It’s not news that quality control in the world of content marketing is a long-running concern—as illustrated by the brilliant “CRAP content" slideshare by Velocity Partners and the concept of “Content Shock” by Mark Schaefer. We decided to do our bit to help content marketers worldwide, so we interviewed content marketing heavyweight, Jay Acunzo (formerly of Google and Hubspot). This graphic/slideshare summarises his 4-point advice for making sure your content is always exceptional. You can check out the full interview with Jay Acunzo here: http://whatusersdo.com/blog/jay-acunzo/

1. 4 ways you can use content to design positive human experiences

2. “ Picture a Venn diagram. One circle says,
"Stuff I like," and the other, "Stuff you like."
Get to that overlap of things you like,
which your audience also likes. ”

3. “ To know what to be an exception from
is to know the convention—find the
accepted framework, then break it
quicker than everyone else. ”

4. “ Tactic gets tied too much to
outcome—removing forms doesn’t mean don’t
gather emails. It means find a better
(more considerate) way. ”

5. “ Data is a big, big part of the car, but
there are more parts of the car—and you,
the person, are the driver.”

6. whatusersdo.com/blog/jay-acunzo
By WhatUsersDo
whatusersdo.com/blog/
Thanks to Jay Acunzo
Listen to the full interview with Jay: