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Quality Streak. Creating Sites That Google Wants To Eat Up. Nom.

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We are all in this together now. If you want a site to rank and bring you revenue then you need to big looking at the bigger picture. A dive into Google's quality rater guidelines helps understand what we need to do to help sites rank better.

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Quality Streak. Creating Sites That Google Wants To Eat Up. Nom.

  1. 1. Quality Streak: Creating Sites That Google Wants To Eat Right Up. Nom.
  2. 2. What Are We All After?
  3. 3. More Traffic
  4. 4. More Revenue
  5. 5. It's All Complicated
  6. 6. Who Is Going To Help Us Drive That Traffic?
  7. 7. But...They Do Some Updates Don't They?
  8. 8. But....They Do Some Updates Don't They?
  9. 9. How Are Google Doing All This?
  10. 10. Quality Raters Quality Raters
  11. 11. Simple, Right?
  12. 12. What Do Google Consider “Quality”?
  13. 13. They Have The Quality Rater Guidelines
  14. 14. We Are All Intertwined
  15. 15. You Want A Website That Google Is Going To Love?
  16. 16. Then You Have To Create A Website That Users Are Going To Love
  17. 17. Who Helps Make This Happen?
  18. 18. All Of Us
  19. 19. Devs And Designers
  20. 20. SEO And PPC’ers
  21. 21. Copywriters And Social Media Managers
  22. 22. Ask Yourself
  23. 23. Ask Yourself Can I Do All Of This On My Own?
  24. 24. Ask Yourself Can I Do All Of This On My Own? And Satisfy The Good Quality Raters?
  25. 25. You Really Think So?
  26. 26. It Would Drive You Crazy!
  27. 27. You Really Think So? “Everybody thinks their website is above average.” Matt Cutts :// 2014
  28. 28. Hello, The Ikea Effect
  29. 29. But So… Many… Things…
  30. 30. Google Have Been Giving Us Clues For Ages
  31. 31. Google Have Been Giving Us Clues For Ages One Word. Repeated.
  32. 32. Google Have Been Giving Us Clues For Ages One Word. Repeated. Quality.
  33. 33. Quality Content "One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content." Google :// Every year since the dawn of time (https://support.google.com/webmasters/answer/66361?hl=en)
  34. 34. Quality Websites "The main thing is that people should avoid looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself, and nothing has changed today. Think about how you can create compelling content or a compelling experience for users." Matt Cutts :// 2012 (https://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/)
  35. 35. I Miss Matt Cutts
  36. 36. Google Has Told Us What To Do
  37. 37. (Sort Of)
  38. 38. E-A-T And Y-M-Y-L
  39. 39. Apologies For Some Bullet Points Coming Up
  40. 40. Apologies For Some Bullet Points Coming Up
  41. 41. YMYL: Your Money Or Your Life
  42. 42. Google Search Quality Guidelines, Section 2.3 These are the pages that Google hold to a high standard because they can impact a persons life. • Shopping or financial transaction pages • Pages that offer financial information, for example, investment or tax information • Pages that offer medical information about specific diseases or conditions or mental health • Pages that offer legal information about topics like child support, divorce, creating a will, becoming a citizen, etc. • Any page that has the potential to be dangerous or detrimental if it possessed low levels of E-A-T (car repair and maintenance, for example)
  43. 43. You Need Experts
  44. 44. 2011 - 2014 Rel=author RIP
  45. 45. Remember Google+?
  46. 46. Remember Google+?
  47. 47. Remember Ripples?
  48. 48. Remember Ripples?
  49. 49. Trusted Sites
  50. 50. Trusted Sites • A secure site free from issues and errors • Well-cited on trusted niche sites • Expertise on an author and site level
  51. 51. E-A-T
  52. 52. E-A-T Expertise
  53. 53. E-A-T Expertise Authority
  54. 54. E-A-T Expertise Authority Trust
  55. 55. Google Search Quality Guidelines, Section 3.1 - 4.1 • Enough main content (MC): content should be ample enough to satisfy the needs of a user for a page’s unique topic and purpose (broad topics require more information than narrow topics, for example) • The page and its associated content is expert, authoritative, and trustworthy for the topic they discuss • The website has a positive reputation for its page topics • The website features enough auxiliary information, for example, “About us,” “Contact,” or “Customer Service” information • The website features supplementary content (SC) that enhances the user’s enjoyment and experience of a web page • The page is designed in a functional fashion that allows users to easily locate the information they want • The website is maintained and edited regularly and frequently
  56. 56. Let’s Review And Get Actionable
  57. 57. Let’s Review And Get Actionable
  58. 58. Enough Main Content
  59. 59. URL Profiler http://urlprofiler.com/
  60. 60. URL Profiler https://www.seoquake.com
  61. 61. URL Profiler http://urlprofiler.com/
  62. 62. URL Profiler http://urlprofiler.com/
  63. 63. URL Profiler http://urlprofiler.com/
  64. 64. URL Profiler http://urlprofiler.com/
  65. 65. URL Profiler http://urlprofiler.com/
  66. 66. URL Profiler http://urlprofiler.com/
  67. 67. Siteliner http://www.siteliner.com
  68. 68. Siteliner http://www.siteliner.com
  69. 69. Siteliner http://www.siteliner.com
  70. 70. Use Bloody Google
  71. 71. Satisfy The Needs Of A User For A Page’s Unique Topic And Purpose
  72. 72. Cognitive SEO https://cognitiveseo.com/keyword-tool/
  73. 73. Cognitive SEO https://cognitiveseo.com/keyword-tool/
  74. 74. Launching Soon SEMrush
  75. 75. Launching Soon SEMrush
  76. 76. Launching Soon SEMrush
  77. 77. URL Profiler/Uclassify https://www.uclassify.com/
  78. 78. Watson (RIP Alchemy) https://natural-language-understanding-demo.ng.bluemix.net
  79. 79. Watson (RIP Alchemy) https://natural-language-understanding-demo.ng.bluemix.net
  80. 80. Look At SERP Features
  81. 81. Look At SERP Features https://www.semrush.com/features/organic-research/
  82. 82. Look At SERP Features https://www.semrush.com/blog/win-serp-features-with-semrush/
  83. 83. Website Features Supplementary Content (SC) That Enhances The User’s Enjoyment And Experience
  84. 84. Sitebulb https://sitebulb.com/
  85. 85. Sitebulb https://sitebulb.com/
  86. 86. Sitebulb https://sitebulb.com/
  87. 87. Sistrix https://www.sistrix.com
  88. 88. Hotjar – Incoming Feedback https://www.hotjar.com/
  89. 89. Website Is Maintained And Edited Regularly And Frequently
  90. 90. Botify https://www.botify.com/
  91. 91. Botify https://www.botify.com/
  92. 92. Botify https://www.botify.com/
  93. 93. Sitebulb https://sitebulb.com/
  94. 94. Content King https://www.contentkingapp.com/
  95. 95. Status Cake https://www.statuscake.com/
  96. 96. Status Cake https://www.statuscake.com/
  97. 97. Status Cake https://www.statuscake.com/
  98. 98. Google Sheets https://www.impression.co.uk/blog/8753/monitoring-website-uptime-google-sheets-email-alerts/
  99. 99. And Others
  100. 100. Do One Thing And Move On To The Next
  101. 101. Get Them Cherries
  102. 102. Move To The Next Level https://www.flickr.com/photos/southbeachcars/19361964440
  103. 103. Get Them Cherries
  104. 104. Move To The Next Level https://www.flickr.com/photos/southbeachcars/19361964440
  105. 105. Get Them Cherries
  106. 106. Move To The Next Level https://www.flickr.com/photos/southbeachcars/19361964440
  107. 107. This Is Marginal Gains Shit
  108. 108. This Is Marginal Gains Shit We Have Covered This Before
  109. 109. This Is Marginal Gains Shit We Have Covered This Before http://boom.tips/marginal-hot- dogs
  110. 110. Everything Is Connected https://www.flickr.com/photos/joeshlabotnik/151489120
  111. 111. http://boom.tips/bonos-hats http://boom.tips/van-halen- decisions http://boom.tips/steal-artist http://boom.tips/yes-yes-yes http://boom.tips/falconry
  112. 112. Thank You https://www.flickr.com/photos/joeshlabotnik/151489120

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