7. What is the RESULT?
• Granite installer: “I make homes more
beautiful with granite.”
• Bedding store owner: “I help people
get a good night’s sleep.”
• Realtor: “I help families achieve the
lifestyle they dream of.”
• Chamber Exec: “I help local businesses
succeed.”
20. You can do it, too!
• If no one is advertising/promoting and
you are, you stand out!
• If no one is advertising/promoting and
you are, you get the business!
• This economy is full of customers and
opportunities, and they will go the the
companies that are VISIBLE!
• Opportunities can be VERY affordable.
23. Try Something New
• Web-newsletter to your clients with links back
to your site - Constant Contact
• Add a blog to your website
• Sponsor an event (join with others) - get your
name and logo out there - esp. with “benefits”
• Sponsor a contest or a giveaway
• Create traffic - like Las Vegas
• Be an expert - take a reporter to lunch!
• Give a talk...like this one!
27. Make Same-Old NEW
• Landscape - Colorado Biz says
landscape architecture can boost real
estate sales
• Clean up a retail or professional
environment
• Make the same thing look different - for
both you and your customers - paint,
re-arrange, re-do for FRESH!
30. Have some fun!
• Ellie the dog sells real estate
• Ski jumpers sell high end menswear
• Gay ski week sells bodywaxing
• 10 deer sell a magazine
• A refrigerator magnet sells a health club
32. Be colorful. Be yourself.
• Don’t buy in to gloom.
• Take a break from things that aren’t
moving forward.
• Envision what you want to make
happen and make it happen!