Brian Magida, SMASH Summit NYC

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Brian Magida (Online Media Manager @ Warby Parker) and Jen Rubio's (Head of Social Media @ Warby Parker) presentation at SMASH Summit on 7/26 in NYC

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Brian Magida, SMASH Summit NYC

  1. $95 PRICE POINT World- classCUSTOMER SERVICE
  2. Over 50%WORD OF MOUTH
  3. Net promoter scoreTHE LIKELIHOOD OF CUSTOMERS TO REFER A COMPANY TO FRIENDS, RELATIVES, OR COLLEAGUES 91% 83% 76% 71% 66% 56% 31% WARBY PARKER *Zappos NPS from 2009. All other companies from 2012.
  4. FACEBOOK TWITTERINSTAGRAMYOUTUBEPINTEREST TUMBLR
  5. high-touchservice
  6. We respond to every single tweet.
  7. We don’t offer discounts.
  8. #warbyvision
  9. 500%INCREASE IN TWITTER FOLLOWERS DURING VIDEO REPLY HOURS Over 50%OF VIDEO REPLIES ARE RETWEETED BY THEIR RECIPIENTS
  10. #DadDeserves
  11. 449 1.1 MILLION ENTRIES FOLLOWERS REACHED 250% 45% INCREASE IN INCREASE IN TWITTER TWITTER REFERRALREFERRAL TRAFFIC TRANSACTIONS
  12. Better engagement, lower costs when advertising to followers 53% 323%LOWER CPCs HIGHER RTs
  13. 5.004.504.00 Followers3.50 Non-Followers3.002.502.001.501.000.50 - Spend Clicks RTs CPC
  14. Post-purchase sharing
  15. Per tweet 8 12%VISITS GENERATED CONVERSION RATE

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