9. Taking the fear, uncertainty and doubt
out of openness
Why openness is important
What FUD looks like
Making different things open
@moominlounge
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10. “FUD is...a strategy to
influence perception by
disseminating negative and
dubious or false information
and a manifestation of the
appeal to fear”
https://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt
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11. “Microsoft…
quoted a figure of
£500m as the cost
of transitioning...”
Bryan Glick, 2014
http://bit.ly/AcidTestOpen
11
12. “Microsoft…
quoted a figure of
£500m as the cost
of transitioning...”
Bryan Glick, 2014
http://bit.ly/AcidTestOpen
The cost of being
locked-in to a
proprietary
format is £500m
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