WordCamp Jakarta 2017 Session How to build an online shop using WooCommerce for Indonesian Market by Agus muhammad #wcjkt

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How to build an online shop
using WooCommerce for
Indonesian market
WordCamp Jakarta 2017
4 November 2017

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Agus Muhammad
Agus is a WordPress enthusiast since 2007. WordPress is
always his first choice when building a website. Agus is also
an earth scientist, teacher, blogger, and internet marketer.

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Source: https://trends.builtwith.com/shop

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How To Build?

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Domain, Hosting,
& WordPress
WordPress
Theme
WooCommerce
Plugin
+ +

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Hosting & WordPress Requirements
• Fast hosting server & great support
• 1GB Memory (RAM) or greater
• SSD Disk is highly recommended
• PHP version 7 or greater
• MySQL version 5.6 or MariaDB version 10.0 or greater
• WordPress memory limit of 128 MB or greater
• HTTPS support

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WordPress.org
https://wordpress.org/
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Many hosting offer “one click install” option
to install WordPress in minutes...

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WordPress.com
https://wordpress.com/pricing/
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The Business plan upgrade allows you to install
third party themes and most third party plugins
including WooCommerce.

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Domain, Hosting,
& WordPress
WordPress
Theme
WooCommerce
Plugin
+ +

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Storefront Theme
https://woocommerce.com/storefront/
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497 WP Themes
with WooCommerce support, free and 100% GPL
https://wordpress.org/themes/search/woocommerce/
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Genesis Framework
plus Genesis Connect for WooCommerce plugin
https://www.studiopress.com/features/
https://wordpress.org/plugins/genesis-connect-woocommerce/
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WooCommerce Themes Criteria
Fast Loading
Responsive Design Ready
Mobile First *

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Domain, Hosting,
& WordPress
WordPress
Theme
WooCommerce
Plugin
+ +

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WooCommerce Plugin
Download and Install WooCommerce plugin
https://wordpress.org/plugins/woocommerce/
https://woocommerce.com/
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Setup Wizard (1)
Run the Setup Wizard to finish installation
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Setup Wizard (2)
Run the Setup Wizard to finish installation
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Setup Wizard (3)
Run the Setup Wizard to finish installation
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Setup Wizard (4)
Run the Setup Wizard to finish installation
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Setup Wizard (5)
Run the Setup Wizard to finish installation
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Setup Wizard (6)
Run the Setup Wizard to finish installation
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Required Pages
WooCommerce needs 4 important pages to work. These pages should be created automatically on Setup Wizard.

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Products Shipping Payments Tips/Tricks/Hacks

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WC Product Types
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• Simple Product
• Variable Product (with variation)
• Grouped Product
• External / Affiliate Product
*) you can create your own product type

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Simple Product
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It covers the vast majority of any products you may sell.
Put product title, image, price & short desc. Done!
For example: book

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Variable Product
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Product with variation, for example:
- Color
- Size
Each variation may have a different SKU, price, stock
option, etc.
For example: fashion products

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Grouped Product
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A collection of products that can be purchased
individually and only consist of simple products.

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External / Affiliate
Product
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Product that you list and describe on your shop
but is sold elsewhere

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Virtual Product
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Product that doesn’t require shipping. For example,
a service. Enabling this, disables all shipping related
fields such as shipping dimensions.
A virtual product will also not trigger the shipping
calculator in cart and checkout.
Downloadable Product
Behaves like a virtual product meaning all shipping
options are disabled. Furthermore it activates
additional fields where you can provide a
downloadable file. Perfect for Digital Product!
https://docs.woocommerce.com/document/managing-products/

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Products Shipping Payments Tips/Tricks/Hacks

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Epeken Shipping
http://www.epeken.com/
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AgenWebsite
https://www.agenwebsite.com/
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OngkosKirim
https://pluginongkoskirim.com/
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WC IndoOngkir
http://www.wpbisnis.com/item/woocommerce-
indo-ongkir-wordpress-plugin/
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Products Shipping Payments Tips/Tricks/Hacks

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WooCommerce Order Status
• Pending payment – Order received (unpaid)
• Failed – Payment failed or was declined (unpaid). Note that this status may not show immediately
and instead show as Pending until verified (i.e., PayPal)
• Processing – Payment received and stock has been reduced – the order is awaiting fulfillment. All
product orders require processing, except those that are downloadable
• Completed – Order fulfilled and complete – requires no further action
• On-Hold – Awaiting payment – stock is reduced, but you need to confirm payment
• Cancelled – Cancelled by an admin or the customer – no further action required (Cancelled orders
do not reduce stock by default)
• Refunded – Refunded by an admin – no further action required
https://docs.woocommerce.com/document/managing-orders/

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Bank Transfer +
Manual Confirmation
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For manual payment confirmation, you can ask your
customer to confirm their payment using:
- Payment confirmation form
- Chat to Whatsapp
- etc

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Bank Transfer +
Automatic Confirmation
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You will need official Bank API or you can use third
party service that provide ecommerce integration for
your bank transaction.
For example: Moota https://moota.co/

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Paypal?
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Unfortunately, it is still not available for Rupiah, our
Indonesian currency... L
If you want to accept Paypal payment, then you
should convert your product price to $ first.
Please consider Paypal exchange rates and Paypal
transaction charge if you want to use it.
For example: http://www.epeken.com/shop/epeken-
paypal-visa-mastercard/

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Indonesian Payment Gateways
iPaymu
https://ipaymu.com/download/
Doku
http://doku.com/id/bisnis/faq
Midtrans
https://docs.midtrans.com/id/snap/integration_woocommerce.html
etc...

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Products Shipping Payments Tips/Tricks/Hacks

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WooCommerce
Bahasa Indonesia
Use Loco Translate plugin to translate
WooCommerce to Indonesian language.
https://wordpress.org/plugins/loco-translate/
If you don’t want to translate from fresh start,
you can download/export translation file .po &
.mo from WooCommerce Indonesia translation
page and use it on Loco Translate.
https://translate.wordpress.org/locale/id/default
/wp-plugins/woocommerce
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SMS Notifikasi
SMS-Notifikasi (Indonesia)
http://sms-notifikasi.com/
Twilio / Nexmo / Clickatell
https://wordpress.org/plugins/sms-notification-
for-woocommerce/
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Facebook Ads
Facebook has official WooCommerce extension to
connect your Facebook Ads with WooCommerce.
Download here,
https://woocommerce.com/products/facebook/
Documentation,
https://www.facebook.com/business/help/90069929
3402826
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Single Cart&Checkout
Normally, the checkout flow is
Single Page – Cart – Checkout – Thank You Page
You can combine cart & checkout in one page,
and now the flow will be very simple,
Single Page – Cart&Checkout – Thank You Page
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Make it BIG and do A/B Testing for button color!
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“AddToCart” Button

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If you don’t want to use Cart functionality, you can
replace AddToCart button with Whatsapp button. J
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Order Via Whatsapp

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It is all about CONVERSION

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AMP WooCommerce?
AMP (Accelerated Mobile Project) is possible for
single product, but not for cart/checkout page.
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Marketplace?
Dokan
https://wedevs.com/dokan/
WCVendors
https://www.wcvendors.com/
WooCommerce Product Vendors
https://woocommerce.com/products/product-vendors/
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Q & A

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Thanks
agus@agusmu.com
https://www.facebook.com/groups/woocommerce.indonesia/