Powerhouse USA: Creative Business Solutions


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This slideshow gives a brief glimpse into Powerhouse USA and the services offered to clients. A full-service agency based in Orlando, FL, Powerhouse USA specializes in advertising, lifestyle marketing, promotions, special events and internet marketing.

For more information, please visit www.PowerhouseUS.com or call (321) 231-6168.

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Powerhouse USA: Creative Business Solutions

  1. 1. Advertising  Lifestyle Marketing  Promotions Special Events  Internet Marketing
  2. 2. “ Power” <ul><li>The ability or capacity to perform or act effectively. </li></ul><ul><li>A specific capacity, faculty or aptitude. </li></ul><ul><li>Strength or force exerted or capable of being exerted; might. </li></ul><ul><li>The ability or official capacity to exercise control; authority. </li></ul><ul><li>Forcefulness; effectiveness. </li></ul><ul><li>At Powerhouse USA, we define power in a simple statement: </li></ul>The ability to achieve your business goals through focused and effective business marketing solutions.
  3. 3. About Powerhouse USA <ul><li>With Powerhouse USA, you get just the marketing services you need. </li></ul><ul><li>Our company is a fee-based company which is not predicated on selling a specific marketing service or product. </li></ul><ul><li>At Powerhouse USA, we use our expertise to concentrate and focus all the marketing resources that are needed to provide an effective result. </li></ul><ul><li>What this means for you is that we are not biased toward or limited to one specific marketing resource. We recommend what is needed, not what we want to sell you. </li></ul>
  4. 4. Results-Driven Focus <ul><li>“ Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.” </li></ul><ul><li>– Dr. Peter Drucker </li></ul><ul><li>  </li></ul><ul><li>At Powerhouse USA, we ensure that the marketing resources you are currently using are focused and concentrated. We then use various resources and contacts to provide you with any additional service needed at our negotiated cost. </li></ul><ul><li>  </li></ul><ul><li>Every recommendation is designed to achieve concentration and focus as a means to delivering results .   </li></ul>
  5. 5. Why Us? <ul><li>Focus on You – We work hard to achieve your goals while you focus on your business. We’re local and have local automotive expertise. </li></ul><ul><li>95% Retention – 95% of our clients renew our services. We build long term relationships. </li></ul><ul><li>Full-Service Agency – SEO, VSEO, and SEM, Online Marketing, Social Media Marketing, and Reputation Management. We understand traditional media tie-ins. </li></ul><ul><li>Detailed Reporting, Tracking, and Analysis – Monthly keyword reports, traffic reports, and detailed website analytics reports. We do more than reporting, we make custom analysis and make recommendations. </li></ul><ul><li>Maximized Value – Maximum value for lowest possible marketing cost. We’re all about effectiveness and efficiency. </li></ul><ul><li>Competitive Edge – Our expertise will help you move ahead of your competition, establish trust and credibility for your business. </li></ul>
  6. 6. Analysis is the First Critical Step <ul><li>At Powerhouse USA, we spend the necessary time to fully analyze your goals, structure, and current marketing programs. </li></ul><ul><li>We thoroughly explore </li></ul><ul><li>what partnerships or </li></ul><ul><li>co-operative programs </li></ul><ul><li>we can pursue to help </li></ul><ul><li>save you money and </li></ul><ul><li>help deliver the desired result. </li></ul>
  7. 7. Competitive Analysis <ul><li>Who is your direct competitor? </li></ul><ul><li>What is the most unique thing </li></ul><ul><li>you offer? </li></ul><ul><li>What is the most unique thing </li></ul><ul><li>your competitor offers? </li></ul>
  8. 8. Determining Market Position <ul><li>What have you done to make your customers aware </li></ul><ul><li>of the difference? </li></ul><ul><li>Is uniqueness important </li></ul><ul><li>to your customer? </li></ul><ul><li>How are your competitors </li></ul><ul><li>vulnerable? </li></ul><ul><li>Are there any negative pre-dispositions about your company, product or service? </li></ul>
  9. 9. Experience & Diversity <ul><li>David “DP” Preschel, founder of Powerhouse USA, has experience in many diverse areas of marketing: </li></ul><ul><li>Worked for years as an artist manager & concert promoter </li></ul><ul><li>Worked with major record companies and entertainment companies </li></ul><ul><li>Planned & purchased media in major and secondary markets </li></ul><ul><li>Created and executed “lifestyle” marketing programs </li></ul><ul><li>Designed and produced major corporate special events </li></ul><ul><li>Wrote, directed and produced hundreds of radio & television campaigns </li></ul>
  10. 10. Marketing Experience <ul><li>The entertainment industry has long been known for an intense, competitive environment which demands attention to trends while using time-tested marketing methods. David “DP” Preschel took on the challenge of managing rock bands, promoting concerts and arranging personal appearances for hundreds of acts in several markets. Best known as personal manager for rock icons Stray Cats and Drivin’ N’ Cryin’ , DP constantly worked to secure show opportunities and maximize revenue for artists of all types, all the while working tirelessly to ensure that each show was a success. </li></ul>
  11. 11. Vitality & Depth <ul><li>Brittani Preschel, vice president of Powerhouse USA, plays a vital role in our business marketing solutions: </li></ul><ul><li>Handles all co-op pre-approvals and claims for more than 7 </li></ul><ul><li>automotive brands </li></ul><ul><li>Manages spot traffic and media relations </li></ul><ul><li>Coordinates client events and functions </li></ul><ul><li>Develops Internet advertising campaigns and guides search </li></ul><ul><li>engine marketing (SEM) </li></ul><ul><li>Designs and produces special events </li></ul><ul><li>Directs and oversees the Powerhouse creative team </li></ul>
  12. 12. We Do It All <ul><li>In addition to unlimited experience in diverse areas of marketing, Powerhouse USA has also developed unique and effective campaigns using: </li></ul><ul><li>Special Events </li></ul><ul><li>Direct Mail </li></ul><ul><li>Media Buying </li></ul><ul><li>Personal Appearance Marketing </li></ul><ul><li>Sales Promotions </li></ul><ul><li>Infomercials </li></ul><ul><li>Radio Spots </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Television Commercials </li></ul><ul><li>Powerhouse USA does it all. </li></ul>
  13. 13. Scope of Work: Business Planning & Media Relations Media Relations · Media billing procedures and coordination of funds transfer · Confirming funds transfers and wire confirmations · Electronic upload and FTP support · Spot delivery and confirmation · Traffic instructions · Reconciling Media billing · Co-op compliance Business Consulting · Forecasting · Creative development · Planning Media Buying · Requesting advertising avails · Negotiating media rates and schedules · Demanding Active Accountability · Requesting Pre logs · Requesting Post logs
  14. 14. Scope of Work: Creative Support Creative Direction · Campaign ideas · Copywriting · Spot building with production house · Spot approval and delivery instructions Graphic Support · Fielding any and all client marketing and advertising requests · Snipe signs, door signs, resizes, custom graphics · Bi-monthly coupons for website · Custom web banner graphics · Newspaper ads, print ads, direct mail pieces
  15. 15. Creative Example: Print
  16. 16. Scope of Work: Internet Marketing Strategies Website Management · Specials management · Coupons management · Updates and postings · Ad scheduling, ad delivery · Event scheduling Website Analysis · Create website analytics platform · Install custom analytics code · Link analytics metrics with search engine optimization campaigns · Create Customized reports · In-depth analysis and benchmarking · Custom filters and IP exclusions Social Media Marketing · Social media platform creation · Content updates and postings · Reciprocal linking with accounts · Link backs to website · Real-time updates and management for specific campaign offers · Integration of campaign creative Search Engine Marketing (SEM) · Creation of customized search engine marketing campaigns · Real-time text ad updates and synchronization with media campaigns · Reporting · Campaign optimization
  17. 17. <ul><li>Social Mention Management </li></ul><ul><li>Alerts </li></ul><ul><li>Updates </li></ul><ul><li>Postings </li></ul><ul><li>Communication </li></ul><ul><li>Content Control </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Squidoo </li></ul><ul><li>Digg </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Wordpress </li></ul><ul><li>Search Engine </li></ul><ul><li>Marketing (SEM) </li></ul><ul><li>Google AdWords </li></ul><ul><li>Yahoo! Search Marketing </li></ul><ul><li>Campaign Development </li></ul><ul><li>Keyword Specialization </li></ul><ul><li>Performance Reports </li></ul><ul><li>Monitoring </li></ul><ul><li>Updates </li></ul><ul><li>Analytics </li></ul><ul><li>Web Video Production </li></ul><ul><li>Pre-Production & Scheduling </li></ul><ul><li>Uploads </li></ul><ul><li>Title, Tag, Describe </li></ul><ul><li>Share </li></ul><ul><li>Website Analytics </li></ul><ul><li>Custom Code </li></ul><ul><li>Embedding </li></ul><ul><li>Reports </li></ul><ul><li>Linking to SEM </li></ul><ul><li>Website Monitoring </li></ul><ul><li>Specials Management </li></ul><ul><li>Content Updates </li></ul><ul><li>Broken Links </li></ul>Scope: An Example YOUR BUSINESS <ul><li>Reputation Management </li></ul><ul><li>Business Reviews </li></ul><ul><li>Updates </li></ul><ul><li>Management </li></ul><ul><li>Alerts </li></ul><ul><li>Content </li></ul><ul><li>Postings </li></ul>
  18. 18. Social Mention Management <ul><li>Alert Creation </li></ul><ul><li>TMO Text Mentions </li></ul><ul><li>VMO Video Mentions </li></ul><ul><li>Content Control </li></ul>
  19. 19. VMO: Video Sharing Sites
  20. 20. Reputation Management <ul><li>Profile & Account Creation </li></ul><ul><li>Customer Feedback & BDC Communication </li></ul><ul><li>Strategy: </li></ul><ul><ul><li>Displace Negative Comments with Positive </li></ul></ul><ul><ul><li>Proactively Monitor Postings </li></ul></ul>
  21. 21. Social Media Marketing <ul><li>Content Management & Postings </li></ul><ul><li>Reciprocal Linking </li></ul><ul><li>Specific Campaign Integration </li></ul>
  22. 22. Social Media Examples
  23. 23. Social Media: Blogs
  24. 24. SEM Example: Google Search
  25. 25. SEM: Continued Success <ul><li>Your website can receive 92% of the clicks in a branded search </li></ul><ul><li>by being number one in organic and paid search. </li></ul><ul><li>This is a 53% increase from just being </li></ul><ul><li>number one in organic search. </li></ul>
  26. 26. Website Monitoring <ul><li>Specials Management </li></ul><ul><li>Updates and Postings </li></ul><ul><li>Broken Links, Outdated Pages </li></ul>
  27. 27. Website Analytics <ul><li>Insertion of Customized Embedded Tracking Code </li></ul><ul><li>Advanced Visitor Tracking </li></ul><ul><li>Site Usage Statistics & Metrics </li></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Page Views per Visit </li></ul></ul><ul><ul><li>Bounce Rate </li></ul></ul><ul><ul><li>Avg Time on Site </li></ul></ul><ul><li>Insights to Content Popularity </li></ul><ul><li>Monitor Traffic Sources </li></ul>
  28. 28. Analytics Example
  29. 29. Web Video Production
  30. 30. Contact Us <ul><li>David “DP” Preschel </li></ul><ul><li>(321) 231 – 4488 </li></ul><ul><li>[email_address] </li></ul><ul><li>Brittani Preschel </li></ul><ul><li>(321) 231-6168 </li></ul><ul><li>[email_address] </li></ul>