In today’s multi-media world, using video effectively is a must. Research shows that emails that include video have better click-through rates and that adding videos to your company’s website encourages site visitors to stay longer. Join us for the August meetup and learn how to use video to tell your brand’s story. Led by John Wiedenheft, the eMarketing Manager at Great America and co-owner of Caitlin and John Studies, this meetup will show you how to use video for everything from testimonials to product demos. He’ll also explain the best ways for distributing your video content across the social web.

1. USING
VIDEO
FOR
SALES
LEAD GENERATION
EMAIL
BRANDING
CUSTOMER SERVICE
TESTIMONIALS
STORYTELLING
EXPLAINING
DEMONSTRATING
TEACHING
COMMUNITY
SHARING
CATS
SALES
LEAD GENERATION
EMAIL
BRANDING
CUSTOMER SERVICE
TESTIMONIALS
STORYTELLING
EXPLAINING
DEMONSTRATING
TEACHING
COMMUNITY
SHARING
CATS

2. BEAR
WITH
ME
YOU’RE BEING
EXPERIMENTED ON.

3. WHO
AM
I
WE’LL GET TO THAT
LATER

4. WHY
HOW
WHAT
SIMON (SINEK) SAYS

5. START WITH WHY
WHY
HOW
WHAT
SIMON (SINEK) SAYS

6. WHY
VIDEO?
BECAUSE
IT’S
AWESOME.

7. PERCENT INCREASE
IN EMAIL
CLICK-THROUGH RATES
WHEN USING VIDEO
http://www.prnewswire.com/news-releases/getresponse-study-shows-
video-emails-increase-click-through-rates-by-96-percent-

8. TIME
ON
SITE
CARS.COM SAW AN
INCREASE FROM 30
SECONDS TO ALMOST 6
MINUTES AFTER
REVAMPING VIDEO
STRATEGY
http://files.brightcove.com/brightcove-casestudy-cars.pdf

9. PERCENT OF
EXECUTIVES
VISITED A
VENDOR’S WEBSITE
AFTER WATCHING
A VIDEO
http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

10. WHY
HOW
WHAT

11. HOW DO
I DO
THIS?
BABY STEPS

12. EXPLAIN

14. TESTIFY

16. BTSNot BTW

19. TEACH

21. WHY
HOW
WHAT
CATS.
MEOW.

22. STORYNot social or SEO

23. VIDEO
IS A
COMMODITY

24. ANYONE
CAN MAKE
A VIDEO

25. NOT
EVERYONE
CAN TELL A

26. A STORY IS
EVERYWHERE

27. A STORY IS
EVERYWHERE

29. SHORT
AND
CONCISE
BILBO BAGGINS
COVERS ONE OF THESE

30. FACES
ACTION
PEOPLE
VERY LITTLE
TALKING HEADS

31. VISUALS
TELL
THE
OOO, PRETTY!

32. AUDIO
CAN YOU HEAR
ME NOW?
MEOW?
CATS!

33. PART OF
SOMETHING
BIGGER LIKE
THE
AVENGERS?

34. VIDEO.
EMAIL.
BLOG.
WEBSITE.
SOCIAL.
BRAND.

35. GET
STICKY
BE MEMORABLE.
USE VIDEO

36. DIS
TRI
BU
TION
YOUTUBE
VIMEO
INSTAGRAM
FACEBOOK
YOUR WEBSITE
EMAIL

38. JOHN
WIE
DEN
HEFT
LINKEDIN
JOHNWIEDENHEFT.COM
CAITLINANDJOHN.COM