Claire Routley of Legacy Fundraising at the Wales Third Sector Funding Conference 2014.

1. Making a better ask
for legacy gifts

3. Who leaves legacies?

6. Why would someone leave a legacy?

9. What motivations did you notice?

11. What does this mean for
the legacy ask?

12. Legacy language
Lifetime giving Bequest giving
Abstract v concrete £15 buys a session of
physiotherapy
Physiotherapy improves quality of
life
Superordinate v
subordinate
Our 15 trained drugs
counsellors provide 300
sessions a week
Getting clean transforms the lives
of addicts, the people who love
them, and their local communities
De-contextualised v
contextualised
Every year we care for 3500
patients in their own homes
Everyone should be able to die in
the place they choose
Promotion of
primary values
- As a caring person, you would
want these service to continue
Structured v
unstructured
Help little Mtembe get the
food he needs today
Over the next 15 years, we plan to
work with farmers to set up
irrigation systems, completely
eliminating famine in the region by
2030
Sargeant and Shang 2009

13. Integrating legacies into your role

14. 7 steps to legacy heaven

15. Thank you!
Questions?
claire@legacyfundraising.co.uk
@claireyjaner
07929 494 621