Repair Your Talent Brand Houston Expo


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Repair Your Talent Brand

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Repair Your Talent Brand Houston Expo

  1. 1. Build a Recruiting Culture “Recruit to Retain” Gunn & Associates, Inc. Rev. February 2009 © G&A July 2008
  2. 2. Table of Contents | Recruit to Retain 1. Recruiting Culture Scorecard - Visible 2. Full Recruiting Cycle Measured 3. Business Unit Accountability Hour Glass 4. Job Seeker the Customer! Urgency 5. Workforce Planning 6. Recruiter Training Vision Work Plan 7. On - Boarding 8. Teams of 2 9. ATS ++ Talent Brand Enrich 10. © Gunn & Associates, Inc. Recruit to Retain
  3. 3. Recruiting Culture ScorecardCorporate Enterprise Recruiting Department 1. Employer Brand • Recruiter Allocation Fair 2. Employment Value Proposition • Recruiter Broad Skills 3. Employee Referral Program • Recruitment Branding 4. Hiring Manager Support • Recruiting Dept. Leadership 5. Comm./P.R. Staff Support • Hiring Manager Trust 6. Job Seeker Satisfaction • Co-Brand with Top SuppliersBusiness Engagement Technology Recruiting Cycle Events • Resume Database Retrieval Tracked • ATS Effectiveness Workforce Planning Robust • Career Website Influence Cross-Functional Teams/Roles • Workforce Planning Tools Hiring Manager Evaluations Perfect Score: 60 Ratings: “3” Best | “2” Better | “1” Good | “0” © Gunn & Associates, Inc. Recruit to Retain
  4. 4. Recruiting Cycle Recruiting Cycle Event Days Cumulative Workforce Plan or Need Observed — Day One 1 1 Start Open and Approve Staffing Requisition 5* 6 Source Internal/External Candidates 5* 11 Screen and Pre-qualify Candidates 5* 16 Initial Conversations with Top Candidates 10 * 26 Complete Interview Evaluations 5* 33 Interview Results — Hire Decision 1 34 Craft Offer and Receive Approvals 2 36 Offer Extend Offer (verbal + written) 8* 46 Accept Special Approvals (relocation, vacation, etc.) 2* 48 On-boarding Logistics Finalized 3* 51 Candidate Gives Notice — Starts 14 + 65 1st Day 65 DAYS? © Gunn & Associates, Inc. Recruit to
  5. 5. Define “Relationship Recruiting” You get one try… check ✔ one box: [ ] dating job seekers [ ] hiring relatives [ ] treating job seekers like customers * [ ] networking through Aunt Mary * There is only one best answer… © Gunn & Associates, Inc. Recruit to Retain
  6. 6. Relationship RecruitingManagement 101: “Relationship Recruiting” views the Job Seeker as the Customer. Job seeker, now employee, remains the customer Hiring manager now coach and mentor clearing obstacles so his customer succeeds! © Gunn & Associates, Inc. Recruit to Retain
  7. 7. Three Recruiting Arenas #1 Employee Reassignments! #2 Recruit New #3 Contractor Hires AcquisitionOpportunity: Recognize the need to integrate all three arenas using the latestweb–based technologies that match and rank pre-qualified resumes toopenings so the hiring manager opens only one requirements document forany © Gunn & Associates, Inc. Recruit to Retain
  8. 8. Meet Your RecruiterRecruiters deliver services that drive business results! Exude confidence and demonstrate competence Value and recruit diversity and congratulate candidates on interviews and offers Utilize latest Internet tools and pursue learning and professional certifications Understand the business and collaborate on job specifications Build rapport with job seekers and hiring managers, treating job seekers as customers Contribute Full-Cycle Abilities: Take Risks | Seize Opportunities | Contribute Beyond Assignment | Share Knowledge Plan | Organize | Source | Assess | Sell | Communicate | Market | Persuade | Encourage Coach | Interview | Evaluate |Present | Negotiate | Recommend | Thank Others Report and present successes and metrics LOMINGER Competencies Creativity | Priority Setting | Organizing | Problem Solving |Composure |Action-Oriented Approachability | Perseverance | Standing Alone | Comfort around Higher Management © Gunn & Associates, Inc. Recruit to Retain
  9. 9. Internal Branding Badge Side One Badge Side Two © Gunn & Associates, Inc. Recruit to
  10. 10. Quality of Hire 1. Role Analysis 2. Structured Screening * 3. Candidate 7. Interviewing Continuous “QoH” Treatment ** Improvement 6. Source 4. Recruiting of Hire Cycle Metrics 5. Satisfaction* AllianceQ with QuietAgent Surveys (+ Professional Assessments)** On-Boarding Excellence Also © Gunn & Associates, Inc. Recruit to Retain
  11. 11. Workforce Planning a Priority? Impending Events!Impending Event: An aging workforce severe skills shortages estimated 75% of workers are looking to change jobs in the U.S. skills and knowledge-based economyHR Leadership: Share internal workforce and climate data Drive awareness of the external environment Spur engagement and retention initiatives Launch WORKFORCE PLANNING - even at operational level © Gunn & Associates, Inc. Recruit to Retain
  12. 12. Workforce Planning Operational versus StrategicFROM TOOperational Strategic• 12-month planning horizon with 3 or 5-year horizon that matches quarterly focus organization strategic plan• Input of internal data with Input internal and external demographics, management decisions biz strategies, global trends, etc.• Outputs usually a staffing plan and Outputs are HR People strategies skill gap analysis Scenarios use futuring techniques to• Scenario planning using staffing question current paradigms models and variables Forecasting not only priority – the process• Forecasting is key focus is more comprehensive• HR owns with business input Business owns and HR facilitates• Focus by operations and line Focus by strategic management executives management and Board• Aligns to business plan Aligns to strategic plan Credit to and the Conference Board Working Group © Gunn & Associates, Inc. Recruit to Retain
  13. 13. Management Time: Who’s Got The Monkey?Here’s a classic coaching principle you can put into practice. The boss will thankyou. Your staff will brag about you. Because the abilities to expertly assign,delegate and control are highly valued competencies for all leaders. Employee Initiative | Manager Trust Value to Organization   1. Take Action | Advise Routinely Highest Value 2. Take Action | Advise Immediately Higher Value 3. Recommend | Take Action High Value ________________________________________________________________________________________________   4. Ask What To Do Low Value 5. Watch / Wait / No Action No Valuedapted from Management Time: Whos Got The Monkey? | William Oncken, Jr. and Donald L. Wass | Harvard Business Review January 1990rder the paper from Harvard Business Online: © Gunn & Associates, Inc. Recruit to Retain
  14. 14. New Employee Satisfaction Employee “new hires” complete 30 days after start dates: Rating Importance Recruitment process was professional [ ] [ ] Recruitment process was responsive [ ] [ ] New job very interesting to me [ ] [ ] Coworkers and manager welcomed me… … I feel a sense of belonging [ ] [ ] Role requirements fit my skills [ ] [ ] Rating Importance 4 far exceeds expectations 3 most important 3 exceeds expectations 2 more important 2 meets expectations 1 important 1 falls short of expectations © Gunn & Associates, Inc. Recruit to
  15. 15. Hiring Manager Satisfaction Hiring managers complete 30 days after start dates: Rating Importance Quality of candidates presented [ ] [ ] Speed of candidate referrals [ ] [ ] New hire start on time [ ] [ ] New hire fit within team and culture [ ] [ ] New hire fit skills to role requirements [ ] [ ] Rating Importance 4 far exceeds expectations 3 most important 3 exceeds expectations 2 more important 2 meets expectations 1 important 1 falls short of © Gunn & Associates, Inc. Recruit to Retain
  16. 16. These factors strengthen workforce motivation and retention:Belonging Employees desire a sense of belonging, to be a part of the Team. Communications and engagement initiatives are fundamental.Achievement Employees want to achieve goals in work that matches their interests and skills; they want to have an impact on the business.Recognition Employees appreciate all forms of recognition, both formal and informal. “Thank you” in various forms go a long way… © Gunn & Associates, Inc. Recruit to Retain
  17. 17. Value  Value  R2R* Culture Job Seeker as Customer Employer Branding AllianceQ + QuietAgent Employment Value Proposition HM Training Workforce Planning Recruiters Trained On-boarding Career Web Site Interactive BU Accountability Recruiting Cycle Measured Teams of 2 [R-HM] Supplier Co-Branding Effort-Cost  ATS Effort-Cost  Value  Value  Employee Referral Program PR/Com. Staff Help Recruiters Effort-Cost  Effort-Cost  * R2R = Recruit to Retain © Gunn & Associates, Inc. Recruit to Retain
  18. 18. Reference SlidesPAGE Business Intelligence Climate Surveys Diversity Executive Interviews Executive Interview Questions FPL Recruiting Culture Strengthened Manager Success? No Accident. Job Demand [IT] Data Labor Trends [IT] Impending Events Labor Trends [IT] Actions Managers Schedule Time Manager Tasks Problem Solver Self-Assessment Quality of Hire Recruiter Monthly Reports Recruiter Role Recruiter Self-Assessment Succession Planning Talent Defined Talent Scouts Task Force Developmental Experiences Workforce Planning - Actions What Makes an Organization Extraordinary? © Gunn & Associates, Inc. Recruit to Retain
  19. 19. Business IntelligenceHR leadership pursues evidence-based managementby sourcing business intelligence from payroll,employee surveys, financial systems, “BI” software,labor market trends, industry benchmarks, etc.Urgent Questions: Are today’s recruitment programs hiring future leaders? Who are the top performing employees across the enterprise? Which high performers are at risk of leaving? What can we do to retain top performers? What skills gaps prevent our goal achievement? Which employees are ready for leadership positions? What is our three-year staffing forecast? © Gunn & Associates, Inc. Recruit to Retain
  20. 20. Climate SurveysHow do we determine if Generation X is interested in more than flexiblework schedules and advancement?How will we learn if our Generation Y “20-something” staff just wantattention and more time off?What will we do to engage our Boomers so this “Gray Power” isharnessed to strengthen our competitive advantage? Institutionalize employee opinion or “climate” surveys [perform annually] Analyze survey results and assign action plans to leadership who can assign problem solving to high performing and high potential staff Recognize leadership and hi-potential staff who direct corrective action implementations Report regularly to entire employee population on status of actions © Gunn & Associates, Inc. Recruit to Retain
  21. 21. DiversityStrengthen your brand. Earn Fortune Magazine recognition! “50 Best Companies for Asians, Blacks, and Hispanics”Consider: Fastest growing minority groups? Hispanic #1 and Asian #2 Recognize managers who build diverse and talented organizations that support employee motivation, achievement, and retention! Promote minorities in company literature and recruitment efforts. Brochures for your Employee Referral Program that pictures your highly talented diverse workforce… “Someone Just Like You!” is a terrific program theme! © Gunn & Associates, Inc. Recruit to Retain
  22. 22. Executive Interviews [“EI”]Executive or “Skip Level” Interviews C-level, president, VP, and director levels perform The “EI” is a one-on-one conversation [aka interview] Veteran high performers and high potential staff are invited to conversational meetings twice a year Structured interview data is collected, analyzed, and applied to engagement and retention programs Benefits Executive management models leadership Leadership shares vision and values with future leaders Organization keeps the “right people on the bus” See ten E.I. questions on the next slide © Gunn & Associates, Inc. Recruit to Retain
  23. 23. Executive Interview QuestionsThese meetings seek to inform, engage, motivate and retain: How have we made you feel a part of the team? Describe how you are kept informed of company and business unit goals and successes. What can I do to keep you and your colleagues better informed? What would you say are strengths within our corporate culture? How does our corporate culture encourage you to contribute your best? Is our culture supportive? Are you supervised in a way that motivates you to perform at your highest? Tell me about this. Does your leadership provide the resources and work assignments that allow you to grow your skills? What additional resources do you need to improve your performance contributions? How have you been recognized for your contributions? How can we do a better job of “saying thanks” for a job well done? © Gunn & Associates, Inc. Recruit to Retain
  24. 24. FPL Recruiting Culture StrengthenedFPL Group experienced innovative problem solving 4Q2007 – 2Q2008…Environment Recruiter staff allocation less than 8% of total HR headcount Contract recruiters 73% of total recruiter staff [benchmark 9.5%] Acceptances up 55% to 1,298 January thru May 2008 Exempt Hires up 54% to 456 January thru May 2008 [centralized travel budget]Innovation Launched Taleo, Gartner “execution and visionary” leader, selected with FPL staff signed up for Special Interest Group participation – AllianceQ Founding Member [QuietAgent technology] expense reductions Problem Solver traits introduced into culture with visible COO sponsorship Recruiters given leadership mission, training, scorecard, and recognition Retirement Jobs .com with Age Friendly certification enhancing FPL brand – Hire Vue ability to reduce applicant travel expenses – ZRG products for web-based interview assessments and written evaluations – © Gunn & Associates, Inc. Recruit to Retain
  25. 25. Job Demand [IT] DataFive of ten fastest growing jobs between 2006 and 2014 are ininformation technology [Bureau of Labor Statistics]Federal government will spend $92 billion on IT by 2010.IT hiring strongest in the following areas [ data]: New York/New Jersey Silicon Valley Washington D.C. Los Angeles ChicagoIT skills in high demand: Windows and Unix operating systems Oracle and SQL databases C, C++ and .Net programming languages © Gunn & Associates, Inc. Recruit to Retain
  26. 26. Labor Trends [IT] Impending EventsImpending Events One in six workers in all jobs and industries will be age 55 or older by 2010 (U.S. Department of Labor) 21 million new IT workers needed in the next five years and a four million worker shortfall is expected (former Labor Secretary Robert Reich) 39% decrease computer science students from 2000 to 2004 (Computing Research Association ) Large IT worker layoffs during the 2000-2001 recession and too few entry-level workers identified to take IT roles of retirees. © Gunn & Associates, Inc. Recruit to Retain
  27. 27. Labor Trends [IT] ActionsActions Senior workers age 45 to 74 have a desire to continue working so retain older workers [AARP] Flexible schedules like flex start/stop and “9/80” More challenging projects, higher impact, on-the-job learning Recognition, mentoring and leadership roles Telecommuting Lighter responsibilities or reduced hours – medical benefits over pay Recruit college, technical school, other entry staff. A SIM study indicates that many companies want to build next generation workers by hiring into roles often outsourced System administrator – retain/develop/promote Help desk worker – retain/develop/promote Programmer – retain/develop/promote Drive productivity through continual process improvement, employee development, modernization, and consolidations © Gunn & Associates, Inc. Recruit to Retain
  28. 28. Manager Recruiting TasksRecruiting & Staffing Activities • Plan with recruiter, Human Resources staff and/or resource manager • Adjust hiring forecast • Consider re-hiring strong performers who resigned over past years • Develop and prepare current staff for transfer/promotion • Evaluate resumes (“24 Hour Rule”) • Conduct telephone interviews (“24 Hour Rule”) • Schedule and perform in-person interviews • Complete interview evaluation forms and authorizations • Search internal databases for skills and resumes • Open new requisitions including future staffing needs from workforce plans • Sell our company as the place to work • Welcome new hires on Day One and assign a mentor Remember, you’re always recruiting! © Gunn & Associates, Inc. Recruit to Retain
  29. 29. Managers Schedule Time No Openings? Hiring managers invest an hour weekly to update resource forecasts and review resumes within pipeline to support business growth Openings? Commit six to eight hours weekly to recruitment, interview, and selection activity • ad hoc hours during week or • regular schedule such as ~ 4:00PM - 6:00PM Thursdays ~ 8:00AM - 12:00 noon Fridays Expert staffing drives high performance, sustained customer satisfaction, and revenue growth. © Gunn & Associates, Inc. Recruit to Retain
  30. 30. Manager Success? No Accident.Promote from within or hire from the outside? 70% - 80% promotions net continuity and workplace motivation as benefits 20% - 30% new hires net new viewpoints and culture changeTrain managers to: Understand employee motivation within the Belonging-Achievement- Recognition framework… employees value the quality of their role, pride in their organization, autonomy, learning, having an impact… Evaluate employee performance and identify employee potential Perform role of mentor Consider prior success as the predictor of future success but also seek “problem solving” skills and “learning agility” in new hires for all roles Attract, retain, and develop staff and then unselfishly “launch” (transfer or promote) them across business units Collaborate together on rating high potential employees who should perform developmental assignments and task force training under different managers Seek different jobs for themselves to develop their management skills Realign incentive pay to recognize leadership competencies © Gunn & Associates, Inc. Recruit to Retain
  31. 31. Problem Solver* Self-Assessment 1. Solutions Focused [ ] 2. Open to reason [ ] 3. Treat others with respect [ ] 4. Identify issues and explore alternatives [ ] 5. Take responsibility for own behavior [ ] Rating Key: 3 = strength 6. Self-control including tongue [ ] 2 = skill 1 = needs development 0 = no confidence in ability 7. Intent listener to other opinions [ ] Problem Solver Self-Assessment Points 8. Peacemaker – turns conflict into problem solving [ ] Champion 39 - 34 Very Skilled 33 - 27 9. Objectivity maintained regardless of environment [ ] Skilled 26 - 20 Novice* 19 or lower 10. Straightforward – presents information accurately [ ] * Mentor Needed 11. Willing to confront; attacks problems not people [ ] * G&A thanks Dr. D.D. (Don) Warrick for his studies of Problem Solver and Resister / Hard-Core Resister behaviors. 12.Don Warrick and feedback – teachable,of Colorado,learn Open to Robert Zawacki, University eager to co-authored “High Performance Management” [ ] © Gunn & Associates, Inc. Recruit to Retain 13. Personal style promotes dialogue and good relations [ ]
  32. 32. Quality of Hire = “QoH”Understand QoH indicators and build a great workplace. Role Analysis. What experience, skills, and competencies are required for each role? Job fit is 85% of employee motivation. Structured Screening. Evaluate candidates with technology and multiple interviews. Candidate Experience and On-Boarding. Keep job seekers informed. The job seeker is the customer The hiring manager and recruiter honor the “24 hour” candidate feedback rule Recruiting Cycle Metrics. time-to-start, submission to interview ratio, interview to offer ratio, other first year retention rates, cost of turnover, turnover by performance, etc. Satisfaction Surveys. Assess manager and new employee data 30 days after start date. Source of Hire. By each position know the best sources for each key role. Continuous Improvement. Regularly fine tune all recruitment processes. © Gunn & Associates, Inc. Recruit to Retain
  33. 33. Recruiter Monthly Report Due 3 rd WD MonthlyDate: ___________ Recruiter Name: _____________________________ Present Workload # REQS ____ # Jobs ____ # Hiring Managers [active REQS] ____ Estimated Resume Submission to Interview Ratio [ ] 50% + [ ] 25% - 50% [ ] < 25% Top Accomplishment Past Month _________________________________________________ Most Difficult Issue in Need of Resolution __________________________________________ Expected Resolution date _____________ Need Management Assistance? [ ] Yes [ ] No Resource Needs Next 90 Days ____________________________________________________ Hires Past Month [start dates] Total _____ Females _____ Minority _____ Monthly I Confirm with All Hiring Managers [ ] Current Status All Openings [ ] Future Openings from Workforce Plans [ ] Openings Priorities [ ] Openings to Hold, Delay, Close © Gunn & Associates, Inc. Recruit to Retain
  34. 34. Recruiter Role• Coach managers and clear obstacles for them throughout the recruiting cycle.• Facilitate the effective use of systems.• Maintain qualified candidate flow and pre-qualify, refer, interview, assess, recommend, and negotiate as needed.• Recognize the job seeker as “customer” and promote the “24-hour rule.”• Ensure sustained and consistent EEO outreach and results.• Support building a pipeline of "problem solvers" we cant wait to hire!• Provide recruiting support that grows the business.• Perform with enthusiasm and high energy the roles of:  Coach – demonstrates efficient and consistent processes  Analyst – shares metrics so we know how we’re doing  Reporter – escalates issues and shares successes  Recruiter – provides tailored, flexible and full-cycle Recruit to Retain © Gunn & Associates, Inc.
  35. 35. Recruiter Self-Assessment Rating Coach hiring managers in recruitment and selection and collaborate closely with them [ ] Full cycle skills [source, qualify, assess, refer, recommend, persuade, negotiate, close, etc.] [ ] Maintain qualified candidate pipelines [ ] Professional/responsive in keeping job seeker feeling like the customer [ ] Rank talent on job history, motivation, KSA and accomplishments, education, competencies [ ] Continual improvement in systems, processes and problem solving [ ] Report with accuracy and clarity and escalate unresolved problems [ ] Recruit diversity [ ] Demonstrate confidence, good judgment and prudent risk-taking [ ] Model dependability, enthusiasm, integrity, collaboration, passion, high energy [ ] Total Score: [ ] Rating Key: 3 = strength | 2 = skill | 1 = needs development | 0 = no confidence in mastery Recruiter Rating Champion 30 – 28 Skilled 27 – 24 23 – 18 © Gunn & Associates, Inc. Recruit to Retain
  36. 36. Succession Planning Q: What priority do you assign to building leadership talent pools? A: Top Priority Have layers of middle management lost in past corporate reorganizations created severe leadership shortages?Actions Promote the right people into the right roles at the right times Career Profiles/Development Plans |Data Management System | Confidentiality Identify highly skilled leaders and potential leaders including diversity Keep Gap Analysis dynamic – today’s versus tomorrow’s staff competency needs Scenario plan on the future vision of your enterprise Involve senior management in collaboration and review Develop leadership through… Assessments | Training | Job Rotation | Task Force Work Temporary Assignments | Mentoring Benefits Lower turnover costs and lower hiring costs Higher employee trust, confidence, morale and retention © Gunn & Associates, Inc. Recruit to Retain
  37. 37. Talent Defined“What is talent?”HR executives at 250 large/midsized North American organizations defined talent 86% senior leaders 82% employees with leadership potential 76% key contributors/technical experts 48% entry level employees with leadership potential “War for Talent” is again perceived by employers “Talent” possesses critical skills and performs at highest levels “Leaders” perform their best work and help others do the same Towers Perrin Survey 2006 © Gunn & Associates, Inc. Recruit to Retain
  38. 38. Talent Scouts “Talent Scouts” are employees with recruiter competencies, acting as occasional recruiters while building your recruiting culture!Talent Scouts add a dimension to your Professional Development Program and scalable recruiting power without hiring new recruitersProgram Executives nominate staff with recruiter competencies 20 to 40 hours weekly over 60 to 90-day assignment 8 to 16 hours weekly for 12-month assignment Talent Scouts have been successful referring high caliber new hires are high potential employees who will benefit from this experience are assigned recruiters who coach in process, tools, style, and employment law coach recruiters in IT, applications and other functional nomenclature success advertised as a promotion to the Employee Referral Program © Gunn & Associates, Inc. Recruit to Retain
  39. 39. Task Force Developmental ExperiencesBusiness schools strive to simulate reality in leadership case studies. But yourbusiness can assign high-potential staff to solving relevant, complex and real-lifebusiness challenges.Task Force Participants gain broad, big picture perspective by working on a cross-functional task force team learn to appreciate the views of other functions as articulated by other participants exercise their skills in listening, collaboration, and persuasion Corporate Culture strengthened by local heroes or champions born from task force success Assignments communicate context and theory up front contain written charter, purpose, development goals, and commitment duration require participant to contribute and grow their creative problem solving skills involve participants actively so they do not become observers monitor learning by post task force coaching and debriefing © Gunn & Associates, Inc. Recruit to Retain
  40. 40. Workforce Planning - ActionsAction #1: Workforce Planning at Top of Corporate Agenda Appoint HR the Champion Business Intelligence | Metrics | Staffing Forecasts | Workforce Scenarios Forecast where current trends are taking the organization Build future scenarios based upon recruitment effectiveness trends Time-to-Start | Quality | Talent Pipelines | Turnover by Performance | Costs Require top management to influence “bottoms up” momentum Conduct workshops that make Workforce planning principles institutionalized Workforce planning as “EPS relevant” Line managers become skilled practitionersHR facilitates workforce planning analysis and reporting. © Gunn & Associates, Inc. Recruit to Retain
  41. 41. Q: What makes an organization EXTRAORDINARY ?A: TALENT. Selecting the exceptional from thebest. Recruit, engage, and retain skilled individuals who Align with the core values of your enterprise. Higher profits? Hire talent. Build your talent brand. Talk with us. G&A. © Gunn & Associates, Inc. Recruit to Retain