Discover how the Zepto business model works and why it is the fastest-growing grocery delivery app. Find out how zepto has evolved, what the company is planning to do in the future, and who its competitors are.

2. Zepto
A brief Introduction about the company
Kaivalya Vohra and Aadit Palicha, Stanford University dropouts, founded Zepto in
April 2021. The zepto business concept is based on fast-growing rapid commerce.
Zepto become a faster-growing grocery delivery platform in India. The company's
promises of less than 10 minutes of delivery to customers’ doorsteps have proven to
be a game changer. Zepto has raised more than $200 million in a new financing
round to expand its network of dark stores.
More than 100 places are known as micro fulfillment centers or dark stores that lie in
the higher-demand area. This store used modern technology to perform different
activities such as product positioning. They also decide on the company finalizing the
store’s location, and mapping delivery routes to avoid heavy traffic congestion. The
company delivers almost 2500 items, including fresh produce, cooking necessities,
personal care items, home cleaning items, and snacks and beverages.
Aadit Palicha
Kaivalya Vohra
Founder

3. Zepto
The Dark Store Model Concept
Traditional retail stores or supermarkets that have been turned into
eCommerce warehouses or distribution hubs are known as dark stores.
The dark store might appear ominous. They undercut clever strategies
that kept some retail establishments afloat during COVID-19.
Customers benefit from a dark store online order and purchase system,
same-day delivery, in-store pickup, and online shopping. The dark store
concept has helped the zepto to decrease the time to deliver goods to 10
minutes. With dark stores, zepto business model become the fastest
growing sector in the delivery sector.

4. Zepto
Delivery Types
Home Delivery
Home delivery refers to quick, convenient, and contactless delivery of items such as groceries
and other necessary products at the customer's doorstep within 10 minutes.
In-Store Pickup
A customer will be able to pick up the items from the store without having able to stroll through
the entire store. Customers can appreciate this option because it eliminates delivery costs.
Curbside Pickup
Curbside pickup often consists of a parking space design while retail staff will carry out the
item without the customer having to leave the vehicle. It's will help customers to the greatest extent
possible in an event like a pandemic.

5. Zepto
How Zepto Works?
Browse and Place an Order
Customers download the app & register into the app. They browse or filter
product items and place an order they want.
Packaging and Dispatch
The dark store receives orders, checks the stock, and fulfills packing and delivery
requirements.
Order Receive
A delivery person collects orders & provided them to the customer's doorstep.
The customer provided feedback about their experience.

6. Zepto
Advantages of Zepto Business Model
Faster Delivery
The dark store business model helps Zepto to fulfill multiple orders swiftly. Cold and micro warehouses offer different
distribution options, physically delivering groceries closer to a market group.
Boost Customer Reach
The cloud kitchen makes distribution hubs accessible to consumers; they accept round-the-clock services online.
Consumers are drawn to these grocery delivery platforms and employ the services as a result.
Contactless Shopping
Dark stores offer the convenience of online contact-free shopping with the benefits of instant delivery of your product.
Dark stores enable consumers to shop for meals and groceries without interacting with others or moving to physical stores.
Improved Product Assortment & Inventory
Dark stores provide excellent inventory control, handle great order quantities, and have no consumers. Zepto’s AI-
powered platform enables inventory stock tracking and product assortment.

7. Zepto
Zepto Future Plans
The company looking to expand its client base, open dark stores, and hire more staff to ensure
smoother services for the customer. The company is planning to cover about 100 pin codes. India’s
quick commerce market is expected to reach around $5 billion by 2025. They are looking to offer
their service in other countries in the future. Also, a company looking forward to launching pharmacy
delivery services online.
The founder also concluded, “we have noticed median delivery times stabilize if not lower because
we scale our expansion and coverage; it ends up being an aspect of single cloud stores and how
they perform.”
Zepto offers express delivery services which became a back through for the success. The delivery
platform brings quick delivery to customers through the dark-store concept.

8. Zepto
Competitors
Blinkit
• The user interface is relatively easy to operate
• Instant, a real-time updates can be accessed
• No minimum order value
Big Basket
• Purchase farm products, and then manage the stock of all these items in its warehouse
• Big basket purchase product from some of the best and largest brands.
Instamart
• The average basket size for grocery top-up business is close to Rs.400-450
• The 3i frameworks: Intent, Indulgence, Inspiration
• Driving inspiration

9. Thank You