The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis.
Most marketers are using Analytics wrong.
In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
1. Reporting vs. Analysis: How most marketers get Analytics wrong
2. Turning ideas into questions
3. Analytics Insights: WHO is visiting? WHERE are they coming from? WHAT are they doing here? WHICH pieces of content are successful?
The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.
Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.