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Taking the FUD out of
openness
Camp Digital 2018
2 May 2018
Linda Humphries
@moominlounge
2
Taking the fear, uncertainty and doubt
out of openness
Why openness is important
What FUD looks like
Making different things open
@moominlounge
3
4
CC-BY-SA-2.0 Maersk Line
5CC-BY-SA-2.0 Trondheim Havn
On Distributed Communications, Paul Baran (1964)
6
7CC-BY-SA-3.0 Pipibox
8
Taking the fear, uncertainty and doubt
out of openness
Why openness is important
What FUD looks like
Making different things open
@moominlounge
9
“FUD is...a strategy to
influence perception by
disseminating negative and
dubious or false information
and a manifestation of the
appeal to fear”
https://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt
10
“Microsoft…
quoted a figure of
£500m as the cost
of transitioning...”
Bryan Glick, 2014
http://bit.ly/AcidTestOpen
11
“Microsoft…
quoted a figure of
£500m as the cost
of transitioning...”
Bryan Glick, 2014
http://bit.ly/AcidTestOpen
The cost of being
locked-in to a
proprietary
format is £500m
12
13
Making things
open can be
scary
@moominlounge
Taking the fear, uncertainty and doubt
out of openness
Why openness is important
What FUD looks like
Making different things open
@moominlounge
15
@moominlounge
1. Be clear about
what you mean when
you say ‘open’
Collaboration
Transparency
Due process
Fair access
Market support
Rights
17
@moominlounge
2. Find your heroes
1% to local
causes
@moominlounge
@moominlounge
3. Find your tribe
@moominlounge
4. Build trust
Creative Commons
http://bit.ly/
CoopDigitalGDPR
@moominlounge
5. Share what
you learn with others
@moominlounge
6. Bring the
benefits into
your organisation
grantnav.threesixtygiving.org/
Openness helps
people co-operate to
make things better
32
Thank you
Linda Humphries
@moominlounge

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Taking the FUD out of openness - Linda Humphries [Camp Digital 2018]