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Introduction to Wordpress

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Learn simple, proven and exciting ways to build a successful business using online marketing strategies. Internet marketing can include your website, search engine optimization, pay per click advertising, local search services, online reviews and social media.

Mikki Barker, owner of Web Concepts, will lead this exciting and informative session. She will base her presentation on a WordPress site that is online and you will be able to log into and work along with her if they want. Bring your laptop if you want to work along with Mikki.

Published in: Business
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Introduction to Wordpress

  1. 1. Introduction to Wordpress Presented Mikki Barker
  2. 2. Understanding Wordpress 2 WP is a blank slate for your creativity ● The power of “Open Source.” ● Content Management System CMS ● Dynamic content
  3. 3. Why Wordpress? WordPress powers 22.5% of all websites on the internet. 3 ● WordPress is open source so it’s FREE ● Easy to Use and Learn ● Extendable by Using Themes and Plugins ● Search Engine Friendly ● Safe and Secure ● A large WordPress community
  4. 4. WordPress.com or WordPress.org? 4 Wordpress.org ● Free Wordpress download ● Free theme and plugin library ● WordPress.org support forums for assistance Wordpress.com ● Free Wordpress hosting with limitations ○ It’s free for up to 3GB of space. After that you pay for space ($19.95 per year for 5GB) or ($289.97 per year for 100GB). No plugins allowed, no custom themes allowed. More Detail: More Pros & Cons
  5. 5. Installation... Five-Minute Install ● Many hosting companies will install for you ● You’ll only do this once, don’t sweat it If you don’t have ftp access to your site consider having a professional install it or you. 5
  6. 6. Exploring the WordPress Dashboard 6 Behind the scene details are managed here
  7. 7. What to do first? 7 Visit WP Settings Wordpress Settings USER: admin PW: abby2050
  8. 8. Settings 8
  9. 9. Settings 9
  10. 10. Settings 10
  11. 11. Settings 11
  12. 12. What is a Theme? Thousands of available themes, FREE and PAID 12 1. A WordPress Theme is a collection of files that work together with Wordpress to produce a user friendly interface with an underlying unifying design for a blog or web site. 2. A Theme modifies the way the site is displayed, without modifying the underlying software (Wordpress). FREE Themes
  13. 13. Themes 13
  14. 14. Choosing a Theme FREE vs. PAID 14 1. Strive for Simplicity 2. Responsive is Not Optional Anymore 3. What is the website purpose? 4. Always examine the Live Preview closely 5. Read all Reviews!!! 6. Make sure there is Good Documentation, Technical Support & User Forum. 7. Look for supporting XML files 8. Do you need a “Page Builder”? 9. Does it have shortcodes? FREE Themes
  15. 15. Installing Your Theme 15
  16. 16. Installing Your Theme 16
  17. 17. Installing Your Theme 17
  18. 18. Pages vs. Posts 18 A page is stand alone content A post is time driven content and is dynamically created using plugins throughout your site. EXAMPLE
  19. 19. A Look at Posts 19
  20. 20. Posts 20
  21. 21. How to add your posts to your site Widgets in the sidebar: Drag n drop the action you want on your sidebar. 21
  22. 22. How to add your posts to your site The Results... 22
  23. 23. How to add your posts to your site Page template: Select the blog template 23
  24. 24. How to add your posts to your site The Results... 24
  25. 25. A Look at Pages 25
  26. 26. Pages 26
  27. 27. Pages 27
  28. 28. Pages 28
  29. 29. Pages 29
  30. 30. Pages 30
  31. 31. Creating Menus 31
  32. 32. Creating a User-Friendly the Menu 32 The position of the menu ● a horizontal menu ● a vertical menu on the left ● a vertical menu on the right. ● Limit the number of items ● Mind the wording ● Classify your items ● Be consistent
  33. 33. Creating the Menu 33
  34. 34. Using Plugins 34
  35. 35. What are Plugins? 35 Free Plugins WordPress plugins are bits of software that can be uploaded to extend and expand the functionality of your WordPress site. Choosing Plugins… Try multiple search terms to narrow down your best choice. If you aren't getting the returned results you expect, Google it ● How many positive reviews does it have? ● How many times has it been installed?
  36. 36. What are Plugins? 36 Free Plugins Using a Plugin… ● How many positive reviews does it have? ● How many times has it been installed?
  37. 37. What are Plugins? 37 Free Plugins Using a Plugin…
  38. 38. What are Plugins? 38 Free Plugins Using a Plugin… ● How many positive reviews does it have? ● How many times has it been installed?
  39. 39. 39 My Favorite Plugins ● SEO Presser - A SEO checklist to insure every page is optimized ● Super Cache - Optimizes your pages automatically for fast page load ● The Events Calendar - A carefully crafted plugin that lets you easily share your events. ● WordPress Carousel Free - Turns the built in Wordpress gallery into a slider ● WooCommerce - An ecommerce toolkit that helps you sell anything online ● WordFence - A easy to use security plugin ● Recent Post Widget Thumbnail - widget with thumbnails, post excerpt, post date. ● Simple Lightbox - The highly customizable lightbox for WordPress ● Contact-form-7 - Probably the easiest and best way to include a form on your site ● WP-DB-Backup - Site back-up tool - A must!
  40. 40. 40 ● Theme Options Customizing your theme
  41. 41. 41 ● Switch to a Default WordPress Theme ○ Sometimes your WordPress theme can cause issues on your site. ● Deactivate plugins one at a time ○ Often errors are caused by a plugins conflicting with each other Troubleshooting
  42. 42. Thank You Q&A 42 Mikki Barker - Web & Graphics Designer www.MikkiBarker.com

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