Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Technical SEO Auditing Training Day | BrightonSEO | Whitworth SEO & Banc

366 views

Published on

Check out my slides from the technical SEO auditing training day I conducted at BrightonSEO on Thursday 27th September. If you would like to find out more e-mail me at charlie@bancmedia.com

Published in: Marketing
  • Be the first to comment

Technical SEO Auditing Training Day | BrightonSEO | Whitworth SEO & Banc

  1. 1. Charlie Whitworth SEO Auditing Training Day Thursday 27th September 2018 @whitworthseo http://www.slideshare.net/whitworthseo
  2. 2. Why audit, what are we looking to achieve? Everyone audits differently, my process is about making things easier for search engines and therefore allowing your content to perform A site’s performance largely depends on authority. Tech SEO auditing can’t create this, but it can enhance it These techniques will ensure your site is fulfilling its potential and not being let down by technical issues Why Do We Audit?
  3. 3. 10am – 11.30am Search Console Revealed Website Crawling & Interpretation 11.45am – 1pm Link Profile Analysis Server Log Analysis 2.15pm – 4pm Keyword Research Page Speed & Performance Classic Technical SEO Mistakes (Mobile/Migrations) Today’s Sessions
  4. 4. Morning Session Using Google Search Console for SEO Auditing
  5. 5. Shiny New Google Search Console
  6. 6. Performance Replaces Search Analytics
  7. 7. URL Inspection Tool Awesome For Refining Index(ation)*
  8. 8. Coverage Report Allows You To Gauge The Impact Your SEO Is Having On The Index
  9. 9. Things That Haven’t Really Changed Sitemaps Mobile Usability Manual Actions Links To Your Site
  10. 10. Ugly Old Google Search Console
  11. 11. Still Has Crucial Features
  12. 12. Still Has Crucial Features http://bit.ly/new-search-console
  13. 13. Morning Session: Interpreting Crawl Reports
  14. 14. Second Session Link Profile Analysis
  15. 15. Backlinks – Still Crucial
  16. 16. Server Log Analysis
  17. 17. Great Way To Check Mobile First
  18. 18. Afternoon Session Keyword Research Page Speed & Performance Classic Technical SEO Mistakes (Mobile/Migrations)
  19. 19. Keyword Research
  20. 20. Page Speed & Performance
  21. 21. Inspect Element Is Your Friend
  22. 22. Classic Mistakes • Migrations (esp Mobile) • HTTPS (HTTP canonicals etc) Pagination (Canonicals pointing at page one) • XML Sitemap Discrepancies (Noindex, Canonical) • Fear of JavaScript • Disavowing Links (or not, as the case may be)
  23. 23. https://www.slideshare.net/whitworthseo • The Fred Update • Search Quality Evaluator Guidelines • Crawl & Index Bloat • Dealing with Tricky Development Check Out My Other Sessions!

×