EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
American Literature
1. American Literature
American Literature through Time To find out more about a particular literature time period, click on
the links below: Puritan Times Rationalism/Age of Enlightenment American
Renaissance/Romanticism Gothic Realism Naturalism Modernism Harlem Renaissance Postmodernism
Contemporary Puritan Times period of American Literature – 1650–1750 Content: errand into
the wilderness be a city upon a hill Christian utopia Genre/Style: sermons, diaries personal
narratives captivity narratives jeremiads written in plain style Effect: instructive reinforces
authority of the Bible and church Historical Context: a person 's fate is determined by God all
people are corrupt and must ... Show more content on Helpwriting.net ...
Genre/Style: short story, novel characters usually lower class or lower middle class fictional
world is commonplace and unheroic; everyday life is a dull round of daily existence characters
ultimately emerge to act heroically or adventurously with acts of violence, passion, and/or bodily
strength in a tragic ending Effect: this type of literature continues to capture audiences in present
day: the pitting of man against nature Historical Context: writers reflect the ideas of Darwin (survival
of the fittest) and Karl Marx (how money and class structure control a nation) Modernism period of
American Literature – 1900–1946 Content: dominant mood: alienation and disconnection
people unable to communicate effectively fear of eroding traditions and grief over loss of the past
Genre/Style: highly experimental allusions in writing often refer to classical Greek and
Roman writings use of fragments, juxtaposition, interior monologue, and stream of consciousness
writers seeking to create a unique style Effect: common readers are alienated by this literature
Historical Context: overwhelming
... Get more on HelpWriting.net ...
2.
3. Indra
|Indra Nooyi: |
|A Leader and a Woman of Substance |
|CEO Rhetorical Analysis |
|EXPO E34 |
|HES, Fall 2010 |
|Prof. Julie Anne McNary |
"I know what it's like to be an outsider. I've experienced it firsthand," Indra Krishnamurthy Nooyi said
in an interview with the Wall Street Journal.[1] Nooyi is the current Chairman and Chief Executive
Officer of PepsiCo, which is one of the ... Show more content on Helpwriting.net ...
Thesis Statement: Nooyi's compelling story serves as an inspiration that goes beyond the corporate
sector and transcends across the economic realm. Her massive influence in the business world and her
unique leadership style is what we need to walk down the road to economic recovery in hope of a better
future.
The Unconventional: Strategic and Humble Leader
Nooyi is an unconventional leader of high caliber. She revolutionized and maneuvered PepsiCo'
portfolio, increasing the company's worth and market value. She is a smart risk–taker and a change
agent. Early in her career, she restructured the company by making bold decisions. In 1997, she made a
dramatic move to sell PepsiCo's restaurant business and bottling division. She is a forward–looking
leader who saw the change in consumer habits. She led the acquisition of healthy brands such as
Tropicana, Gatorade, Quaker Oats and Naked Juice.[6] Nooyi entered corporate America at a time
when strategic acuity was a commodity. She considers her strategic skill an asset and used it to
capitalize on the economic downturn. During the recession, PepsiCo continued to reinvest and bought
back its previous bottling divisions. By the end of the year, the company is estimated to gain $60 billion
in revenues with over 300,000 employees worldwide.[7] Nooyi's leadership helped improve PepsiCo's
corporate position today. PepsiCo currently ranks number
... Get more on HelpWriting.net ...
4.
5. Fast Food Nation Rhetorical Analysis Essay
Fast food has quickly managed to imprint itself on American culture. The greasy, unhealthy form of
empty calories has infiltrated into the homes of many, including my own. In my younger days, my
parents often took me out and treated me to french fries and chicken nuggets. It had become a tradition
to go to McDonald's every week. This poor eating pattern has now led to my family having a special
fondness for the fast food chain, just as McDonald's strives for. In Fast Food Nation, Schlosser
describes the clever strategy of using customer loyalty in the following passage: "Hoping that nostalgic
childhood memories of a brand will lead to a lifetime of purchases, companies now plan "cradle–to–
grave" advertising strategies... a person's "brand loyalty" may begin as early as the age of two" (43).
My brother and I especially have been tricked into this gimmick – the two of us have taken up the habit
of frequenting McDonald's together when we get a ... Show more content on Helpwriting.net ...
Due to the alarming lack of attention and care to the raisings of meats used in fast food restaurants,
foodborne illnesses can and have appeared in items from places like Taco Bell and Jack in the Box.
These diseases can then spread rapidly among the community as family members, classmates,
coworkers, and even strangers come in contact, direct or indirect, with the infected: "People have been
infected by drinking contaminated water, by swimming in a contaminated lake, by playing at a
contaminated water park, by crawling on a contaminated carpet" (201). Schlosser reveals how
vulnerable communities are to foodborne outbreaks – areas as small as a neighborhood or as large as a
state are all susceptible to an outbreak. Because of this, people should be more careful of what they eat
and should be more aware of where their food really comes from, both for their own sake and their
... Get more on HelpWriting.net ...
6.
7. Documentaries Film-Making Can Never Be Values-Neutral
Documentaries film–making can never be values–neutral
Introduction
Media is so powerful that many people in business and politics have long realised that documentary
filmmaking is a powerful way to influence or persuade the masses as to which side they should take on
certain issues. Although the media claim their documentaries to be neutral, subjectivity is always an
issue. The purpose of a documentary film is to show an opinion, story, agenda or someone's version of
reality based on that person's experience. However, a documentary's version of reality is not as truthful
as it presents itself to be because it lacks the objectivity it aims to accomplish (Merin, 2015).
Documentary films contain interpretations of the 'real' world and the film–maker's choice to show their
own opinions on what they believe in, and exploit a certain issue. This is why documentaries are
viewed as being subjective.
Documentaries are not, and can never be values–neutral. To support this claim, two very popular yet
controversial ... Show more content on Helpwriting.net ...
The values adhered to by Spurlock influence the kind of information he presented, how this information
was interpreted, and at which angle it is presented to the viewers. This is a good example that goes to
show documentaries are not, and cannot be values–neutral.
Another example to support my argument that documentary films are not, and can never be values–
neutral is Michael Moore's 2007 documentary film 'Sicko' which won the Gotham Independent Film
Award for Best Documentary. Moore began the documentary film by showing his viewers the painful
reality of how the American insurance system failed the Americans. Right from the start, he used pathos
as a way to get the viewers' attention. Moore showed emotionally–moving scenes such as that of a man
sewing his own knee, followed by a man who is trying to decide which finger he wanted to pay for to
get
... Get more on HelpWriting.net ...
8.
9. Food Inc : Rhetorical Analysis Of Food, Inc.
Food, Inc. : Rhetorical Analysis
In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric
Schlosser's book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers
of many food products and industries. Throughout the film, viewers and everyday consumers of these
various products, visualize what takes place behind the scenes in food factories, contrary to what they
may see through forms of advertisement. The documentary generates an image of an "Agrarian
America" in a naturalistic way to convey the message of what food production truly consists of. The
film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food
production to its audience in multiple ways. Food Inc. provides not only a visual effect on the
audience's emotion to portray its message, but uses a variety of commentary scenes from several
experts and members within the food industry.
The film begins with an introduction scenery of acres and large amounts of crops (corn and wheat),
along with cattle and other forms of animals used in the production of the meat industry. During the
agricultural featured scene, Mr. Schlosser elucidated how food preferences and the way we eat is
evolving at a rapid speed, while others still perceive the food industry as an agrarian corporation. The
film then makes its emotional appeal towards the audience by providing images and videos of chickens
in multiple repulsive situations.
... Get more on HelpWriting.net ...
10.
11. Supersize Me Documentary Analysis
Documentaries film–making can never be values–neutral
Introduction
Media is so powerful that many people in business and politics have long realised that documentary
filmmaking is a powerful way to influence or persuade the masses as to which side they should take on
certain issues. Although the media claim their documentaries to be neutral, subjectivity is always an
issue. Like any form of communication, including journalism, documentary filmmaking involves
interpretation and choice–making on the part of the filmmaker, and is therefore unavoidably subjective.
You might set up a camera to record a "day in the life of a Year 12 student" and end up with some
interesting footage, but until it is shaped and given meaning by the filmmaker, and until ... Show more
content on Helpwriting.net ...
The viewers were able to witness the pain that he was going through and the emotional toll the
challenge had on him. Spurlock told Newsweek when the film was released, "My body just basically
falls apart over the course of this diet." (Lambert, 2004). It was also effectively shown in the
documentary how Spurlock's relationship and sexual intimacy with his girlfriend was affected by the
challenge, so again, the viewers were able to feel the emotion that he was feeling. As if these were not
enough, the documentary also showed how being overweight can have such a big impact on people's
lives as there are around 400,000 deaths associated with obesity illnesses annually (Spurlock, 2004).
Spurlock was effective in appealing to viewers when he stated that diabetes is now more common in
children every year as a result of fast food and the numbers will just keep rising if nothing is done to
stop
... Get more on HelpWriting.net ...
15. Analysis Of David Horseys 's ' Todays Economic Indicator '
For my Rhetorical Analysis I chose David Horseys political cartoon "Todays Economic Indicator"
published by the Seattle Post–Intelligencer on June 4, 2014. Horseys cartoon is controversial yet on
point at the same time and that's one of the main reasons why I chose it. If a picture speaks a thousand
words than a political cartoon speaks a million words because this topic can go on forever. Horseys
cartoon depicts the engagement of two girls at a fast food restaurant called "Fatso Burger". The girl
working at Fatso burger recognizes that the customer she is about to serve is an old friend from college.
As the girls engage in some conversation you find out that the last time they met was in high school.
You also find out that the customer just got her degree so we can assume that they last saw each other 4
years ago. While the worker complains about her "loser job" and boasts about the customers new
"college degree" she asks if she can give the customer free fries with her burger. Shockingly, in the last
box of the cartoon, you see a sign saying "Now Hiring" and the customer says, "Actually, I'm here for a
job interview". Horseys political cartoon strikes a low blow into one of the most controversial issues of
the 21st century; is going to college worth the time and the money? As a freshman at Florida
International University, Horseys political cartoon caught my eye because it is relatable. Graduating
High School I knew a lot of people who thought college was not worth the
... Get more on HelpWriting.net ...
16.
17. Contemporary American Poetry and Its Public Worlds Essay
But who has the will to concern himself with such dangerous maybes? For that, one really has to to
wait for the advent of a new species of philosophers, such as somehow another and converse taste and
propensity from those we have known so far––philosophers of the dangerous "maybe" in every sense.
(Friedrich Nietzsche, Beyond Good and Evil, sec 2.)
This will not be one more lament for the sad state of contemporary American poetry. Yet to define some
of the basic strengths of new work I have to begin with what seems like a lament. For perhaps the most
important invigorating element for contemporaries is a widespread dissatisfaction with what is called
romantic lyricism, poetry based on the dramatization of intense subjective states ... Show more content
on Helpwriting.net ...
For poetry to achieve cultural currency, in both senses of that term, it may have to find ways of
reconciling the energies of romantic lyricism to overtly rhetorical ambitions and strategies.
It will take me a long time to get to those ambitions because I first have to clarify plausible ways of
using the concept of poetry's relations to a public world, and then I have to use that discussion in order
to dramatize the problems of mediated culture that demand those new strategies. Criticism now seems
divided between two basic understandings of how poets can evade romantic lyricism and directly
address public worlds. The first is fundamentally agenda–based. Here poetry's relation to the public
world consists in its efforts to offer timely statement or testimony responding to pressing social issues,
usually as an effort to represent the interests of a specific community. The second option forgoes this
emphasis on specific thematic concerns in order to stress instead the overall stances that poets develop.
From this perspective it matters less what you say than how you manage to cultivate an ethos that is
perceived as representing the
... Get more on HelpWriting.net ...
21. Figurative Language and the Canterbury Tales
1. allegory: a literary work that has a second meaning beneath the surface, often relating to a fixed,
corresponding idea or moral principle. 2. alliteration: repetition of initial consonant sounds. It serves to
please the ear and bind verses together, to make lines more memorable, and for humorous effect.
Already American vessels had been searched, seized, and sunk. –John F. Kennedy I should like to hear
him fly with the high fields/ And wake to the farm forever fled from the childless land. –Dylan Thomas,
"Fern Hill" 3. allusion: A casual reference in literature to a person, place, event, or another passage of
literature, often without explicit identification. Allusions can originate in mythology, biblical
references, ... Show more content on Helpwriting.net ...
A literary ballad was a favorite form of the Romantic period. Coleridge's "Ancient Mariner" is a good
example, and "The Ballad of Birmingham" is an American example. "It is an ancient Mariner, And he
stoppeth one of three. 'By thy long gray beard and glittering eye, Now wherefore stopp'st thou me?'" 13.
blank verse: poetry written in meter but containing no ending rhyme. Lines of verse contain forms
closest to that of natural speaking, yet are flexible and adaptive. 14. characterization principles:
characters should be 1) consistent in their behaviors, 2)their words and actions should spring from
motivations the reader can understand, and 3) plausible and lifelike 15. cinquain: a five line stanza 16.
conceit: in literature, fanciful or unusual image in which apparently dissimilar things are shown to have
a relationship. The device was often used by the metaphysical poets, who fashioned conceits that were
witty, complex, intellectual, and often startling, e.g., John Donne's comparison of two souls with two
bullets in "The Dissolution." 17. conflict: a struggle between two opposing forces in a short story,
novel, play, or narrative poem. 18. connotation: all the emotions and associations that a word or phrase
may arouse; what a word suggests beyond its basic definitions; a word's overtones of meaning. 19.
consonance: repetition of consonant sounds in the middle or at the end of words 20. continuous form:
the form of a poem in
... Get more on HelpWriting.net ...
22.
23. China Essay
Alone I stand in the autumn cold
On the tip of Orange Island,
The Xiang flowing northward;
I see a thousand hills crimsoned through
By their serried woods deep–dyed,
And a hundred barges vying
Over crystal blue waters.
Eagles cleave the air,
Fish glide under the shallow water;
Under freezing skies a million creatures contend in freedom.
Brooding over this immensity,
I ask, on this bondless land
Who rules over man's destiny?
–––––Mao Zedong (1925)
The 1949 Chinese Revolution was a transformative, epochal event, not only for the Chinese but for the
rest of humanity, as well. If the 1917 Bolshevik Revolution in Russia (that resulted in the creation of
the Union of Soviet Socialist Republics or Soviet Union) inaugurated an international ... Show more
content on Helpwriting.net ...
Thus, the communist victory in China (the most populous nation on Earth) created a stronger sense of
threat in one camp and of impending victory in the other. It also contributed to the way this bipolar
struggle came to overshadow all other international relationships and many domestic conflicts within
nations, as well.
The conflict was mystified by both sides: it took on the dimensions and intensity of a religious crusade
that permeates all aspects of social life.[1] Indeed, if societies are really formations of social and
environmental processes, all interacting and shaping one another, then the introduction of this polar
conflict into the fiber of existing social relationships could not help but impact virtually every society
(or social formation) and transform numerous cultural, economic, and political processes within those
societies. The mystified (metaphysical) nature of the conflict served both sides: those who wanted to
defend the status quo (the moral, political, and economic arrangements that predominated) in the
"Western" nations were able to promote anti–communist attitudes and actions by depicting the other
side as opponents of freedom, goodness, democracy, and light; while those who supported the goals of
the Comintern could rally greater support for overturning the status quo by making use of the
26. Food Inc : Rhetorical Analysis Of Food, Inc.
Food, Inc. : Rhetorical Analysis
In the prestigious documentary film, Food Inc., produced by Robert Kenner and founded upon an Eric
Schlosser's book, Fast Food Nation, Mr. Kenner has an intriguing impact on the American consumers
of many food products and industries. Throughout the film, viewers and everyday consumers of these
various products, visualize what takes place behind the scenes in food factories, contrary to what they
may see through forms of advertisement. The documentary generates an image of an "Agrarian
America" in a naturalistic way to convey the message of what food production truly consists of. The
film uses ethos, pathos, and logos as rhetorical devices to enhance the horrendousness of food
production to its audience in multiple ways. Food Inc. provides not only a visual effect on the
audience's emotion to portray its message, but uses a variety of commentary scenes from several
experts and members within the food industry.
The film begins with an introduction scenery of acres and large amounts of crops (corn and wheat),
along with cattle and other forms of animals used in the production of the meat industry. During the
agricultural featured scene, Mr. Schlosser elucidated how food preferences and the way we eat is
evolving at a rapid speed, while others still perceive the food industry as an agrarian corporation. The
film then makes its emotional appeal towards the audience by providing images and videos of chickens
in multiple repulsive situations. The chickens were thrown onto conveyor belts by primarily African
American workers, which now accounts for a fine percentage of employees in the food industry.
Schlosser elaborates on the unseen dilemma of animal and worker abuse in these corporations. He then
exemplifies his realization of how the abuse is enacted in numerous ways, one of which is
implementing restrictions as to what workers are allowed to do and say. They use these restrictions as a
way of controlling their workers and providers in such industries, because the workers/providers can't
risk losing the income they receive from these multi–billionaire companies. The above said scenes
justifies how Schlosser uses emotional appeals to the viewers in order to enhance the initial
... Get more on HelpWriting.net ...
27.
28. Rhetorical Analysis Of The Documentary Food, Inc, By...
Rhetorical Analysis of The Documentary Food, Inc.
Food Inc, is a documentary made by Robert Kenner, based on the book Fast Food Nation, written by
Eric Schlosser. Kenner uses a variety of strategies in order to convey the message that our food system
harms our health, workers, animals, and the environment, and expresses that a great deal of information
is hidden from consumers. The filmmaker uses juxtaposition and emotional imagery, personal
interviews, as well as particular cinematic techniques to achieve his purpose of informing the public
about the shocking hidden realities of the food industry. The use of these strategies makes viewers
question where the food they eat truly comes from, and makes them question if they can truly trust ...
Show more content on Helpwriting.net ...
The filmmaker uses strong imagery to juxtapose what consumers think about the food industry versus
its reality.
Interviews were used in the documentary to appeal to the credibility of the speaker, as well as to the
logic of the viewer. One of the main interviews shown in the documentary was from a mother whose
son, Kevin, died after eating a hamburger contaminated with E.coli. The mother tells of how hard it has
been to live without her son, and how little the food industry has changed after the incident. During the
interview, several news headlines are shown with similar titles of people dying after eating
contaminated food. This makes the situation more urgent, as it shows that many people have been
affected. The use of this particular interview supports the filmmakers' message that our current food
system is harming our health and does not work to protect us consumers to the level which we should
be protected. By including a real testimony from a victim, viewers are greatly impacted because they
realize that the same event could happen to them or to their family. Throughout the documentary, real
farmers were interviewed. For example, Carole Morison, a chicken farmer for the major meat packing
company Perdue tells her perspective on the food industry. Morison shows viewers the unsanitary and
cramped conditions inside the chicken houses. She says that farmers have no other choice because the
huge food industries control and exploit farmers
... Get more on HelpWriting.net ...
29.
30. Fahrenheit 451 Rhetorical Analysis Essay
Introduction
Former President of South Africa and philanthropist Nelson Mandela once said: "Education is the most
powerful weapon which you can use to change the world." In Ray Bradbury's Fahrenheit 451, firemen
don't put out fires; they start them. This novel is about a fireman named Montag who realizes setting
houses and books on fire is not only wrong, but it's the total opposite of what the firemen should be
doing. A certain encounter with a character starts a chain reaction in Montag to change the way things
are around his city. Through trials and tribulations, Montag finds a group of people who will help him
give the people back their knowledge. The prominent themes in this book, along with rhetorical
devices, are helpful to connect the characters' lives to the reader's. This being said, the content of
Fahrenheit 451 is why the novel is so popular.
Rhetorical Analysis
With the use of asyndeton, polysyndeton, and fragments, Bradbury makes the reader feel as if he or she
is Montag struggling throughout parts of the book. For instance, when describing the sounds he heard
in the dark from his overdosed wife, Montag narrates that "the breath coming out the nostrils was so
faint it stirred only the farthest ... Show more content on Helpwriting.net ...
Bradbury writes that "We all made the right kind of mistakes, or we wouldn't be here. When we were
separate individuals, all we had was rage" (Bradbury 150). This quote proves the natural violence in
people. Furthermore, Montag tries to escape the firemen and hound's grasps. The quote "And then he
was a shrieking blaze, a jumping, a sprawling gibbering mannikin, no longer human or known, all
writhing flame on the lawn as Montag shot one continuous pulse of liquid fire on him" (Bradbury 119)
is evidence that Montag used violence as anger to kill the hound and a way out of getting
... Get more on HelpWriting.net ...
31.
32. One Significant Change That Has Occurred in the World...
E SSAYS ON TWENTIETH–C ENTURY H ISTORY In the series Critical Perspectives on the Past,
edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton
and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston
and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in
Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and
Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and
Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of
the New York City Landscape Gerda Lerner, Fireweed: A ... Show more content on Helpwriting.net ...
The beginnings and ends of what we choose to call centuries are almost invariably years of little
significance. But there is little agreement over when the twentieth century c.e. arrived, and there were
several points both before the year 2000 (the collapse of the Soviet Union, the reunification of
Germany, the surge of globalization from the mid–1990s) and afterward (9/11, or the global recession
of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be
made for viewing the decades of the global scramble for colonies after 1870 as a predictable
culmination of the long nineteenth century, which was ushered in by the industrial and political
revolutions of the late 1700s. But at the same time, without serious attention to the processes and
misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the
1890s, as well as the social tensions and political rivalries that generated and were in turn fed by
imperialist expansionism, one cannot begin to comprehend the causes and consequences of the Great
War that began in 1914. That conflict determined the contours of the twentieth century in myriad ways.
On the one hand, the war set in motion transformative processes that were clearly major departures
from those that defined the nineteenth–century world order. On the other, it perversely unleashed forces
... Get more on HelpWriting.net ...
33.
34. Rhetorical Analysis Of Fast Food Nation
Over the last 50 years, the fast food industry not only sold hamburgers and French fries. It has been a
key factor for vast social changes throughout America. It has been responsible for breaking traditional
American values and reinstating new social standards that specifically aims to benefit the industry's
growth. These social standards have inevitably changed the way the American youth respond to
education and self–responsibility. Eric Schlosser, author of Fast Food Nation: The Dark Side of the All–
American Meal, excellently uses logic and statistical data to inform the audience regarding the fast food
industry's working force. Although Schlosser is insightful about the exploitation of the American youth
by the fast food industries, his ... Show more content on Helpwriting.net ...
In doing so, Schlosser exposes the abuse of power by the industry and how its labor system is designed
to specifically prey on the young and poor of society. Schlosser describes the labor system as highly
efficient, but very dehumanizing as a result. Schlosser states that "to retain any individual worker is
greatly reduced by the ease with which he or she can be replaced" (Schlosser, 104). From the viewpoint
of the reader, Schlosser appeals to the reader using pathos through logos. Schlosser's statements make
sense from a business standpoint, a business would want to be as efficient as possible, but in doing so
devalues the human life. No longer people are seen as human individuals, now they are viewed as just
cogs in a machine. Schlosser uses words like, "replace" and "reduce" invoke a negative connotation
towards all workers alike. As a result, the reader may be emotionally provoked by the statement. By
associating a lower standard towards the average worker, the reader is discouraged from the tactics that
are employed to hire fast food workers. In turn, the reader would reject the fast food industry's tactics
and side with Schlosser. Schlosser further antagonizes the industry by
... Get more on HelpWriting.net ...
35.
36. Rhetorical Analysis Of The Documentary Food Inc '
Rhetorical Analysis of The Documentary Food Inc. Food Inc, is a documentary made by Robert
Kenner, which is based on the book Fast Food Nation, written by Eric Schlosser. Kenner uses a variety
of strategies in order to convey the message that our food system harms our health, workers, animals,
and the environment, and expresses that many details about the system are hidden from us consumers.
The filmmaker uses juxtaposition, emotional imagery, personal interviews, facts and statistics, as well
as particular cinematic techniques to achieve his purpose of informing the public about the shocking
hidden realities of the food industry. The usage of these strategies makes viewers question where the
food they eat every day truly comes from, and question if they can trust the companies which make
their food. The filmmaker uses imagery to juxtapose the perceived versus current reality of the food
industry. In the introduction to the documentary, the filmmaker shows typical scenes of farmers in
fields on tractors and with livestock, which a scene that most Americans associate with farming. He
shows how these images are used to sell products in grocery stores. These scenes are then contrasted
with actual footage within food processing plants, which show a completely different image than what
is portrayed in grocery stores. The images inside the food processing plants are graphic, and show
massive fields of cows kept closes together, and assembly lines where chicken meat is being
... Get more on HelpWriting.net ...
37.
38. Political Behaviour Impact to Leadership Excellence
POLITICAL BEHAVIOUR LEADERS AND FOLLOWERS NO HARD AND FAST DISTINCTIONS
Separate political behavior, studied in this volume, from governmental organization, studied in the
volume to follow. Generally speaking, however, political behavior consists of (1) a particular area of
political activity and (2) kinds of political actions that are common to all politics. Political behavior is
an area of political activity – the activity that occurs outside the formal and legal organizations of
government. The chapters of this volume discuss a progression of concerns: first comes the political
activity of large and vague groupings like the community and public; then comes that of tighter groups–
the electorate, election constituencies, political ... Show more content on Helpwriting.net ...
* * * THE LEADER: HERO OR PAWN? THE "GREAT MAN" THEORY OF HISTORY Two famous
writers have presented us with opposite theories about the influence of leaders. Thomas Carlyle wrote
most passionately: "Universal History, the history of what man has accomplished in this world, is at
bottom the History of the Great Men who have worked here." Heroes teach us right and wrong, he said;
heroes give us great inventions and discoveries. It is the great few who transform society; the multitude
follows them. Modern democracy, he believed, has produced millions of fools who vote, other men
who go to Parliament and palaver, and, inevitably, the few who act. TOLSTOI 'S INFINITESIMAL
ELEMENTS By contrast, Count Leo Tolstoi asserted that there is no greater fool than he who thinks he
makes history and believes others when they assure him he does. Not even a leader like Napoleon
Bonaparte, according to Tolstoi, has any part in determining the course of history. Napoleon was the
tool of vast social forces beyond his control. "Studying the laws of history," Tolstoi declared, "we must
absolutely change the objects of our observation, leaving kings, ministers, and generals out of the
account, and select for study the homogenous, infinitesimal elements that regulate the masses." Both
Carlyle and
... Get more on HelpWriting.net ...
39.
40. Tailoring Your Strategy To Fit The Cult
IIR026
DEEP
op yo rP os t
insight
GLOBAL MARKETING
tC
Tailoring Your Strategy to Fit the Culture
Do
No
W
IESEinsight
By MARIEKE DE MOOIJ
hen a company goes global, it often doesn't realize that its strategy is a product of its own culture.
Culture influences every aspect of a company's strategy, whether at the corporate level or the product/
brand level. For this reason, companies cannot simply convert a national strategy into a global strategy
without first understanding the various cultural dynamics at play.
In this article, I will discuss three aspects of global strategy: the company's mission, vision and identity,
brand strategies, and communications. Drawing upon Geert Hofstede's dimensions of national culture
(see Five ... Show more content on Helpwriting.net ...
Sticking to uniqueness and consistency in corporate identity can be counterproductive,
tC
op yo Although the concept of the mission and vision are Western inventions, the practice has been
universally embraced by companies worldwide. Providing a statement that expresses a company's
41. strategic intent, its philosophy, values, ethics or operational effectiveness has become standard global
management practice. Yet closer analysis of such statements reveals telling differences in content and
form across the world.
The mission statements of U.S. companies, for example, tend to be strong statements of identity and
reflect the need for consistency, performance, leadership, greatness and growth – values that are shared
among cultures that score high on individualism and cultural masculinity, and low on longterm
orientation, like the United States does.
So, General Electric states: "Being a reliable growth company requires consistent execution on strategic
principles that drive performance every quarter and every year."
Meanwhile, in collectivistic cultures, such as those found in Asia, social harmony is prized and
companies function more like families. What the company stands for is more often expressed as
"Harmony with People, Society and the Environment," as in the case of Toyota. Or "All people,
regardless of race, religion or culture, harmoniously living and working together into the future," as in
rP os t
Tailoring Your Strategy to Fit the Culture
THINKING
No
... Get more on HelpWriting.net ...
42.
43. General Electric
Chapter 1 explores the concepts surrounding organizational strategy. It begins with an explanation of
the term strategy and offers a basis for how to identify a company's particular strategy. Next, it explores
the importance of striving for competitive advantage in the marketplace and examines the role strategy
plays in achieving this advantage. The chapter then explores the idea that strategy is partly proactive
and partly reactive. Next, a discussion on strategy and ethics is given. This is followed by a close look
at the relationship between a company's strategy and its business model. The chapter proceeds forward
with a look at what makes strategy a winner and then presents reasons for why crafting and executing
strategy are important. ... Show more content on Helpwriting.net ...
B. Strategy and the Quest for Competitive Advantage
1. Generally, a company's strategy should be aimed either at providing a product or service that is
distinctive from what competitors are offering or at developing competitive capabilities that rivals
cannot quite match.
2. What separates a powerful strategy from an ordinary or weak one is management's ability to forge a
series of moves, both in the marketplace and internally, that makes the company distinctive, tilts the
playing field in the company's favor by giving buyers reason to prefer its products or services, and
produces a sustainable competitive advantage over rivals.
CORE CONCEPT: A company achieves sustainable competitive advantage when an attractive number
of buyers prefer its products or services over the offerings of competitors and when the basis for this
preference is durable.
3. Four of the most frequently used strategic approaches to setting a company apart from rivals and
achieving a sustainable competitive advantage are:
a. Being the industry's low–cost provider.
b. Outcompeting rivals based on such differentiating features as higher quality, wider product selection,
added performance, better service, more attractive styling, technological superiority, or unusually good
value for the money.
c. Focusing on a narrow market niche.
d. Developing expertise
46. Why the Fries Taste so Good
Rhetorical Analysis
In the excerpt "Why the Fries Taste So Good" by Eric Schlosser, Schlosser deeply examines the process
of one individual farmer and his process, not to mention takes it as far as going to the International
Fragrance and Flavor facilities to see what truly does make the fries taste so good. He does a good job
of hitting each individual appeal as a writer in order for us as readers to accept the information he's
handing out. Even in Ian Brailsford's review of Schlosser's excerpt, he finds little if any opposition
whatsoever. At one point he even says, "By focusing on Ray Kroc's empire McDonald's – America's
biggest employer and real estate owner – Schlosser is covering well–travelled academic terrain"
(Brailsford 118.) ... Show more content on Helpwriting.net ...
Then he moves onto the second step where he shares the competition factor of the industry and how
improbable it is today to be a successful potato farmer unless you're one of the big time producers and
that typical farmers today are going through such hardships just to stay alive and produce (Schlosser 2.)
Then, he examines the third and final tier of the information and that's wrapping it all up into why the
french fries really do taste so good. And he does that by establishing himself as a credible, firsthand
source of information by placing himself in the facilities of the IFF and seeing up close and personal
what the lab professors do to the product to make it the way it is. He even provides a physical
description of how to get to one of the plants and what it looks like almost to reinforce the fact that he
was there and received all of this information up close and personal (Schlosser 3.)
Schlosser really examined the depths of the french fry industry to a T and provided readers with just
about all the information they wanted, if not more. He did it in a variety of ways, by intertwining the
logical ingredient components and financial state of what it takes to be a financial farmer, as well as the
pathetic appeal of introducing readers to a rags to riches story of a poor farm boy making it big by
holding onto a small dream
... Get more on HelpWriting.net ...
47.
48. Rhetorical Analysis Of Food Inc
Food Inc. : A Rhetorical Analysis Food Inc., a documentary film produced by Robert Kenner and based
on Eric Schlosser's book Fast Food Nation, is designed to inform the American people of the food
industry's sinister side. The film paints the food industry in a more realistic light than the advertised and
perceived image of an "Agrarian America." Food Inc. not only uses compelling images, such as
hundreds of baby chickens being raised in spaces no larger than a desk drawer, but also includes the
voices and stories of farmers, businessmen and women, government officials, and victims of the food
industry. As the film is being played, the audience sees the horrors and immorality of the food industry,
feels disgust towards the unethical greed for wealth over safety of customers, shares in the helplessness
of oppressed farmers, workers, and animals, finally feeling a sense of hope at the end where the film
tells the audience they can vote for safer, better foods with what they decide to buy. Food Inc.
effectively intertwines visual elements along with commentary, forging an ominous and foreboding
image of the food industry that is furthered by its audio track and expert testimonies, creating a potent
warning to the American consumer of the darker side within the food industry. In the opening moments
of the film, images of corn and wheat fields spanning acres of land, along with a cattle rancher riding
his horse among a magnificent grassy landscape surrounded by trees, are
... Get more on HelpWriting.net ...
49.
50. DonT Blame The Eater By David Zinczenko
The article "Don't Blame The Eater," written by David Zinczenko evokes readers the crucial impact that
fast food restaurants have in today's nation's youth causing them to be over weight and have type
2ndiabetes. Throughout Zinczenko's argument he makes the reader view the consumer as a victim yet
on the other hand, what he is trying to persuade us to believe by using logos,pathos,and ethos in his
argument is that the food industry is the one making the nation's youth to increase obesity. The capacity
of impressive questions and personal experience, he composed in the text he is able to comprehensively
argue against the fast food industry. The author persuades us right away by starting of with a question:
"Kids taking on McDonald's this ... Show more content on Helpwriting.net ...
The personal experience Zinczenko's includes in his text many people can relate who have been or are
going through a similar situation. At this stage we can view imagery in the text as the reader I can
picture a young boy being lazy,laying in bed which is perhaps gaining weight constantly and many
dangerous diseases on the long run. The author is a very smart intiligual writer that acquires the reader
to have trust in him by sharing his experience and how he overcame his struggles and why he believes
fast food restaurants are the main reason the nation youth suffers from over weight and diabetes.
Hidalgo 3 The examles of ethos that Zinczenko uses in his writing are when he talks about how any
calories you are eating when you eat at a fats food restauant which he makes a remark comment about
the government as well. The author tends to use this to sway the reader emotion and attention to use
such detailed ideas and examples all of this makes the reader think and emotions. Zinczenko also tells
us how he over came his eating struggles by avoiding fast food restaurant and staying occupied
however he still has the mentality that what is cuasimg individuals to be over weight is fast food
restaurants which goes against his claim. I find it very intriguing how he states that the responsibilities
of asking the right choices are your yet he argues that the restaurants
... Get more on HelpWriting.net ...
51.
52. Rhetorical Analysis Of Eric Schlosser's Fast Food Nation
The emergence of the era of fast food has been extremely apparent since the end of World War II and is
arguably one of the most unhealthy periods of time for America's people, both physically for its people
and economically for those involved in the production for fast food companies. Throughout the novel
many examples and real life situations are presented in order to properly give its readers a true sense of
what fast food chains have caused for both producers and consumers.
As many people would agree, the emergence of fast food chains has caused a large amount of problems
for the US as well as many developed countries. One man, author Eric Schlosser, decided to go into an
in depth analysis of how these fast food chains have affected ... Show more content on Helpwriting.net
...
Schlosser goes on to reveal that "...roughly two thirds of the workers at the beef plant in Greeley cannot
speak English. Most of them are Mexican immigrants..."(Schlosser 160), he says this in order to expose
what kind of work force this industry is actually made of. After this Schlosser decides to go further
down the chain to the agricultural part of the chain and finds that "...California agriculture has been
dependent on migrant workers, on young men and women from rural villages in Mexico who travel
north to pick by hand most of the state's fruits and vegetables"(161), this observation goes with the
forever popular stereotype about Mexican immigrants being that they often have to find jobs related to
agriculture. Studies done by analysts who have looked into statistical information about what the fast
food industry is comprised of have seen that"[t]oday, however, the average age of a fast–food worker is
a 28, two thirds are female, 26% have children, and two–thirds are the primary wage earners for their
families. These older individuals need the job in the tight labor market that confronts unskilled labor,
and they are staying longer."(Beaver 470), this information is important to understand because it is a
change from the social
... Get more on HelpWriting.net ...
53.
54. The Jungle And Fast Food Nation Rhetorical Analysis
Relevant literature usually addresses real–life situations, bringing light to serious issues. Most of the
time, an author will write in hopes to influence others to believe a certain way. Authors must strategize
to master the art of persuasion. There are multiple appeals a writer may use in order to get their point
across to the audience. The Jungle and Fast Food Nation use ethos, pathos, and logos in efforts to gain
support towards their purpose of improving the work conditions and quality of life for immigrants. In
order to convince an audience through an ethical appeal, a writer would use ethos. Ethos places an
emphasis on the credibility of the source. In The Jungle Upton Sinclair writes, "In the beginning he had
been fresh and strong, and he had gotten a job the first day, but now he was second–hand, a damaged
article..." (Sinclair 90). Jurgis, Sinclair's character, goes from adoring capitalism to despising it. Since
he proves to be open–minded, his feelings seem less biased. Once the reader observes the vicious cycle
Jurgis endures, it becomes difficult to make an argument against him. In Fast Food Nation Schlosser
states, "We are human beings, more than one person told me, but they treat us like animals" (Schlosser
169). Instead of just using a single source, Schlosser uses numerous. The fact that the author is
collecting stories from several different people makes the account more believable. When an author is
pulling at the heartstrings of the
... Get more on HelpWriting.net ...
55.
56. Salt, Sugar, Fat : How The Food Giants Hooked Us
Salt, Sugar, Fat: How the Food Giants Hooked Us Analysis
"They (Food Production Corporations) may have salt, sugar, and fat on their side, but we, ultimately,
have the power to make choices. After all, we decide what to buy. We decide how much to eat." (Moss
346). In today's society, junk food needs no introduction as everyone enjoys the taste of junk food
because it is fast, tasty, and affordable but not everyone knows what all goes into their food. Over the
years the food industries have drastically changed how food is produced and manufactured. Moss
reflects upon the motivations and practices by the food industries which have transformed the American
food supply by the use of the three key ingredients, salt, sugar, and fat. Through Michael Moss's use of
rhetorical appeals in his book Salt, Sugar, Fat: How the Food Giants Hooked Us, he discusses the
extraordinary science behind what is considered tasty food, how multinational food companies use the
key ingredients, salt sugar, and fat to increase sales and how other literary elements can help create trust
between the author and audience thus increasing the effect of his arguments.
The author of the article, Michael Moss, is a credible writer because he is the author of Salt Sugar Fat,
which became a New York Times bestseller. He spent many years researching, studying, and
interviewing in order to obtain enough information to write his book which discusses the factors
involving the production of processed food. He
... Get more on HelpWriting.net ...
