1. Charlie Whitworth
SEO Auditing Training Day
Thursday 27th September 2018
@whitworthseo
http://www.slideshare.net/whitworthseo

2. Why audit, what are we looking to achieve?
Everyone audits differently, my process is about making things easier for
search engines and therefore allowing your content to perform
A site’s performance largely depends on authority. Tech SEO auditing
can’t create this, but it can enhance it
These techniques will ensure your site is fulfilling its potential and not
being let down by technical issues
Why Do We Audit?

3. 10am – 11.30am
Search Console Revealed
Website Crawling & Interpretation
11.45am – 1pm
Link Profile Analysis
Server Log Analysis
2.15pm – 4pm
Keyword Research
Page Speed & Performance
Classic Technical SEO Mistakes (Mobile/Migrations)
Today’s Sessions

4. Morning Session
Using Google Search Console
for SEO Auditing

5. Shiny New Google Search Console

6. Performance Replaces Search Analytics

7. URL Inspection Tool
Awesome For Refining
Index(ation)*

8. Coverage Report
Allows You To Gauge The Impact
Your SEO Is Having On The Index

9. Things That Haven’t Really Changed
Sitemaps
Mobile Usability
Manual Actions
Links To Your Site

10. Ugly Old Google Search Console

11. Still Has Crucial Features

12. Still Has Crucial Features
http://bit.ly/new-search-console

13. Morning Session: Interpreting Crawl Reports

14. Second Session
Link Profile Analysis

15. Backlinks – Still Crucial

16. Server Log Analysis

17. Great Way To Check Mobile First

18. Afternoon Session
Keyword Research
Page Speed & Performance
Classic Technical SEO Mistakes
(Mobile/Migrations)

19. Keyword Research

20. Page Speed & Performance

21. Inspect Element Is Your Friend

22. Classic Mistakes
• Migrations (esp Mobile)
• HTTPS (HTTP canonicals etc)
Pagination (Canonicals pointing at page one)
• XML Sitemap Discrepancies (Noindex,
Canonical)
• Fear of JavaScript
• Disavowing Links (or not, as the case may be)

23. https://www.slideshare.net/whitworthseo
• The Fred Update
• Search Quality Evaluator Guidelines
• Crawl & Index Bloat
• Dealing with Tricky Development
Check Out My Other Sessions!