Digital platforms are transforming independent
work, building on the ubiquity of mobile devices,
enormous pools of workers and customers they
can reach, and the ability to harness rich real-
information to make more efficient matches.
Today these online marketplaces are used by
of independent workers. But the rapid growth of
the largest platforms suggests we have only just
begun to see their impact.
• The rise of digital platform which are friendly
user for individual.
• The rise of robots/machines replace human
• Corporate business is going down.
• The rise of young people who want build their
• The rise of experts from corporate who will
escape from their corporate life.
• The rise of digital nomad community.
Most independent workers
have actively chosen their
working style and report high
levels of satisfaction with it.
Society & Context Ideas New Technology
Applied to old
Old uses change
(McQuail’s, 2000, h:108) : A model of technology and cultural change
Media & Audience
Brand Media Audience
Technology dan platform yang
dihasilkan memampukan audience
menjadi media dan bahkan menjadi
brand dengan mudah dan murah
Escalate to digitalSkill & expertise
ng online &