2. Question 2
• A) How do the images you have used in your
magazine represent certain focus groups?
I have completed 3 main photo shoots and will talk through
each one individually . They have 3 different purposes in the
magazine.
3. Street shoot
My first photo shoot is set at a bus stop for this shoot I have kept to a 1950s theme with a black lace 50’s
styled dress and contrasting red petticoat and shoes I wanted an elegant 50’s look. I chose to do this photo
shoot because I had a timeless appeal the photos I took would not only remind people of the 50’s era but
also see a younger generation in the vintage clothing. I wanted my photographs to attract both the young
and the old because my magazine has a split audience as it will not only attract the young vintage lovers of
today but also the elders who loved the vintage clothing and want to see how the younger generation view
it. This photo is a recreation of photos of my nan and I wanted to give the look that they are not just
modern photos with vintage clothing but that they could have been taken in the past. The photos are
planned and posed so that the way my model was standing was recreation of people in everyday life I
wanted to show how the vintage clothing could fade into the everyday norm. I think this appeals to my
audience as they are more likely to wear vintage inspired outfits most days and its just the norm for them.
Umbrella sitting along
the rule of thirds.
Posed to look as if she is
Waiting for a bus.
4. 30’s shoot
My second shoot was more mystical, my model wore a 1930’s styled dress set in an old country lane. I used this
photo shoot to demonstrate the fun of vintage as it is a way to dress up and become like our ancestors. This
shoot was more posed then the street shoot as it was used more to display the vintage look including the
dress. I think this attracts a younger audience who are used to posed magazine covers that show the fashion.
This shoot gives the vintage look that is wearable to festivals and this is mostly attractive to the younger
audiences.
I liked the look of
this picturesque
background.
I tried to use the leading lines
Of the lane
5. Front cover
For the front cover I used a posed photo from my 1930’s shoot. This photo has the warm lighting
provided by sunset this is inviting and gives a comfortable look to the image. I chose not to edit
this image as the hair taken by the wind intrigues the reader and the lighting provided by the
sunset gives the image a glossy look.
Sun coming in from the
side has a half good,
half bad that explains
that the magazine has
2 looks on vintage.
Explaining the 2
shoots.
The pink dress was
used to fit in with
the pastel theme of
the magazine.
6. On the street
The last of photo shoots were taken on the go when getting inspiration for articles such as Lining a vintage life
and Too expensive. These photos were taken to explain what I was writing about within the articles. I used
these to assist the readers through the articles because my target audience is young I wanted to keep their
attention but not undermine them with helpful imagery. These images did not feature people but instead the
items of vintage clothing. I did not edit these images but I would now as it did not give the glossy look I was
going for. Although unedited they did fit with the theme of a scrapbook layout.
Image of unnamed
shop from
Too expensive article
Should of edited lighting.
7. Editing images
I did not edit many of my photos as my
magazine was looks like a scrapbook. I thought
that the unedited look achieved this overall as it
was like it had came straight out of a film
camera and then stuck on to a page.
