing units with new systems that will save
money.
Billboards Reach Air Conditioning Consumers
Of Adults 18+ from Boston with any heating or air conditioning home
improvement done in the past 12 months:
• 85% travel on roadways with a Bulletin (Clear Channel Outdoor).
• 76% travel on roadways with a Digital Bulletin (Clear Channel
Outdoor).
• 63% travel on roadways with a Poster (Clear Channel Outdoor).
Pent-up demand for housing construction & desire for
energy efficiency will lead to higher HVAC industry
revenue, especially for air conditioning in the summer.
Sources: Scarborough Prime Lingo 2015 Boston DMA (Target: “Adults 18+ with any heating or air condition-
ing home improvement done in the past 12 months”), “Heating & Air Conditioning Contractors in the US:
Market Research Report”, IBISWorld
HVAC (Air Conditioner) Category
MAIN IMAGE GOES HERE

4. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
V. 12.16.13
Hot Avail: Boston I-93/Leverett
Impactful I-93/Leverett Digital Bulletin in Boston
This 14’ X 48’ digital bulletin, with two high profile reads, is located on
the heavily traveled I-93 & Leverett Connector. It is visible to all traffic
heading south on I-93 from I-95, Rt. 128, I-495, the affluent northern
communities, and from Maine and New Hampshire.
This display also reaches travelers on the Leverett Connector,
which becomes Storrow Drive and leads into Boston’s affluent
neighborhoods of Back Bay and Fenway.
This digital display is located nearby Faneuil Hall, The Boston
Convention & Exhibition Center, TD Garden (home of the Celtics and
Bruins), Fenway Park (home of the Red Sox), The North End, Freedom
Trail and many other attractions.
Please contact your Clear Channel representative for more details.
Location #011509
I-93 2000 ft s/o Leverett Connector
WS - N/F
Somerville, MA
Digital Bulletin
Size: 14’ H x 48’ W
A18+ Spot Impressions
350,614 (weekly)
Additional Notes
No Alcohol or Political.
Located on heavily traveled I-93 & Leverett Connector
in Boston, this prime location offers coverage in a high
demand area into Boston.
CLICK ICON
FOR RIDE VIDEO
CLICK ICON
FOR RIDE VIDEO

5. V. 12.16.13
For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Back-to-School
Consumers
Boston DMA
Demographic Profile
41 Average age
43% Have HHI $100K+
65% Have college education
Media Exposure
34% Drive 200+ Miles per week
42 Min avg daily commute (RT)
90% Drove to work alone
56% Own/use DVR
32% Read any daily newspaper;
68% don’t read any daily
newspaper
2015 Back-to-School Market
• $72.5 Billion was spent on back-to-school and back-to-college
purchases last year.
• A family with school-aged children (6-17) will spend an average $634
on apparel, shoes, supplies and electronics.
• College students and their families will spend an average of $836 on
apparel, electronics, dorm funishings and more.
• Over a third of shoppers began buying supplies two months before
the start of school.
• 29% of households with school-aged children (6-17) plan to spend
more than last year for back to school; 30% with college aged kids
plan to spend more.
Billboards Reach Back-to-School Consumers
Of Adults 18+ from Boston with a school-aged children (6-17) in the
household:
• 80% travel on roadways with a Bulletin (Clear Channel Outdoor).
• 71% travel on roadways with a Digital Bulletin (Clear Channel
Outdoor).
• 40% travel on roadways with a Poster (Clear Channel Outdoor).
An early start to the season and a positive consumer
outlook could increase sales for back-to-school retailers.
Sources: Scarborough Prime Lingo 2015 Boston DMA (Target: “Adults 18+ with a child A6-17 in the house-
hold”), National Retail Federation, shop.org, Pew Research Center.
Back to School Category
MAIN IMAGE GOES HERE

6. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Flexible
Engage and develop a dia-
logue with consumers through
unlimited creative executions
using a variety of Digital Out of
Home displays.
Time-Sensitive
Digital enables instantaneous
creative updates and the
ability to respond in real-time
to current events and market
conditions.
Targeted
Impact specific geographic and
demographic audiences close
to the point of sale.
Efficient
Optimize ad spend and work
synergistically with other
media to enhance ROI.
V. 12.16.13
Live updating for maximum customer engagement!
Digital Weather Sponsorship
Boston DMA
Clear Channel Outdoor is offering you the opportunity to grab
people’s attention with a digital weather sponsorship! Create
goodwill in the community by delivering your company’s name
& brand, along with time-sensitive information, to people as
they go about their days. Reach these consumers while they
are busy in the marketplace and making buying decisions.
Digital outdoor reaches these consumers at the point of
decision with the most persuasive message for the moment,
driving sales traffic.
Please contact your Clear Channel sales representative today!
MAIN IMAGE
GOES HERE
Create Buzz with Live-Updating
Weather Forecasts!
High-Profile
Displays:
• I-93
• I-95
• I-495
• Rt. 114
• Rt. 1
• McLellan Hwy/ Rt/ 1A
• Rt. 9
• I-290
• Rt. 146
Just Add
Logo!
We’ll Deliver an Average of
500,000
IMPRESSIONS
WEEKLY
(or more!)
1 Sponsorship Available
• 100% space available
• CCO selects locations weekly
• Average of 3-5 digital
locations per week

7. V. 12.16.13
For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Lawn Care
Consumers
Boston DMA
Demographic Profile
46 Average age
52% Female (48% Male)
48% Have HHI $100K+
77% Have college education
Media Exposure
43% Drive 200+ Miles per week
46 Min avg daily commute (RT)
97% Drove to work alone
58% Own/use DVR
45% Read any daily newspaper;
55% don’t read any daily
newspaper
2015 Lawn Care Market
• The lawn care industry achieved $73 Billion in revenues in 2014,
which was the first year that revenues were above the previous high
of $69.5B in 2007, just before the 2008 recession.
• More landscape contractors grew sales and expect them to grow even
more in 2015.
• The favorable outlook is partly due to rising consumer disposable
incomes, an improving housing market and an aging population
trending more towards home service outsourcing.
• 61% of landscape contractors said they are facing more competitors
today than they did before the 2008 housing crisis. 38% said they are
facing at least 5 more competitors.
• $1,039: Avg. amount that landscape consumers spent in the past
12 months.
Billboards Reach Lawn Care Consumers
Of Adults 18+ who had landscaping work at their home in the past 12
months:
• 86% travel on roadways with a Bulletin (Clear Channel Outdoor).
• 76% travel on roadways with a Digital Bulletin (Clear Channel
Outdoor).
• 43% travel on roadways with a Poster (Clear Channel Outdoor).
The lawn care industry is expected to grow 3% per year for
the next 5 years, but it will remain very competitive.
Sources: Scarborough Prime Lingo 2015 Boston DMA (Target: A18+ who had landscaping work at their
home in the past 12 months”), “The year the world was right again”, GreenIndustryPros.com.
Lawn Care Category
MAIN IMAGE GOES HERE

8. Source: http://www.tdgarden.com/the-garden/
TD Garden
Integrate your message with an exciting consumer
experience at TD Garden, home to the Boston Bruins &
Boston Celtics.
Desirable Destination
TD Garden has been home to the Bruins & Celtics since 1995. The Bruins have been a perennial
contender, appearing in 2 of the past 4 Stanley Cup Finals, with one Stanley Cup championship.
Meanwhile, the Celtics have the most championships in NBA history, with 17.
• Close proximity to Faneuil Hall Marketplace, North
End restaurants, and many historical attractions.
• Host to numerous sell-out concerts, including Katy
Perry, Lady Gaga, Justin Timberlake, and Cher.
• High-demand luxury seating and great sight lines
make this a highly desirable destination for fans of
all ages.
• Home to approximately 200 public events
annually, the TD Garden hosts well over 3.5 million
people each year!
• Capacity: 19,580
• 41 Home
Games
• 42 Home
Games
6568
6564
6617
6618
6624
6625 6650
6630
6635
6528 6529 6538
6589
6588 6585
6586
TD
GARDEN
Bulletins Posters

9. For more information contact your sales representative
or visit ClearChannelOutdoor.com. Sources: National Retail Federation (2013 survey); cnbc.com
Flexible
Engage and develop a dia-
logue with consumers through
unlimited creative executions
using a variety of Digital Out of
Home displays.
Time-Sensitive
Digital enables instantaneous
creative updates and the
ability to respond in real-time
to current events and market
conditions.
Targeted
Impact specific geographic and
demographic audiences close
to the point of sale.
Efficient
Optimize ad spend and work
synergistically with other
media to enhance ROI.
V. 12.16.13
Capture the St. Patrick’s Day shopper while they are in
brand decision mode.
Go Digital For St. Patrick’s Day
St. Patrick’s Day Spending
Forecast
• 133 million Americans plan to
celebrate St. Patrick’s Day (56% of
Americans).
• $4.7 billion: How much Americans
will spend on St. Patrick’s Day.
• $35.27: Average spent by
consumers on clothing, food, and
decorations (men: $42.12; women:
$28.79).
• $245 million was spent buying
beer during the holiday.
• 33% will make a special dinner.
• 27.4% will attend a party at a bar or
restaurant.
Boston DMA
32 Digital Displays
St. Patrick’s Day is a popular holiday that creates tons of
consumer spending. Take advantage of this spike in potential
sales by reaching consumers while they are busy in the
marketplace and making buying decisions. Digital outdoor
reaches these consumers at the point of decision with the most
persuasive message for the moment, driving sales traffic.
Contact your Clear Channel Outdoor representative about
current availability. We can put your message in front of
shoppers today!

10. Source: Jones Lang Lasalle “Our Perspective on High Street Retail in Major U.S. Cities”; United States Commerce; Massachusetts Office
of Travel & Tourism “2013 Annual Report”; Leadership Through Innovation: The History of Boston’s Economy (Boston Redevelopment
Authority).
Boston Retail
Impact the Boston shopper while they are in brand
decision mode.
Boston Retail Statistics
Boston has a wide range of shopping options. There’s the big leagues of shopping, like Newbury
Street, and then more affordable places like the Wrentham Outlets. No matter which shopper
you’re looking to reach, we can help you put your message in front of them today!
• Boston Retail Sales (2012): $6.4 Billion.
• U.S. Retail Sales (2012): $4.9 Trillion.
• Total U.S. Retail Sales per minute: $9.3 million.
• Average Bostonian HHI: $88,708.
• 22.8 Million Boston visitors in 2012, including 2.1
Million international visitors.
• Visitors spent $17.7 Billion in Massachusetts and
$7.4 Billion in Boston alone.
Major Retail Locations
• Newbury Street
• Boylston Street
• CambridgeSide Galleria
• Northshore Mall
• Copley Place
• Faneuil Hall
• Prudential Center
• Burlington Mall
• Natick Mall
• Square One Mall
• Assembly Row
• Solomon Pond Mall
• South Shore Plaza
• Wrentham Village Premium Outlets
• and many more!

11. Boston Retail
CCO Locations Targeting Retail
• The Greater Boston area offers a
number of top regional malls and
outlet centers in the Northeast, such
as the Wrentham Village Premium
Outlets & Legacy Place.
008802 - Rt. 114 (Danvers)
012336 - Cambridge St (Cambridge)
010050 - Rt. 1 (Saugus)
050261 - Rt. 9 (Westborough)
009015 - I-95 (Peabody)
030162 - Rt. 1 (Walpole)
• Reach visitors of popular urban
malls at the neighborhood level,
including Copley Place and the
Prudential Center.
006406 - Mass Av (Boston) 006461 - Columbus Av (Boston)
012040 - Mass Av (Cambridge)
• Reach the high-fashion and premium
retail high streets of Newbury Street
and Boylston Street in the Back Bay.
• Reach traffic heading towards
popular shopping destinations
of the North Shore, including the
Northshore Mall.
• Route 9 is a major roadway
supporting many affluent
communities, shopping malls and
other retail shops.
• Reach major shopping and retail
destinations, including the Northshore
Mall, Liberty Tree Mall, and other Rt. 1
retailers.
• Reach shoppers as they travel
along Rt. 1 to the Square One Mall
in Saugus.
• Reach the CambridgeSide Galleria,
which offers 120 of Boston’s favorite
stores, specialty boutiques and
restaurants.
• Reach the future leaders of America
in the collegiate atmosphere of
Harvard Square!

12. Source: Massachusetts Office of Travel & Tourism “2013 Annual Report”; “The Top 25 Most Visited Tourist Destinations,” Forbes, 2008 ;
“Boston-Logan International Airport Monthly Airport Traffic Summary - December 2013” Massport.
Boston Tourism
Impact the decisions of visitors & tourists when they arrive
in Boston.
Boston Tourism Statistics
With Boston’s rich history, beautiful coast line, and endless things to do, the city sees a large
number of visitors each year. Put your message in front of them!
• In 2012, Tourists spent $17.7 Billion in
Massachusetts (+5% from 2011) and $7.4 Billion in
Boston alone.
• 22.8 Million Visitors in 2012, including 2.1 Million
international visitors.
• Jobs supported: 126,500
• Travel by personal car is the dominant mode of
transportation (69.4%).
• In 2013, visitors from New England and mid-Atlantic
states (NY, NJ, and PA) accounted for 76.5% of all
domestic person trips to the states.
• In 2013, Logan Airport reported 30.2 Million airport
passengers (+3.4% from 2012).
• Faneuil Hall, with 20 Million annual visitors, is the
4th most visited destination in the nation - more
than Disney World!
Other Top Attractions
• Boston Theater District
• Copley Square
• Cheers Bar
• Fenway Park
• Freedom Trail
• Kenmore Square
• Museum of Fine Arts
• Museum of Science
• New England Aquarium
• North End
• Old North Church
• Paul Revere House
• Plymouth Rock
• Symphony Hall
• TD Garden
• and many more!

13. Boston Tourism
CCO Locations Targeting Tourists & Visitors
• Major hub for Amtrak & Acela’s
Northeast Corridor service and the
final destination for its Boston
passengers.
006615 - Canal St (Boston)
018032 - Brookline Av (Boston)
006740 - McClellan Hwy (E. Boston)
006618 - Cross St (Boston)
006635 - Atlantic Av (Boston)
South Station
• Provides a mass transit connection
to Logan Airport, the largest
transportation hub in the northeast.
Airport Station
006461 - Columbus Av (Boston)
006962 - McClellan Hwy (E. Boston)
• Reach tourists in the Back Bay as
they walk & shop around Newbury &
Boylston Street, Copley Square and
the Prudential Center.
• Reach TD Garden traffic as they
walk along the Freedom Trail to key
tourist destinations around the city.
• Reach travelers as they arrive in
Downtown Boston from Logan
Airport, ready to spend!
• Located steps from downtown hotels,
reach visitors on their way to TD
Garden, Faneuil Hall, New England
Aquarium and The North End.
• Reach visitors as they travel from
Downtown Boston & Logan Airport
to tourist destinations like Salem,
Gloucester and Maine.
• Reach pedestrians and traffic
coming to and from Fenway Park,
home to the Boston Red Sox!
• Reach visitors as they travel from
Downtown Boston & Logan Airport
to tourist destinations like Salem,
Gloucester and Maine.

14. Driving Brand Decisions
At Retailers
For retail products, partnering with
a retailer on creative can drive
purchase decisions by targeting
shoppers that are near those retail
stores!
These campaigns also demonstrate
to retail chains that brands are
investing in retail sales of their
products, which may help them earn
more shelf space!
For retail chains, these partnerships
can generate additional sales and
can help cover ad costs.