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A FEW KEY TIPS
ONLINE PROMOTION
BEFORE A TRADE SHOW
PRACTICAL ONLINE PROMOTION
USP BABY
TIPS
#1
EFFECTIVE ONLINE PROMOTION
WHAT DO I WANT TO BE KNOW FOR
▸ What makes you unique?
▸ What do your consumers or guests say a...
MAKE IT EASY
TIPS
#2
EFFECTIVE ONLINE PROMOTION
EASY TO FIND, EASY TO DO & EASY TO SHARE
▸ Visual, video if possible
▸ Inspirational
▸ Be where...
FIND YOUR STORY
TIPS
#3
EFFECTIVE ONLINE PROMOTION
BE REMARKABLE
▸ Storytelling is the key
▸ Find your STORY
▸ Tell you STORY
▸ Enable guests/cons...
STAND OUT!
EFFECTIVE ONLINE PROMOTION
CONTENT EVERYWHERE ALL THE TIME
▸ YouTube gets more than 300 hours of video downloaded every mi...
SUCCESS
TIPS
#4
EFFECTIVE ONLINE PROMOTION
DECIDE, BEFORE THE TRADE SHOW WHAT YOU CONSIDER TO BE SUCCESS
▸ Be specific about what you need ...
ONLINE PLATFORMS
TIPS
#5
EFFECTIVE ONLINE PROMOTION
PLATFORMS PEOPLE PLACES
▸ Consumers vs Trade
▸ Online and Social work as well as you work them
...
CHOOSE THE BEST WAY TO SHARE YOUR
STORY, MAKE IT MEMORABLE & MAKE IT
STAND OUT. SHARE IT CONSISTENTLY.
@william_price
SUMM...
UNDERSTAND THE
ENVIRONMENT THAT
YOUR STORY NEEDS TO
BE SHARED.
SUMMARY
TRADE SHOWS ARE BUSY AND CLUTTERED AND AT LARGE SCALE
▸ Inspire. Inform. Impact.
▸ Stand Out. Be Remarkable. Be Br...
STORIES CONNECT
PEOPLE!
I’M HERE TO HELP!
WILLIAM@FOGG.AGENCY
@william_price
CONTACT ME
WILLIAM@FOGG.AGENCY
CONTACT ME
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SIPPO Online Promotion Tips Maboneng 19 aug16

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Online Promotion Tips for Travel and Tourism Trade Shows

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SIPPO Online Promotion Tips Maboneng 19 aug16

  1. 1. A FEW KEY TIPS ONLINE PROMOTION
  2. 2. BEFORE A TRADE SHOW PRACTICAL ONLINE PROMOTION
  3. 3. USP BABY TIPS #1
  4. 4. EFFECTIVE ONLINE PROMOTION WHAT DO I WANT TO BE KNOW FOR ▸ What makes you unique? ▸ What do your consumers or guests say about you? ▸ How do you make it work for you? ▸ Discover and embrace what they think and feel about your experience - they’re already talking about you online and via social
  5. 5. MAKE IT EASY TIPS #2
  6. 6. EFFECTIVE ONLINE PROMOTION EASY TO FIND, EASY TO DO & EASY TO SHARE ▸ Visual, video if possible ▸ Inspirational ▸ Be where your consumers expect to find you ▸ Inspire. Inform. Convert. ▸ Search & Social ▸ @handle and #hashtag
  7. 7. FIND YOUR STORY TIPS #3
  8. 8. EFFECTIVE ONLINE PROMOTION BE REMARKABLE ▸ Storytelling is the key ▸ Find your STORY ▸ Tell you STORY ▸ Enable guests/consumers to share your STORY
  9. 9. STAND OUT!
  10. 10. EFFECTIVE ONLINE PROMOTION CONTENT EVERYWHERE ALL THE TIME ▸ YouTube gets more than 300 hours of video downloaded every minute ▸ There are more than 8 BILLION video view on Facebook daily ▸ There are more than 350 MILLION photos shared every day on WhatsApp ▸ Travellers are creating and sharing content of their own during their trip and publishing it via their social networks ▸ Not all content is great, but most content can be curated and amplified to become part of your marketing efforts
  11. 11. SUCCESS TIPS #4
  12. 12. EFFECTIVE ONLINE PROMOTION DECIDE, BEFORE THE TRADE SHOW WHAT YOU CONSIDER TO BE SUCCESS ▸ Be specific about what you need to get out of the Trade Show ▸ Set simple, measurable goals ▸ Consumers and Trade pay attention to different things ▸ Understand what you want them to think and feel about you and your story and ask them about it
  13. 13. ONLINE PLATFORMS TIPS #5
  14. 14. EFFECTIVE ONLINE PROMOTION PLATFORMS PEOPLE PLACES ▸ Consumers vs Trade ▸ Online and Social work as well as you work them ▸ LinkedIn ▸ Facebook ▸ Twitter ▸ Instagram ▸ Pinterest
  15. 15. CHOOSE THE BEST WAY TO SHARE YOUR STORY, MAKE IT MEMORABLE & MAKE IT STAND OUT. SHARE IT CONSISTENTLY. @william_price SUMMARY
  16. 16. UNDERSTAND THE ENVIRONMENT THAT YOUR STORY NEEDS TO BE SHARED.
  17. 17. SUMMARY TRADE SHOWS ARE BUSY AND CLUTTERED AND AT LARGE SCALE ▸ Inspire. Inform. Impact. ▸ Stand Out. Be Remarkable. Be Brave. ▸ Make it easy to find, do and share. ▸ Story telling. Story sharing.
  18. 18. STORIES CONNECT PEOPLE!
  19. 19. I’M HERE TO HELP! WILLIAM@FOGG.AGENCY @william_price CONTACT ME
  20. 20. WILLIAM@FOGG.AGENCY CONTACT ME

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