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3. what is the difference between
white hat and black hat seo
methods

6. SEO techniques are classified into two broad
categories :-
1) White Hat SEO
2) Black Hat SEO

9. Now we are discussed what is the difference between
white hat and black hat seo techniqus

10. Comparision :-
Meaning of White hat seo :-Conforms to search
engine designs and involves no deception.
Meaning of Black Hat SEO :- Techniques used to
get higher search rankings in an unethical manner.

11. Status : -
Status of White hat seo :- Approved by search
engines.
Status of Black Hat SEO :- Disapproved by search
engines.

12. Result : -
Result of White hat seo :- Results last a long time.
Result of Black Hat SEO :- Site is eventually
banned, de-indexed or penalized through lower
rankings.

13. Techniques : -
White hat seo :- White hat SEO techniques include research,
analysis, re- write meta tags to be more relevant, content
improvement and web redesign.
Black Hat SEO :-Black hat SEO techniques include keyword
stuffing, doorway and cloaked pages, link farming, hidden
texts and links, blog comment spam.

14. Contents: - Black Hat SEO vs White Hat SEO
1 Features and Techniques Used
2 Effectiveness of white hat vs black hat SEO
3 Consequences of Black hat vs White hat SEO
 Panda
 Penguin

15. 1 . Features and Techniques Used
Black hat SEO techniques usually include characteristics that
break search engine rules and regulations, create poor user
experience, unethically present content in different visual and
non-visual ways to search engine spiders and human users. Black
hat SEO practices can yield quick results but there is also a
higher risk of penalty if discovered. Black hat SEO is a short-
sighted solution to the long term problem of organic search
traffic.

16. Black Hat SEO techniques Include:
 Spamdexing
 Keyword Stuffing
 Invisible Text
 Doorway Pages
 Invisible iFrames

17.  Spamdexing : -
which is the practice of repeating unrelated
phrases to manipulate the relevancy or
prominence of resources indexed by a search
engine.

18.  Keyword Stuffing
This includes packing long lists of keywords
without proper formation .

19.  Invisible Text : -
This is the placing of keywords in white text on a
white background in order to attract search engine
spiders.

20.  Doorway Pages : -
This is a fake page that user never gets to see. This is
constructed only for search engine spiders so as to trick
them into indexing the site higher.

21.  Invisible iFrames : -
The page visible to user need not belong to company
hosting the webpage. These are used to download
software on to user’s computer in background without
user’s knowledge.

22. White Hat SEO is creating content for users and not search
engines. Its main aim is to promote accessibility. White hat SEO
not only follows all SEO guidelines but ensures that all content
indexed by search engines is the same as the content that a human
user will see. It focuses on readability, relevance of content, well-
structured and well-written content that will be useful to people
who read it. It also focuses on cross-linking pages internally on a
website where appropriate, as well as building relevant inbound
links from trusted sources.

23. 2 . Effectiveness of white hat vs black hat SEO : -
SEO is part science, part art. There is a wide range of
opinion[1][2] in the SEO practitioner community
regarding the effectiveness of white hat vs black hat
techniques. Most agree that white hat techniques take
longer to improve search rankings

24. 3 . Consequences of Black hat vs White hat SEO : -
Even though quick results make black hat SEO tempting, it
can get your site banned (de-indexed) or heavily penalized
for use of unethical practices. It is widely believed that the
risk is not worthwhile for websites that plan to be
operational over the long haul. Moreover black hat SEO
methods give only short term results. White hat SEO can
get your site ranked higher by use of ethical techniques,
good content, appropriate keywords and a combination of
smart marketing angles providing long lasting results.

25. Panda : -
Google's Panda update rewards websites that have
high-quality content. After this algorithm update, low-
quality pages on the site affected not just the ranking
for those pages but for the entire website.

26. Penguin : -
Google's Penguin update was targeted specifically at
black hat SEO techniques using which some website
owners had accumulated thousands of links from "link
farms". Thousands of such websites were penalized
due to the Penguin update.

27.  Webmasters were encouraged to remove bad links
pointing to their site.
 In some cases, they were able to do so successfully
but often webmasters cannot control who links to
them.

28. Negative SEO : -
Because you cannot control who links to your site, it's possible for a
competitor to pay link farms to point "bad links" to your website from
poor-quality sites. Google's algorithms could penalize you for these
links, which would hurt your search engine rankings. Bing has a tool
that lets webmasters disavow bad links pointing to their website but
Google does not. Some analysts have criticized Google for letting
their algorithm be gamed with negative SEO.