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6. An OTC nutrition tablet that challenged the adequacy of everyday food;
desiring a key behavioural change; while dealing with well established
national / international competitors.
Solution was a universally admired, credible voice to endorse the brand -
Amitabh Bachchan; who serially engaged the consumers in a personal,
big-brother tone.
Nutricharge
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10. Mahindra
A new, revamped LCV range sought instant complicated market
recognition of its merit against the leader for many decades.
The range was thoughtfully rebranded as Loadking CRX to communicate
Comfort, Reliability & Xtra Economy. Facts were technical but a visual
medium was chosen for the primary TG (Transporters) in an easy but
effective tone.
Results were rapid registration of the brand & increased sales figures.