The document discusses an assignment for a Principles of Marketing course. Students are asked to analyze the strengths, weaknesses, opportunities, and threats of a business they are familiar with, and suggest two strategic marketing recommendations based on their analysis and what they learned in the course. The assignment will be graded based on criteria such as the quality of the analysis, logic/organization, and writing skills.

1. G. Dixon
Professor Butler
Management Concepts
Week 10 Discussion
Organizational Structures
Watch the video “How to align the organizational structure with
the work processes,” found at
http://www.organizationdesign.net/how-to-align-the-
organizational-structure-with-the-work-processes-video-3-of-
5.html. Select an organization of your choice and examine the
structure. Then, briefly describe the type of structure the
organization has and explain how it is effective in
accomplishing the organization’s goals. Discuss the advantages
and disadvantages of the structure, and provide two
recommendations to address those disadvantages.
Points: 100 Assignment: Careers in Finance
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations

2. 60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Describe
two (2)
financial
career
options that
an individual
with a
finance
education
might pursue
and
examined
the value
that such a
position
adds to a
company.
Weight: 25%

3. Did not submit
or incompletely
described two
(2) financial
career options
that an
individual with
a finance
education
might pursue
and did not
submit or
incompletely
examined the
value that such
a position adds
to a company.
Insufficiently
described two
(2) financial
career options
that an
individual with
a finance
education
might pursue
and
insufficiently
examined the
value that such
a position adds
to a company.
Partially

4. described two
(2) financial
career options
that an
individual with
a finance
education
might pursue
and partially
examined the
value that
such a
position adds
to a company.
Satisfactorily
described two
(2) financial
career options
that an
individual with
a finance
education
might pursue
and
satisfactorily
examined the
value that
such a
position adds
to a company.
Thoroughly
described two
(2) financial
career options

5. that an
individual with
a finance
education
might pursue
and
thoroughly
examined the
value that
such a
position adds
to a company.
2. Explain
the essential
skills that
would make
a person
successful in
each of the
described
positions.
Weight: 25%
Did not submit
or incompletely
explained the
essential skills
that would
make a person
successful in
each of the
described
positions.
Insufficiently

6. explained the
essential skills
that would
make a person
successful in
each of the
described
positions.
Partially
explained the
essential skills
that would
make a
person
successful in
each of the
described
positions.
Satisfactorily
explained the
essential skills
that would
make a
person
successful in
each of the
described
positions.
Thoroughly
explained the
essential skills
that would
make a

7. person
successful in
each of the
described
positions.
3.
Recommend
one (1) of
the career
options.
Identify the
most
attractive
features of
the position.
Weight: 25%
Did not submit
or incompletely
recommended
one (1) of the
career options.
Did not submit
or incompletely
identified the
most attractive
features of the
position.
Insufficiently
recommended
one (1) of the
career options.
Insufficiently

8. identified the
most attractive
features of the
position.
Partially
recommended
one (1) of the
career
options.
Partially
identified the
most
attractive
features of the
position.
Satisfactorily
recommended
one (1) of the
career
options.
Satisfactorily
identified the
most
attractive
features of the
position.
Thoroughly
recommended
one (1) of the
career
options.
Thoroughly
identified the

9. most
attractive
features of the
position.
4. Clarity,
writing
mechanics,
and
formatting
requirements
Weight: 25%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
G Dixon
Principles of Finance
Professor Harding
Week 10
Careers in Finance

10. Finance is an exciting field in need of intelligent, skilled
people. The job opportunities range from corporate finance;
financial planning; investment banking; insurance; and real
estate from individuals, institutions, government, and
businesses. Finance managers acquire, spend, and manage
money and other financial assets.
Use the Internet and / or Strayer Resource Center to research
career options within the field of finance. Consider the Bureau
of Labor Statistics Website, and the Websites of finance
professional associations such as the Association for Financial
Professionals (AFP), Society of Financial Service Professionals
(SFSP), The National Association for Personal Financial
Advisors (NAPFA), and Financial Management Association
International (FMA).
Write a two to three (2-3) page paper in which you: (APA
format)
1 Describe two (2) financial career options that an individual
with a finance education might pursue and explain the value
that such a position adds to a company.
2 Explain the essential skills that would make a person
successful in each of the described positions.
3 Recommend one (1) of the career options. Identify the most
attractive features of the position.
4 Format your assignment according to the following formatting
requirements:
a Typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides.
b Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page is not included in the required page
length.
The specific course learning outcomes associated with this
assignment are:

11. · Describe the forms of business organizations and the role of
financial managers within an organization.
· Use technology and information resources to research issues in
finance.
Write clearly and concisely about finance using proper writing
mechanics.
G Dixon
Principles of Finance
Professor Harding
Week 10
Compare the results of the three (3) methods by quality of
information for decision making. Using what you have learned
about the three (3) methods, identify the best project by the
criteria of long term increase in value. (You do not need to do
further research.) Convey your understanding of the Time Value
of Money principles used or not used in the three (3) methods.
Review the video titled “NPV, IRR, MIRR for Mac and PC
Excel” (located at
https://www.youtube.com/watch?v=C7CryVgFbBc and
previously listed in Week 4) to help you understand the
foundational concepts:
Scenario Information:
Assume that two gas stations are for sale with the following
cash flows; CF1 is the Cash Flow in the first year, and CF2 is
the Cash Flow in the second year. This is the time line and data
used in calculating the Payback Period, Net Present Value, and
Internal Rate of Return. The calculations are done for you. Your
task is to select the best project and explain your decision. The
methods are presented and the decision each indicates is given
below.
Investment

12. Sales Price
CF1
CF2
Gas Station A
$50,000
$0
$100,000
Gas Station B
$50,000
$50,000
$25,000
Three (3) Capital Budgeting Methods are presented:
1 Payback Period: Gas Station A is paid back in 2 years; CF1 in
year 1, and CF2 in year 2. Gas Station B is paid back in one (1)
year. According to the payback period, when given the choice
between two mutually exclusive projects, the investment paid
back in the shortest time is selected.
2 Net Present Value: Consider the gas station example above
under the NPV method, and a discount rate of 10%:
NPVgas station A = $100,000/(1+.10)2 - $50,000 = $32,644
NPVgas station B = $50,000/(1+.10) + $25,000/(1+.10)2 -
$50,000 = $16,115
3 Internal Rate of Return: Assuming 10% is the cost of funds;
the IRR for Station A is 41.421%.; for Station B, 36.602.
Summary of the Three (3) Methods:
· Gas Station B should be selected, as the investment is returned
in 1 period rather than 2 periods required for Gas Station A.
· Under the NPV criteria, however, the decision favors gas
station A, as it has the higher net present value. NPV is a
measure of the value of the investment.
The IRR method favors Gas Station A. as it has a higher return,
exceeding the cost of funds (10%) by the highest return.

13. G. Dixon
Dr. Ananiewicz
Principles of Marketing
Week 10 Discussion
Marketing Strategy
Reflect upon the strengths, weaknesses, opportunities and
threats associated with a business that you are familiar with
(one you work at, one you completed your assignments on, or
one you have just acquired knowledge about). Suggest two (2)
strategic marketing recommendations for this business based
upon your reflection/analysis and the information that you have
gained throughout the course?
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language
and writing skills, using the following rubric.
Points: 250 Assignment 2: Situation Analysis
Criteria Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair

14. 70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Analyze the
customer base of the
company as
indicated in the
provided template.
Weight: 14%
Did not submit or
incompletely
analyzed the
customer base of
the company as
indicated in the
provided
template.
Insufficiently
analyzed the
customer base
of the company
as indicated in
the provided
template.

15. Partially
analyzed the
customer base
of the company
as indicated in
the provided
template.
Satisfactorily
analyzed the
customer base
of the
company as
indicated in
the provided
template.
Thoroughly
analyzed the
customer base
of the company
as indicated in
the provided
template.
2. Analyze the
company's current
situation as indicated
in the provided
template.
Weight: 14%
Did not submit or
incompletely
analyzed the
company's

16. current situation
as indicated in
the provided
template.
Insufficiently
analyzed the
company's
current situation
as indicated in
the provided
template.
Partially
analyzed the
company's
current
situation as
indicated in the
provided
template.
Satisfactorily
analyzed the
company's
current
situation as
indicated in
the provided
template.
Thoroughly
analyzed the
company's
current
situation as

17. indicated in the
provided
template.
3. Examine the
context of the
company as
indicated in the
provided template.
Weight: 14%
Did not submit or
incompletely
examined the
context of the
company as
indicated in the
provided
template.
Insufficiently
examined the
context of the
company as
indicated in the
provided
template.
Partially
examined the
context of the
company as
indicated in the
provided
template.

18. Satisfactorily
examined the
context of the
company as
indicated in
the provided
template.
Thoroughly
examined the
context of the
company as
indicated in the
provided
template.
4. Define the
collaborators of the
company as
indicated in the
provided template.
Weight: 14%
Did not submit or
incompletely
defined the
collaborators of
the company as
indicated in the
provided
template.
Insufficiently
defined the

19. collaborators of
the company as
indicated in the
provided
template.
Partially
defined the
collaborators of
the company
as indicated in
the provided
template.
Satisfactorily
defined the
collaborators
of the
company as
indicated in
the provided
template.
Thoroughly
defined the
collaborators of
the company
as indicated in
the provided
template.
5. Define the
competitors of the
company as
indicated in the
provided template.

20. Weight: 14%
Did not submit or
incompletely
defined the
competitors of the
company as
indicated in the
provided
template.
Insufficiently
defined the
competitors of
the company as
indicated in the
provided
template.
Partially
defined the
competitors of
the company
as indicated in
the provided
template.
Satisfactorily
defined the
competitors of
the company
as indicated in
the provided
template.

21. Thoroughly
defined the
competitors of
the company
as indicated in
the provided
template.
6. Suggest three (3)
recommendations on
the provided
template regarding
what the company
should become.
Weight: 14%
Did not submit or
incompletely
suggested three
(3) recommend-
ations on the
provided template
regarding what
the company
should become.
Insufficiently
suggested three
(3) recommend-
ations on the
provided
template
regarding what

22. the company
should become.
Partially
suggested
three (3)
recommend-
ations on the
provided
template
regarding what
the company
should
become.
Satisfactorily
suggested
three (3)
recommend-
ations on the
provided
template
regarding what
the company
should
become.
Thoroughly
suggested
three (3)
recommend-
ations on the
provided
template
regarding what
the company

23. should
become.
7. Clarity, writing
mechanics, and
formatting.
Weight: 16%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
Assignment 2
Situation Analysis
A company self-examination. What are we known for? Who do
we want to become?
In this assignment, you will create a Situation Analysis for one
(1) of the following companies / brands: Fiat Chrysler,

24. Amazon.com, or Google.
Each of these three (3) companies (Fiat Chrysler, Amazon.com,
and Google) has been through numerous changes in recent
years. For this assignment, select only one (1) company / brand.
Use the information listed, as well as your own knowledge and
research, to complete the provided situation analysis template.
Additional research should include the use of the company's
Website, the course textbook, and other online sources.
*Remember to only select one (1) brand from the options below
(click on Option A, Option B, or Option C to view each
available brand).
Option A
Fiat Chrysler
History
"The formal creation of Fiat Chrysler Automobiles and its debut
on the New York Stock Exchange is a historic moment. Today,
building on the foundations and aspirations of Fiat S.p.A. and
Chrysler Group LLC, we are beginning a completely new phase
that will see our Group play a major role in the future of the
global automotive industry."
- John Elkann, October 13, 2014
"FCA's listing today on Wall Street is the culmination of five-
and-a-half years of work to achieve an extraordinary union. It
marks the hard-won arrival at a destination. Yet, like so many
milestones, it represents not just an ending, but also a new
beginning - the beginning of our journey as one global
automaker, one FCA."
- Sergio Marchionne, October 13, 2014
With the formal creation of Fiat Chrysler Automobiles (FCA)
and its listing on the New York and Milan stock exchanges, a
new group is born.
FCA carries on the tradition of two historic automakers: Fiat
founded in 1899 and Chrysler founded in 1925

25. Option B
Amazon
History
Amazon.com, (NASDAQ: AMZN) is an American e-commerce
company based in Seattle, Washington. Founded in 1994 by Jeff
Bezos, and launched in 1995, Amazon.com began as an online
bookstore before diversifying its product lines by adding VHSs,
DVDs, music CDs, MP3s, computer software, video games,
electronics, apparel, furniture, food, toys, and more. Amazon
has since established separate websites in Canada, the United
Kingdom, Germany, Austria, France, China, and Japan.
Since starting out in his garage in Bellevue, Washington, Jeff
Bezos has gone on to form one of the greatest ecommerce sites
the internet has ever seen.
Option C
Google
History
Founders Larry Page and Sergey Brin met at Stanford
University in 1995. By 1996, they had built a search engine
(initially called BackRub) that used links to determine the
importance of individual Webpages.
Larry and Sergey named the search engine they built "Google,"
a play on the word "googol," the mathematical term for a 1
followed by 100 zeros. Google Inc. was born in 1998, when Sun
co-founder Andy Bechtolsheim wrote a check for $100,000 to
that entity-which until then didn't exist.
In 2000, we introduced AdWords, a self-service program for
creating online ad campaigns. Today our advertising solutions,
which include display, mobile and video ads as well as the
simple text ads we introduced more than a decade ago, help
thousands of businesses grow and become successful.
On April Fools' Day in 2004, we launched Gmail. Our approach
to email included features like speedy search, huge amounts of
storage and threaded messages. Our Initial Public Offering of

26. 19,605,052 shares of Class A common stock took place on Wall
Street on August 18, 2004.
We acquired digital mapping company Keyhole in 2004, and
launched Google Maps and Google Earth in 2005. Today Maps
also features live traffic, transit directions and street-level
imagery, and Earth lets you explore the ocean and the moon.
In 2006, we acquired online video sharing site YouTube. Today
60 hours of video are uploaded to the site every minute. Cat
videos, citizen journalism, political candidacy and double
rainbows have never been the same.
Amidst rumors of a "Gphone," we announced Android-an open
platform for mobile devices-and the Open Handset Alliance, in
2007.
Based on what you’ve learned so far in this course, regarding
the 5 Cs, 4Ps, and STP, complete the assessment questions
below. Submit the completed template in the Week 10
assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Fiat Chrysler Automobiles, Amazon,
or Google):
1. Customers
Who are the current customers/users? Include information
related to demographics, psychographics and buying behavior,
price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether
the brand is trying to appeal to a certain social or cultural group
and how customers perceive the product/brand. It’s also
possible to include demographic information related to: age,
educational attainment, geographic area, gender, race,

27. employment status and/or home ownership. Additionally, you
can discuss psychographic information which includes those
attributes that relate to personality, values, attitudes, interests,
or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want
to see themselves and be perceived. Some examples of
psychographic groups include video gamers, soccer moms,
sports fanatics, hipsters, and single moms. Life cycle stages
include: retirees, new homeowners, college students and new
parents. Be aware that some products/brands may appeal to a
wider customer base than others.
[Insert response]
What do the customers buy/use?
[Insert response]
What changes can the company/brand expect in the future? How
can the company/brand better serve its customers? Include
information about potential opportunities and threats.
For example, you could include information about the current
demand for the product/brand, and how it is changing or has
changed including possible variations or modifications in the
future. You may also determine/discuss if the brand/company
can take advantage or has taken advantage of the changes. It’s
also possible to consider and talk about whether the
product/brand is a less expensive substitute, perhaps, or maybe
a product/brand that is easier to use with more features.
[Insert response]
2. Company
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it
exists today. What does the company/brand do well and not so
well at this very moment?
[Insert response]

28. [This is what the company/brand needs to become.]
How can the company/brand improve its weaknesses and
maintain or grow its strengths? Suggest how the company/brand
can improve upon the things it does well and not so well.
[Insert response]
3. Context
Define the current business environment. Include information
about political, legal, economic technological and societal
factors that may influence sales.
For example: You could perhaps discuss the current trends and
conditions for this Industry and for the brand. It’s possible to
include information about how the Economy affects this
industry. This could include changes in income: are people
losing jobs, or getting paid more? Changes in spending habits
could be considered as well. Other factors such as use of public
transportation and shopping online may also be relevant.
Whether or not the product is high-tech, or state-of-the-art can
be also be included in describing the context. For example, are
there other companies producing new versions of the product?
Is the market changing quickly? How is technology affecting
this product or service? Are there any new laws that may affect
the brand?
[Insert response]
4. Collaborators
Define the business partnerships. Does the company/brand have
any current partnerships? What other company/brand may be a
good partner for them?
[Insert response]
5. Competitors
Who are the main competitors?
[Insert response]
6. Recommendations

29. Based upon the analysis you just completed in this worksheet,
what are three (3) key recommendations that you could pass
along to Management regarding the future direction of the
company you selected?
1. [Insert response]
2. [Insert response]
3. [Insert response]
Page 3 of 5