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Ten Tips for Women in Business Network

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Learn simple and inexpensive things you can do, plus tips and creative ideas from the pros to better market you and your business in today's economy.

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Ten Tips for Women in Business Network

  1. 1. TEN TIPS for Marketing Your Business to Grow Nancy Wilhelms June 16, 2009
  2. 2. Why it’s important: We’re in a brand new ballgame!
  3. 3. Getting Started • Introductions - Name and business • What questions would you like answered or discussed today?
  4. 4. Goal • Make you think about • Marketing your business • Marketing yourself
  5. 5. The same dilemma • When there’s little business out there...how do we get the customers to come to us?
  6. 6. #1 Communicate BENEFITS of what you do!
  7. 7. What is the RESULT? • Granite installer: “I make homes more beautiful with granite.” • Bedding store owner: “I help people get a good night’s sleep.” • Realtor: “I help families achieve the lifestyle they dream of.” • Chamber Exec: “I help local businesses succeed.”
  8. 8. Exercise • Let’s take a minute to write out the benefit(s) of what you do
  9. 9. #2 Know your customers
  10. 10. They are your best asset • Your best source of repeat business • Your best source of new business • Your best source of referral business
  11. 11. Market to, in this order • Current customers • Friends and family of current customers
  12. 12. and very last... • Tall dark strangers
  13. 13. #3 Target your customer
  14. 14. Go where he/she goes • In media • In habit • For fun
  15. 15. #4 Ask for Referrals!
  16. 16. Don’t Be Afraid of This! • Your current customers are the best source of new customers. • If you don’t ask, they won’t share!
  17. 17. Expose Yourself to NEW • New “social media” • Facebook • My Space • Linked In • Twitter • More
  18. 18. #6 Go where others aren’t
  19. 19. You can do it, too! • If no one is advertising/promoting and you are, you stand out! • If no one is advertising/promoting and you are, you get the business! • This economy is full of customers and opportunities, and they will go the the companies that are VISIBLE! • Opportunities can be VERY affordable.
  20. 20. Whatever you do • GET YOUR CUSTOMERS’ EMAIL ADDRESSES!!!
  21. 21. #7 Go Outside the BOX
  22. 22. Try Something New • Web-newsletter to your clients with links back to your site - Constant Contact • Add a blog to your website • Sponsor an event (join with others) - get your name and logo out there - esp. with “benefits” • Sponsor a contest or a giveaway • Create traffic - like Las Vegas • Be an expert - take a reporter to lunch! • Give a talk...like this one!
  23. 23. #8 Fly your sail
  24. 24. Get out there! • Network • Volunteer for something you care about • Partner • Attend Chamber events! • Don’t stay “in”
  25. 25. #9 Change Your Environment
  26. 26. Make Same-Old NEW • Landscape - Colorado Biz says landscape architecture can boost real estate sales • Clean up a retail or professional environment • Make the same thing look different - for both you and your customers - paint, re-arrange, re-do for FRESH!
  27. 27. 60-Second Exercise: • Quick thoughts - What can you do that you’re not doing now? • Five quick thoughts!
  28. 28. #10 Be CREATIVE
  29. 29. Have some fun! • Ellie the dog sells real estate • Ski jumpers sell high end menswear • Gay ski week sells bodywaxing • 10 deer sell a magazine • A refrigerator magnet sells a health club
  30. 30. #11 Be Contrary!
  31. 31. Be colorful. Be yourself. • Don’t buy in to gloom. • Take a break from things that aren’t moving forward. • Envision what you want to make happen and make it happen!

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