In a highly competitive business environment, brands are required to push the envelope to create evergreen unique selling propositions (USP). Albert will present three case studies based on the award winning Borneo Eco Tours, Sukau Rainforest Lodge, and Borneo Ecotourism, Solutions and Technologies Society (BEST), a non-profit foundation. The strategies discussed are from lessons learnt after being in business for 23 years. They include triple bottom line concepts, specialized responsible tourism practices that improve operations synergy and leverage on business strengths. Albert will also discuss challenges faced and solutions applied when dealing with community projects.