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30th October 2014 
Sands Expo and Convention Center, Marina Bay Sands, Singapore 
Creating Competitive Advantage 
through ...
2 
Triple Bottom Line 
“Shareholder value does not equal economic values”. 
Michael Porter 
(people) (profit) 
(planet) 
B...
Responsible Tourism is a 
Sustainable Development Concept 
Sustainable Tourism 
Ecotourism 
Borneo Eco Tours / Borneo Ecot...
1. BORNEO ECO TOURS SDN.BHD. (1991) 
- Developing human, business and knowledge capital 
2. SUKAU RAINFOREST LODGE SDN.BHD...
1. Borneo Eco Tours 
Set up in 1991 
Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 
5 
T...
1.Design 
2. Construction 
3.Operation 
4.Education 
5.Promotion 
6 
Code of Practice 
Since 1999 
Borneo Eco Tours / Born...
Principles of RT Operator 
1. Minimize negative impact on nature and 
culture. 
2. Education, interpretation, right behavi...
Principles of RT Operator 
5. Infrastructures are developed 
in harmony with the 
environment. 
6. Provision of good infor...
8. Provide local employment and 
support local businesses. 
9. Meet and interact with local 
communities. 
10. Work with s...
10 
2. Sukau Rainforest Lodge 
www.sukau.com
Characteristics of Ecolodge 
1. Use alternative and sustainable means 
of water acquisition and reduce water 
consumption ...
Characteristics of Ecolodge 
5. Fit into its specific physical and cultural 
contexts through careful attention to 
form, ...
Characteristics of Ecolodge 
Employment of Locals 
13 
Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies So...
Product Innovation 
Sir David Attenborough, 
a ‘Conservation Fellow’ 
1. Electric motors for river cruise 
2. Guests to we...
Product Innovation: 
1. A Souvenir of Sabah 2008 
2. Saving Paradise 2005 
3. Images of Borneo 1996 
4. Journey through Bo...
Green Policies: Energy 
• Lighting – Reuse cooking oil 
• Lodge designed to minimize 
energy usage 
• Electric Motor Boat ...
Hornbill Boardwalk & Kari Boardwalk 2002 
17 
Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BE...
Green Policies: Local Community Benefits 
• Employment opportunities: 
70-80% are local staff 
members 
• Supply of fish a...
3. Borneo Ecotourism, Solutions and 
Technologies (BEST) Society 
Formed and registered as a 
community and environment pr...
Community Projects 
1997-98, 1999-2000, 
2012-2014 
Water Tank Projects in Kinabatangan and Pitas 
Benefitted 150 househol...
Community Projects 
Medical Projects 
2001, 2003, 2010, 2012 and 2013 – Kinabatangan & Mantanani 
Benefitted about 2342 pe...
Environment Projects 
Kinabatangan Wildlife Corridor Rehabilitation Programme 
(KWICORP) Tree Planting Project (since 2000...
Capacity Building 
23 
Moving from Charity to Social Entrepreneurship 
Seminars and workshops benefitted about 640 persons...
Social Entrepreneurship Projects 
Tindakon Beach Homestay 
24 
Somuil and Norzaili 
Terongkongan Beach 
Borneo Eco Tours /...
Cold press 
Since 2010 
Ronnie and wife holding finished product (August 
2012) 
Borneo Eco Tours / Borneo Ecotourism, Sol...
Sustainable, Capacity Building 
& Entrepreneurship 
Kg. Rampai Besar Organic Farming 2013 
Study Trip to Canaan 
Farmers I...
4. Lemaing, The Hugh Low Expedition Camp 2013 
Capacity Building & Entrepreneurship 
Project funding of RM 70,000.00 
Comm...
Environment and Community 
Sources of Income (1996 - Jul 2014) 
Contribution from Borneo Eco Tours 
RM403,515.00 (36%) 
Co...
"Employment is the 
first step out of 
poverty. 
It's at the core of 
economic development 
and social stability". 
Juan O...
Conclusions 
1. Niche Tourism – focus, 
specialisation, execution. 
2. Leverage, synergy. 
3. Capacity Building-empowermen...
“TERIMA KASIH” 
Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 
31
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Creating Competitive Advantage through Responsible Tourism Practices

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In a highly competitive business environment, brands are required to push the envelope to create evergreen unique selling propositions (USP). Albert will present three case studies based on the award winning Borneo Eco Tours, Sukau Rainforest Lodge, and Borneo Ecotourism, Solutions and Technologies Society (BEST), a non-profit foundation. The strategies discussed are from lessons learnt after being in business for 23 years. They include triple bottom line concepts, specialized responsible tourism practices that improve operations synergy and leverage on business strengths. Albert will also discuss challenges faced and solutions applied when dealing with community projects.

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Creating Competitive Advantage through Responsible Tourism Practices

  1. 1. 30th October 2014 Sands Expo and Convention Center, Marina Bay Sands, Singapore Creating Competitive Advantage through Responsible Tourism Practices By Albert Teo Advisor, The International Ecotourism Society, Fellow/Adjunct Lecturer, Edith Cowan University, Australia Borneo Eco Tours/Sukau Rainforest Lodge/BEST Society www.borneoecotours.com/www.sukau.com/www.bestsociety.org
  2. 2. 2 Triple Bottom Line “Shareholder value does not equal economic values”. Michael Porter (people) (profit) (planet) Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  3. 3. Responsible Tourism is a Sustainable Development Concept Sustainable Tourism Ecotourism Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 3
  4. 4. 1. BORNEO ECO TOURS SDN.BHD. (1991) - Developing human, business and knowledge capital 2. SUKAU RAINFOREST LODGE SDN.BHD. (1995) - Developing natural, human, business and knowledge capital 3. Borneo Ecotourism, Solutions and Technologies or B.E.S.T SOCIETY (2007) - Non profit foundation (for community/environment profit) - Developing human, knowledge capital 4. CAMP LEMAING – Sir Hugh Low’s Expedition Camp (2014) - Developing natural, human, business and knowledge capital 4 Four Models of Responsible Tourism Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  5. 5. 1. Borneo Eco Tours Set up in 1991 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 5 To create and provide the most memorable holiday experience for our clients To make Borneo Eco Tours the No.1 service provider through passion for excellence in our work by developing the leadership potential of our staff, commitment to integrity, good attitude, and concern for the community and environment 1. COMMITMENT Make our company a No.1 service provider 2. CONSISTENT Through passion for excellence 3. COMPETENCE Developing the leadership potential of our staff 4. CHARACTER Commitment to integrity, good attitude 5. CARE Concern for the community and environment
  6. 6. 1.Design 2. Construction 3.Operation 4.Education 5.Promotion 6 Code of Practice Since 1999 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  7. 7. Principles of RT Operator 1. Minimize negative impact on nature and culture. 2. Education, interpretation, right behavior. 3. Conserving natural area 4. Benefiting local community. 7 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  8. 8. Principles of RT Operator 5. Infrastructures are developed in harmony with the environment. 6. Provision of good information before tours. 7. Training program for local guides. Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  9. 9. 8. Provide local employment and support local businesses. 9. Meet and interact with local communities. 10. Work with stakeholders to improve management of visitor experience Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 9 Principles of RT Operator
  10. 10. 10 2. Sukau Rainforest Lodge www.sukau.com
  11. 11. Characteristics of Ecolodge 1. Use alternative and sustainable means of water acquisition and reduce water consumption 2. Meets energy needs through passive design and renewable sources 3. Provide for careful handling (reduce, refuse, reuse, recycle) and disposal of solid waste 4. Use environmentally friendly sewage treatment systems Solar Panel Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 11 Rain water tanks - Hitesh Mehta, Authentic Ecolodges
  12. 12. Characteristics of Ecolodge 5. Fit into its specific physical and cultural contexts through careful attention to form, landscaping, and color as well as through vernacular architecture 6. Use environmentally friendly building and furnishing materials 7. Have minimal impact on the natural surroundings and utilize traditional building techniques during construction 8. Endeavour to work with the local community, including community members, in the initial physical planning and design stages of construction Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 12 Gomantong Hall Gecko Lounge - Hitesh Mehta, Authentic Ecolodges
  13. 13. Characteristics of Ecolodge Employment of Locals 13 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  14. 14. Product Innovation Sir David Attenborough, a ‘Conservation Fellow’ 1. Electric motors for river cruise 2. Guests to wear ‘sarong’ for dinner 3. Dinner served on riverfront open deck to enjoy magnificent river view 4. Oil lamps at dinner tables using recycled cooking oil 5. ‘Conservation Fellows’ – Each room dedicated to a conservation personality complete with bio data for education 14 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  15. 15. Product Innovation: 1. A Souvenir of Sabah 2008 2. Saving Paradise 2005 3. Images of Borneo 1996 4. Journey through Borneo 1994 5. Journey through Sabah (video) 1993 6. A Guide to Brunei Darussalam 1992 7. A Guide to Sandakan 1990 8. Sabah-land of the Sacred Mountain (video) 1990 9. Exotic Islands of Tunku Abdul Rahman Park 1989 10. Sabah - land of the Sacred Mountain 1988 Others 1. Visitor Handbook on Lower Kinabatangan Floodplain 2003 2. Hornbill Boardwalk Interpretive Information on the Flora and Fauna 2003 15 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  16. 16. Green Policies: Energy • Lighting – Reuse cooking oil • Lodge designed to minimize energy usage • Electric Motor Boat 16 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  17. 17. Hornbill Boardwalk & Kari Boardwalk 2002 17 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  18. 18. Green Policies: Local Community Benefits • Employment opportunities: 70-80% are local staff members • Supply of fish and prawns • Supply of building materials • Contracts - jetty, plank walk and lodge repairs • Water tanks, medical projects. 18 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  19. 19. 3. Borneo Ecotourism, Solutions and Technologies (BEST) Society Formed and registered as a community and environment profit society in April 2007 “Empowering communities” Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 19
  20. 20. Community Projects 1997-98, 1999-2000, 2012-2014 Water Tank Projects in Kinabatangan and Pitas Benefitted 150 households Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 20 RM137,784.22 raised
  21. 21. Community Projects Medical Projects 2001, 2003, 2010, 2012 and 2013 – Kinabatangan & Mantanani Benefitted about 2342 people benefited Amount raised: RM83,381.68 General medical check up, Sukau 2012 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 21 Life saving for Mohammad Razman, 10, of Kg. Abai diagnosed with acute appendicitis
  22. 22. Environment Projects Kinabatangan Wildlife Corridor Rehabilitation Programme (KWICORP) Tree Planting Project (since 2000) HRH Prince Henrik and Tengku Adlin planting a tree seedling in 2001 RM 51,845.79 spent, over 5000 trees planted Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 22 Phase 1 Site in June 2009 School children environment awareness program 2010 & 2011
  23. 23. Capacity Building 23 Moving from Charity to Social Entrepreneurship Seminars and workshops benefitted about 640 persons since 2008 Human Capital Development Seminar April 2008, Kudat Business Opportunity Seminar August 2010, Kudat Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  24. 24. Social Entrepreneurship Projects Tindakon Beach Homestay 24 Somuil and Norzaili Terongkongan Beach Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 2006 Restaurant Set up in 2010 Tourism Study Trip For 3 Rungus Leaders to Sukau
  25. 25. Cold press Since 2010 Ronnie and wife holding finished product (August 2012) Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 25 Social Entrepreneurship Projects Before After Virgin Coconut Oil (VCO)
  26. 26. Sustainable, Capacity Building & Entrepreneurship Kg. Rampai Besar Organic Farming 2013 Study Trip to Canaan Farmers Institute August 2013 VermicompostWorkshop April 2014 Project funding of RM 40,000.00 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 26
  27. 27. 4. Lemaing, The Hugh Low Expedition Camp 2013 Capacity Building & Entrepreneurship Project funding of RM 70,000.00 Community leaders, stakeholders Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 27
  28. 28. Environment and Community Sources of Income (1996 - Jul 2014) Contribution from Borneo Eco Tours RM403,515.00 (36%) Contribution from Sukau Rainforest Lodge (SRL) RM 236,977.08 (20%) Contributions from others RM 536,210.91 (44%) Grand total : RM 1,223,782.99 Amount spent on community and environment projects (As of Dec 2013) through BEST Society RM999,378.23 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 28
  29. 29. "Employment is the first step out of poverty. It's at the core of economic development and social stability". Juan O. Somavia. Nobel Peace Prize winner (1969) / Director General ,ILO, 1999. 29 Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST)
  30. 30. Conclusions 1. Niche Tourism – focus, specialisation, execution. 2. Leverage, synergy. 3. Capacity Building-empowerment. 4. Strategic Partnership. 5. Building Goodwill. 6. Start small, start now. Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 30
  31. 31. “TERIMA KASIH” Borneo Eco Tours / Borneo Ecotourism, Solutions and Technologies Society (BEST) 31

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