The document discusses five principles of design for business publications: balance, proximity/unity, alignment, repetition/consistency, and contrast. It provides definitions and examples for each principle. The principles are meant to help create visually appealing and readable page designs through techniques such as balancing graphics and text, aligning related elements, using consistent styles, emphasizing important elements, and incorporating white space.

1. Design Principles 3.02 Understand business publications

2. Five Principles of Design Balance Proximity/unity Alignment Repetition/consistency Contrast White space 3.02 Understand business publications Slide

3. Balance 3.02 Understand business publications Slide Graphics don’t overpower text Page is not too heavy on one side or the other Example: http ://www.ithinktoo.com/Design1/balance/balance_example/balanceeg.html

4. Proximity/Unity Distance between elements on a page Used to demonstrate a relationship or a lack of relationship between elements Example: http://www.ithinktoo.com/Design1/Proximity/proximity_example/proximityeg.html 3.02 Understand business publications Slide

5. Alignment Justification of elements Related items should be justified the same to emphasize their relationship to each other. Example: http://www.ithinktoo.com/Design1/alignment/alignment_example/alignmenteg.html 3.02 Understand business publications Slide

6. Repetition/Consistency Consistent pattern of font and color schemes and graphic types Specific font, size, and style for headings, subheadings, and body text. Do not mix photographic images and cartoon images on the same page. Example: http://www.ithinktoo.com/Design1/repetition/repetition_example/repetitioneg.html Scheme - a planned combination of elements, such as a combination of font styles and sizes 3.02 Understand business publications Slide

7. Contrast Emphasizing the most important elements on a page with color and size Example: http://www.ithinktoo.com/Design1/contrast/contrast_example/contrasteg.html 3.02 Understand business publications Slide

8. White Space Blank or negative space on a page Used to focus the reader’s attention on important details Used to give the reader’s eyes a break Does not have to be white Example: http://www.ithinktoo.com/Design1/white_space/whitespace_example/whitespaceeg.html 3.02 Understand business publications Slide