How fast and how many times can we fail?
> Soho? How much are you earning?
– Good company Average PE = 20 months income
> Co-Founder? How much do you need to invest?
– Paul Gramham 1 / ( 1 – N )
> Incubator? How much share you need to sell out?
– 4-7% in the silicon valley
> How many pivot can you do?
– MVP in 3 months? 6 months? What’s the different?
How many certification do you have?
Indicator (指標) vs Goal (目標)
> What is your Goal? Philosophical problem?
> Money != Happiness ? So what?
> How are you investing your time?
> Why someone invest you?
Getting Offline User from Online
> 6Million Traveler going to 三亚 alone.
> Create a mobile application to get user before they go aboard to
enjoy Duty Free program
> Close to 200 branches to gain user everyday and provide a
uniform shopping experience online and offline, inland or travel
China Traveller Market is not as big as Outside
China Duty Free market
IDC, Aug, 2013
> Retail sales of tax-free goods in China totaled
16.8 billion RMB in 2013
> Expected growth to 30 billion RMB in 2015
> London alone 2.78 billion RMB from Chinese
tourists each year. Chinese tourists comprise 1%
of airport shoppers but account for 25% of
> Shanghai Free Trade Zone only entitle
5% import value-added tax rate
Offline to Online market
> IoT & M2M communication market in 2011 was
worth $44 billion. Expected to $290 billion in 2017
CAGR of 30.1%
Number of Connected Objects Expected to
Reach 50billion by 2020
> There are 8.7 billion connected object in 2012
and Cisco expect it will growth over 50 Billion in
> Startup are creating lots of IoT object from
Kickstarter and Indiegogo crowded funding
platform to test the market with.
> B2B focus area suggested by business
> Connected Advertising
> Intelligent traffic management
> Waste Management
> Smart electricity grid
> Industrial control
PICK YOUR OWN FIGHT
Do whatever you wanted to!
Why Open Source is useful?
> Faster Time to
> Stable and Tested
> Highly customizable
> Use at zero cost
> Is it your core value?
> Front end
– Boostrap.js, jQuery
> Back end
– Drupal, WordPress
Why SaaS is useful?
> Scale and Cost
> Rent vs Buy
> Partner and Ecosystem
> Is it your core value?
> User information
– Chargify, Spreedly, Recurly,
> Customer Support
– LiveChat, WeChat, Twilio, ZenDesk,
> Online Storage
– Wufoo, BaiduYun
> Big Data
– Kissmetrics, mixpanel, GoodData,
Why using Online Marketing?
> Professional ROI
> Looking good =
– Facebook, Twitter,
> Creating Video
– Grumo Media, Epipheo
Studios, and wdysd
– Kickstarter, Indigogo,