2. ● focuses on the extent to which the visual information can be
trusted
● answers the following questions:
○ Are the sources trustworthy?
○ Does the printed or web-based information come from a well-
established institution, organization, or company?
○ Who sponsors the production of the visual information?
Reliability Criteria
2
3. ● You need to identify the credibility of the
person who made the visual information
and the accuracy of the content.
Are the sources trustworthy?
3
Reliability Criteria
4. ● You need to check the credibility of the
source of the visual information.
● Trust is one factor that keeps the
viewers loyal and believe in whatever
the company promotes.
Does the printed or web-based information
come from a well-established institution,
organization, or company?
4
Reliability Criteria
5. ● You need to know who is
behind the advertisement.
Who sponsors the production of visual
information?
5
Reliability Criteria
6. ● Produce two types of visuals that compare reality and expectations.
● One visual should be presented creatively and completed with more
effort, while the other one should be plain and done with less effort.
Guide Questions
● How do you think this concept of expectations vs. reality came to be?
● Why do you think false advertising is more popular today?
● As a product seller, how can you avoid this kind of experience for
your customers?
Expectations versus Reality
6
9. ● is a visual representation of information, data, or
ideas through images
● helps in understanding complex information through
visual representations
● transforms texts and images that are easy to learn
and are visually appealing
Infographic
9
10. ● a photo editing application
used by many professional
designers and photographers
● mainly helps in image editing
Adobe Photoshop
10
Visual Presentation Tools
11. ● the way colors are mixed to
present a well-done visual
presentation
● The choice of color combos
depends on the theme and
subject.
● could represent a meaning or
emotion (e.g., blue for peace,
red for rage)
Color Combination
11
Evaluating Visual Content
12. ● refers to how creative
elements should match the
material’s purpose (e.g.,
Visual elements should not be
too loud or too dull.)
● appropriate and related to the
content
Creativity Level
12
Evaluating Visual Content
13. ● Visual media send messages to
the audience even without the
presence of texts.
● Images used can persuade
viewers to believe what they
see.
Theme
13
Evaluating Visual Content
14. ● represents the content of the
visual representation
● reflects the message to be
perceived
● determines the interpretations
and reactions of the audience
Subject
14
Evaluating Visual Content
15. What are your thoughts about the
controversial ad: “Nakatikim ka na ba ng kinse
anyos?”
Guide Questions
● What came to mind when you saw the
advertisement? What was it truly about?
● What criteria among those discussed in the
lesson should best be applied to the
advertisement?
● If you were to re-advertise it, how would you
do it?
Evaluate This!
15
Teacher’s script: “This lesson will define what reliability means in a visual material.”
Teacher’s script: “It is important that sources of a visual material are credible. The visual materials should be properly documented, especially if they aim to affect their audiences’ decision-making about a certain thing or concept. The readability criteria needs to answer the three questions.”
Teacher’s script: “It is important to know the author of the visual image to ensure that they are reliable and credible.”
Teacher’s script: “Sometimes the one who publishes the information alone can affect how the audience will receive it. If they are known to be a publisher of fake news for example, then the information they will present does not hold that much credibility at all.”
Teacher’s script: “It has been discussed in the previous lessons that people in media can directly affect the information that they publish, so it is very important to know who funds the visual information to know their motives.”
Teacher’s script:
Use this prompt to introduce the activity:
“Let us distinguish between superficial advertising and the actual product being advertised.”
Provide the following instructions to the class:
Produce two types of visuals that show a comparison between reality and expectations.
There should be one image that is creatively done and completed with more effort and another that is plain and done with less effort.
Ask the following questions to process the activity:
How do you think this concept of expectations vs. reality came to be?
Possible answer: Answers may vary. It may have become more popular when online shops started to be more available to consumers. Since consumers can only see the items being advertised, a lot of them were disappointed when they received their order and it was far from what was advertised online.
Why do you think false advertising is more popular nowadays?
Possible answer: Answers may vary. Maybe it is due to lack of law enforcement and also lack of law covering new sales practices. Anyone nowadays can also sell anything without being required a business permit to ensure that the business is legal to sell and advertise products.
As a product seller, how can you avoid this kind of experience for your customers?
Possible answer: Answers may vary. First, I will register my business. Afterward, I will be honest to my customers and put on disclaimers when needed.
Teacher’s script: “Do you follow any influencers on TikTok or Instagram? What is the main reason why you follow them? If they will advertise something, will you buy it? Why or why not?
Influencer marketing is a very popular marketing strategy today. Multiple social networking platforms enable businesses to collaborate with individuals who have an established following to increase their brand exposure.
The image of these endorses may also be considered as a form of visual media itself since whatever they represent can affect their viewers. How they endorse the products, do they use proper color themes to represent the companies (Example: Blue for Lazada, Green for Grab, and Orange for Shopee and Lalamove), how many followers they have, and their background are all within the realm of visual information and media.
Would you buy an item just because your favorite celebrity endorses it even if the way they endorse it is sketchy?”
Teacher’s script: “This lesson will cover a few tools that you can use for visual media presentation.”
Teacher’s script: “Infographic are very common nowadays. Can you recall a recent infographic that you have seen? What was it about? Why do you think you were able to recall it?”
Teacher’s script: “Everyone has pretty much heard about Adobe photoshop as a powerful tool for editing images. If you want to use this, you will have to pay a monthly fee for it. You can also do other tasks with it such as typesetting which is very common in online readable manga sites today.”
Teacher’s script: “Each color represents a vibe or feeling. What is your color (vibe) today?”
Teacher’s script: “Creativity level is important to make the visual media eye-catching, which increases its retention rate.”
Teacher’s script: “Images need to depict the theme of the message. A timely message can be powerful since the public can relate to it unconsciously, which pushes them to act accordingly.”
Teacher’s script: “The subject is important as other considerations, such as the theme and the color combination, can be based from this. If the subject is about empowering women, the theme has to be centered around women and the color combination can be pink to represent femininity. ”
Teacher’s script:
Use this prompt to introduce the activity:
“Let us think critically when it comes to visual items that surround you in today’s society.”
Provide the following instructions to the class:
What are your thoughts about the controversial ad below? “Nakatikim ka na ba ng kinse anyos?”
Sample answers:
The message of the ad is inappropriate.
It seems to be marketing minors.
It is unclear what they are endorsing and if people may think about it with malice.
Ask the following questions to process the activity:
What came to mind when you saw the advertisement? What was it truly about?
Possible answer: Answers may vary. It seems that the product being endorsed was for an alcoholic drink. The kinse-anyos may be referring to the number of years it was fermented to taste better. It made me feel embarrassed.
What criteria among those discussed in the lesson best applied to the advertisement?
Possible answer: Answers may vary. The theme and subject. While others may think it is creative, it is inappropriate as it can be interpreted in many ways.
If you were to re-advertise it, how would you do it?
Possible answer: Answers may vary. Clearly indicate what it is referring to. I would also highlight how people like aged liquors better.
Teacher’s script: “What McDonald’s commercial have you seen recently?
Did you know that in 2002, fast-food giant McDonald’s pulled out an advertisement after being scrutinized by then Senators Juan Flavier and Manny Villar for allegedly encouraging bribery to get a desirable result?
Let’s watch the advertisement and tell me what you think.”
Wrap up: This ad may seem a little innocent, but apparently, it conveys a strong moral dilemma. Do you think it was appropriate to take it down? Where do you think the Senators’ were pulling ground from when they made their allegations?
