Online Promotion Tips for Travel and Tourism Trade Shows

1. A FEW KEY TIPS
ONLINE PROMOTION

2. BEFORE A TRADE SHOW
PRACTICAL ONLINE PROMOTION

3. USP BABY
TIPS
#1

4. EFFECTIVE ONLINE PROMOTION
WHAT DO I WANT TO BE KNOW FOR
▸ What makes you unique?
▸ What do your consumers or guests say about you?
▸ How do you make it work for you?
▸ Discover and embrace what they think and feel about your experience - they’re
already talking about you online and via social

5. MAKE IT EASY
TIPS
#2

6. EFFECTIVE ONLINE PROMOTION
EASY TO FIND, EASY TO DO & EASY TO SHARE
▸ Visual, video if possible
▸ Inspirational
▸ Be where your consumers expect to find you
▸ Inspire. Inform. Convert.
▸ Search & Social
▸ @handle and #hashtag

7. FIND YOUR STORY
TIPS
#3

8. EFFECTIVE ONLINE PROMOTION
BE REMARKABLE
▸ Storytelling is the key
▸ Find your STORY
▸ Tell you STORY
▸ Enable guests/consumers to share your STORY

9. STAND OUT!

10. EFFECTIVE ONLINE PROMOTION
CONTENT EVERYWHERE ALL THE TIME
▸ YouTube gets more than 300 hours of video downloaded every minute
▸ There are more than 8 BILLION video view on Facebook daily
▸ There are more than 350 MILLION photos shared every day on WhatsApp
▸ Travellers are creating and sharing content of their own during their trip and
publishing it via their social networks
▸ Not all content is great, but most content can be curated and amplified to
become part of your marketing efforts

11. SUCCESS
TIPS
#4

12. EFFECTIVE ONLINE PROMOTION
DECIDE, BEFORE THE TRADE SHOW WHAT YOU CONSIDER TO BE SUCCESS
▸ Be specific about what you need to get out of the Trade Show
▸ Set simple, measurable goals
▸ Consumers and Trade pay attention to different things
▸ Understand what you want them to think and feel about you and your story
and ask them about it

13. ONLINE PLATFORMS
TIPS
#5

14. EFFECTIVE ONLINE PROMOTION
PLATFORMS PEOPLE PLACES
▸ Consumers vs Trade
▸ Online and Social work as well as you work them
▸ LinkedIn
▸ Facebook
▸ Twitter
▸ Instagram
▸ Pinterest

15. CHOOSE THE BEST WAY TO SHARE YOUR
STORY, MAKE IT MEMORABLE & MAKE IT
STAND OUT. SHARE IT CONSISTENTLY.
@william_price
SUMMARY

16. UNDERSTAND THE
ENVIRONMENT THAT
YOUR STORY NEEDS TO
BE SHARED.

17. SUMMARY
TRADE SHOWS ARE BUSY AND CLUTTERED AND AT LARGE SCALE
▸ Inspire. Inform. Impact.
▸ Stand Out. Be Remarkable. Be Brave.
▸ Make it easy to find, do and share.
▸ Story telling. Story sharing.

18. STORIES CONNECT
PEOPLE!

19. I’M HERE TO HELP!
WILLIAM@FOGG.AGENCY
@william_price
CONTACT ME

20. WILLIAM@FOGG.AGENCY
CONTACT ME