8 Actionable Custom Google Analytics Reports

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8 Actionable Custom Google Analytics Reports for s

Technology Design

What are
Custom Reports?
A custom report is a report that you create by picking the
dimensions (City and Browser, for example) and metrics
(Visits, Pageviews, and Bounce Rate, for example) and decide
how they should be displayed.

Dimensions vs. Metrics
Dimensions are the kinds of things you
would see in the rows of Analytics Reports

Metrics, on the other hand, are the
numbers that usually populate those rows.

Report #1
Revenue by Time of Day

How can you use this information for your benefit????

Report #2
New vs. Returning Visitors

Flat Table – Great for printing, allows you to compare two dimensions side by side

Report #3
Long Tail Keywords
First Step – Create an Custom Segment

$Report #3 Long Tail Keywords ^s*[^s]+(s+[^s]+){4,}s* http://blog.vkistudios.com/index.cfm/2010/12/22/SEO-Analytics-- Regular-Expressions-Filters-and-Phrase-Based-SEO$

$Report #4 Google vs Bing PPC Step 1: Tag the Destination URLS within AdCenter Campaign Source –Used to identify search engine, newsletter, etc. {Bing} Campaign Medium –Identifies medium like email or cost per click. {CPC or PPC} Campaign Term - Used in paid search to identified the keyword {keyword} Campaign Content- Used to differentiate ads or links {adgroup} Campaign Name – Identifies the strategic campaign {campaign} URL Builder: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.mywebsite.com/landingpage.html?utm_source=bing&utm_medium=cpc& utm_term={keyword}&utm_content={adgroup}&utm_campaign={campaign}$

Report #4
Google vs Bing PPC
Step 2: Create an advanced segment that looks like the following:

Report #4
Google vs Bing PPC
Step 3: Start Creating the Custom Report

Report #4
Google vs Bing PPC
Step 4: Select the Custom Segment

Report #4
Google vs Bing PPC
Step 4: Hard Work Pays Off! Enjoy.

Report #6
Mobile Phone Bounce Rate
Desktop/Laptop Devices 31.0%
iPhone Devices 44.74%

Recap
• Revenue by Time of Day
• New vs. Returning Visitors
• Long Tail Keywords
• Google vs Bing PPC
• Top Converting Landing Pages
• Mobile Phone Bounce Rate
• Shopping Feed Comparison
• Comprehensive Day by Day

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The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis. Most marketers are using Analytics wrong. In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions. 1. Reporting vs. Analysis: How most marketers get Analytics wrong 2. Turning ideas into questions 3. Analytics Insights: WHO is visiting? WHERE are they coming from? WHAT are they doing here? WHICH pieces of content are successful? The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions. Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.

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Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming. When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Google Analytics Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver. Key sections to included in a Google Analytics Report: 1. Overall Website Performance 2. Vistor Sessions 3. Organic Sessions Data 4. Traffic Sources/Mediums 5. Top Refferal Sites 6. Browser Report 7. Device Report 8. Traffic Sources by City 9. Traffic Sources by Country 10. Top Landing Pages 11. Visitor Acquisition Efficiency Analysis Report 12. Mobile Performance Report 13. Content Efficiency Report 14. Page Flow 15. Recommendations

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8 Actionable Custom Google Analytics Reports

1. 8 Actionable Custom Google Analytics Reports

2. What are Custom Reports? A custom report is a report that you create by picking the dimensions (City and Browser, for example) and metrics (Visits, Pageviews, and Bounce Rate, for example) and decide how they should be displayed.

3. Dimensions vs. Metrics Dimensions are the kinds of things you would see in the rows of Analytics Reports Metrics, on the other hand, are the numbers that usually populate those rows.

4. How do I start creating them?

5. Report #1 Revenue by Time of Day

6. Report #1 Revenue by Time of Day How can you use this information for your benefit????

7. Report #2 New vs. Returning Visitors Flat Table – Great for printing, allows you to compare two dimensions side by side

8. Report #2 New vs. Returning Visitors

9. Report #3 Long Tail Keywords First Step – Create an Custom Segment

10. Report #3 Long Tail Keywords

11. Report #3 Long Tail Keywords ^s*[^s]+(s+[^s]+){4,}s* http://blog.vkistudios.com/index.cfm/2010/12/22/SEO-Analytics-- Regular-Expressions-Filters-and-Phrase-Based-SEO

12. Report #3 Long Tail Keywords

13. Report #3 Long Tail Keywords

14. Report #3 Long Tail Keywords

15. Report #4 Google vs Bing PPC Step 1: Tag the Destination URLS within AdCenter Campaign Source –Used to identify search engine, newsletter, etc. {Bing} Campaign Medium –Identifies medium like email or cost per click. {CPC or PPC} Campaign Term - Used in paid search to identified the keyword {keyword} Campaign Content- Used to differentiate ads or links {adgroup} Campaign Name – Identifies the strategic campaign {campaign} URL Builder: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.mywebsite.com/landingpage.html?utm_source=bing&utm_medium=cpc& utm_term={keyword}&utm_content={adgroup}&utm_campaign={campaign}

16. Report #4 Google vs Bing PPC Step 2: Create an advanced segment that looks like the following:

17. Report #4 Google vs Bing PPC Step 3: Start Creating the Custom Report

18. Report #4 Google vs Bing PPC Step 4: Select the Custom Segment

19. Report #4 Google vs Bing PPC Step 4: Hard Work Pays Off! Enjoy.

20. Report #5 Top Converting Landing Pages

21. Report #5 Top Converting Landing Pages

22. Report #6 Mobile Phone Bounce Rate

23. Report #6 Mobile Phone Bounce Rate Desktop/Laptop Devices 31.0% iPhone Devices 44.74%

24. Report #7 Shopping Feed Comparison

25. Report #8 Comprehensive Day by Day

26. Report #8 Comprehensive Day by Day

27. Recap • Revenue by Time of Day • New vs. Returning Visitors • Long Tail Keywords • Google vs Bing PPC • Top Converting Landing Pages • Mobile Phone Bounce Rate • Shopping Feed Comparison • Comprehensive Day by Day

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