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Super Awesome Test Presentation
1. Presenter:
Date:
Prepared for:
John Doe
22 January 2014
Client’s Business Name
Confidentiality - This proposal contains information that is proprietary and confidential to Digital Current. This information is provided for the sole purpose of permitting the recipient to evaluate the
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persons outside the group directly responsible for the evaluation of its contents, without the prior written consent of Digital Current..
Digital Current reserves the right to request that all copies of the proposal be returned by the recipient at the conclusion of the evaluation process.
Client’s Logo Here
StrategyProposal
2. Business is more competitive than ever.
To get ahead you don’t have to outspend competitors,
you have to outsmart them
3. Understanding your business and unique online marketing goals is the first step in
developing and executing a successful campaign.
Your Objectives
Grow and enhance
www.mywebsite.com’s online presence
through strategic growth and awareness
efforts.
Increase Rankings
Improve search engine rankings for
existing and newly targeted keywords
and phrases.
Drive Traffic
Increase the number of qualified
monthly organic visitors to
www.mywebsite.com
Generated Leads
Create new business by converting
visitors into customers.
16 June 2014 CONFIDENTIAL
Increase Rankings
Editor's Notes
Messaging Notes (RG 5/29/14)
Potential Speaking Points:
“Throwing money at the problem is rarely a problems doesn’t solve them.
Online marketing moves at break-neck speeds. Businesses rarely have the time to
Messaging Notes (RG 5/29/14)
Objectives should be customized to the opportunity and client needs.
This is our first opportunity within the presentation to demonstrate to the prospective client that we listened to their needs and took into consideration their individual business and marketing goal as part of our analysis and proposal development. This should be personalized and focus on the client. If possible, quote something they said during the intake call as it relates to their industry, business or target audience needs.
Discuss with the client how our recommended solution will accomplish short-term goals as we work towards their longer term goals. Putting a man on the moon was the summation of thousands of big and small wins that resulted in accomplishing a major objective.