1. Q3: What kind of media
institution might distribute
your media product and why?
Will Burden,
Ross Galloway,
Dan Wild.

2. We believe that an
institution that would
be likely to be
interested in
distributing a film
such as ours would
be Vertigo Films.

3. They are an British independent film institution
who have produced successful horror films in the
past. Films such as “The Children” and “A Night In
A Woods”

4. Through our case studies we realised that Vertigo
films used a skeleton crew and had a small
budget. An example is Monster in whom created
their production from only $15,000.

5. We believe that our film is suited to this
institution due to the style of the film we are
producing. The use of handi-cam and the
evidently low amount of money invested, causes
us to believe that Vertigo Films is right for us.

6. Word of mouth would be
a major strategy used to
promote our film. We
would assist this in the
use of viral marketing.
Hopefully it would
become successful on
the internet, and many
people would share it
around in order for its
popularity to grow.

7. Due to the low amount of money that will be
invested into Wakefield Manor, realistically, we
wont be able to produce a large marketing
campaign.

8. We would hope to aim at the core target
audience for horror and get them interested in
our production . This would hopefully increase
our audience even though it does not meet the
four quadrants, and thus is aimed at a niche
audience.

9. If we were able to get our film on a major online
film distribution service, it would enable our
audience to grow a great deal.

10. Due to being associated with Vertigo Films,
synergistic promotional activity will not take
place on a large scale. This is due to Vertigo
Films not having many links with other
companies like Warner Bros. or DreamWorks
evidently would.

11. Due to the limited money invested in the
production and distribution of Wakefield Manor,
it would be unlikely that our film would be in the
major cinema’s such as the Odeon.

12. Nevertheless, there is a chance that possibly a
smaller, independent cinema could show a film
such as ours. This is because they may have a
greater interest in promoting independent films
made within their own country, Vertigo Films
fitting the criteria perfectly.

13. An art-house cinema could also be interested in
showing a film such as ours.

14. The introduction of Web 2.0 means that now, we
will be able to release our film and quite easily
market it over the internet. This hopefully means
we can create a buzz over the film pre-release
and therefore further our audience, and
additionally, revenue.