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ALLAMA IQBAL OPEN UNIVERSITY
Course Business Communication
Code (8570)
Semester Autumn, 2014
Level MBA Marketing (3½ Years)
Tutor Sir Raza Iqbal
Name waQas ilYas
Roll # BA 582702
Assignment # 02
Topic =
Select a Public Sector Organization and
analyze how Ethics in Communication
can overcome Religious Intolerance.
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ACKNOWLEDGEMENT
All gratitude and thanks to almighty “ALLAH” the gracious,
the most merciful and beneficent who gave me courage
to undertake and complete this task. I am very much
obliged to my ever caring and loving parents whose
prayers have enabled to reach this stage.
I am grateful to almighty ALLAH who made me able to
complete the work presented in this report. It is due to HIS
unending mercy that this work moved towards success.
I am highly indebted to my course instructor for providing
me an opportunity to learn about the “which is vital
ingredient” of MBA program. I am very grateful to my
teacher (Sir Raza Iqbal) for providing me guideline for the
completion of this report.
I feel great pride and pleasure on the accomplishment of
this report.
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ABSTRACT
This report is the Practical part of the most vital practice of
our MBA-Marketing program. The sole objective of my
activity is to familiarize with the practical manipulation of
business organization. This report has been written to know
how big organizations like EIDHI TRUST Pakistan manage
their teams to achieve their common goals.
In the first phase of the report there is the general
introduction about the company and then different terms
have been explained, then the mission, values, different
services and different strategies of the organization have
been explained. In the next part, SWOT analysis of the firm
have been done by the help of which it is identified that
what are the strong areas of the company and where it
lacks so that it can improve, and then in the end most
important my experience while visiting in the EIDHI TRUST.
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DEDICATION
This report is dedicated to the greatest man in
the world that shows us the right path. Who is
the great patron of the mankind that is Holy
Prophet Hazrat Muhammad (PBUH).
I would also like to dedicatethis small effort of
extract to my Parents and Teachers. They
have always been a shining star to look upon,
to give light and to show me the directions
wheneverI am lost. May Allah give them more
strength and long life to guide me forever.
Ameen!
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Table of Contents
Introductionof Topic 06
Practical Review of Company 10
Vision Statement 11
MissionStatement 12
Application of Topic 14
SWOT Analysis 17
Conclusion 21
Recommendations 21
References 22
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Introduction of Topic:
Select a Public Sector Organization and
analyze how Ethics in Communication can
overcome Religious Intolerance.
Inter-culturalcommunication principles guide the process of
exchanging meaningful and unambiguousinformation across
cultural boundaries, in a way that preservesmutual respect and
minimizes antagonism. For these purposes, cultureis a shared
system of symbols, beliefs, attitudes,values,expectations, and
norms of behavior.It refers to coherent groups of people whether
resident wholly or partly within state territories, or existing without
residence in any particular territory.Hence, these principles may
haveequal relevancewhen a tourist seeks help, where two well-
established independent corporations attempt to merge their
operations, and where politicians attempt to negotiate world
peace. Two factors haveraised the importance of this topic:
Improvementsin communication and transportation technology
havemade it possible for previously stable cultures to meet in
unstructured situations,e.g. the internet opens lines of
communication without mediation, while budget airlines
transplant ordinary citizens into unfamiliar milieu. Experience
provesthat merely crossing cultural boundaries can be
considered threatening,while positive attemptsto interact may
provokedefensiveresponses. Misunderstanding may be
compounded by either an exaggerated sensitivity to possible
slights, or an exaggerated and over-protectivefear of giving
offence;
Some groups believe that the phenomenon of globalization has
reduced cultural diversity and so reduced the opportunity for
misunderstandings, but characterizing people as a homogeneous
market is simplistic. Oneproduct or brand only appeals to the
material aspirations of one self-selecting group of buyers,and its
sales performance will not affect the vast multiplicity of factors
that may separate the cultures.
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Important Sub Topics
Important sub topics are:
Rights, Values, and Needs
Some cultural characteristics will be easy to identify, e.g. whether
people are conscious of statusor make displays of material
wealth. But many rights are assumed, valuesare implied, and
needs are unspoken,(e.g. for safety,security, love, a sense of
belonging to a group, self-esteem, and the ability to attain one's
goals).
For example, issues of personal security, dignity, and control will be
verydifferent as between an able-bodied and a disabled person.
Similarly, theremay be problems of respect when a person from a
rigidly class-based culturemeets a meritocratic, or where there is
racism, sexism or religious intolerance in play. In such situations,
identity is fundamentalwhen disputing the proper role or "place"
of the other, about who is in control of their lives, and how they
present themselvesto the outside world. But the reality is more
deeply rooted in power relationships: about who is on top of the
social, economic, and/or political hierarchy.Family members or
long term rivalsmay be obsessed with their mutual competition.
Intercultural CommunicationEthics
Communication is something that no one can escape and it
comes in many forms. Whenever a person from one culture sends
a message to be processed from a different culture, intercultural
communication is present. It is important to recognize when this
happens so you are able to make wise decisions as to how you
will communicate. Interculturalcommunication ethics
incorporates learning about different goods, the discourse that
arises from and shapes the textureof those goods, and practices
that enable constructiveconversation in a postmodern world of
difference. In any ethical dilemma situation, we haveto make
hard choices in considering the intent, the action, the means, the
consequence, the end goal, the situation, and the embedded
cultural contexts of the case. In an interculturaldecision-making
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context, in particular, we often haveto make difficult choices
between upholding our own cultural beliefs and valuesand
considering the valuesof the other culture. Acknowledging these
different goods, values,and beliefs will help one when interacting
with another person from a different culture. A knowledge of
interculturalcommunication, and the ability to use it effectively,
can help bridge cultural differences, mitigate problems, and assist
in achieving more harmonious, productiverelations. This is
especially important in today'sworld where the market is global.
Assumptions
People may misinterpret each other's motives. For example, one
group may assume that they are simply exchanging information
about what they believe, but the other believes that they are
negotiating a change in behavior.This is most likely to arise when
the parties are not completely honest with each other from the
outset. Individualsmay wish to protect their privacy,corporations
may be concerned about industrial espionage, and politicians
may be bound by requirements of secrecy in the national interest.
Nevertheless, clarifying the purpose of the interaction is essential
to eliminating confusion.
The Situation
If time is not a factor and those interacting approach their
meetings with good will and patience, effectivecommunication is
more likely. But, if the parties are under pressure (whether
generated by external circumstances or internal needs), emotions
may color the exchange.Prejudice is a short-cut decision-making
tool. In a crisis, fear and anger may trigger more aggressive
tactics, particularly if the meeting is being staged under the gaze
of the news media.
Improving Intercultural Communication
It is essential that people research the cultures and
communication conventionsof those whom they propose to
meet. This will minimize the risk of making the elementary mistakes.
It is also prudent to set a clear agenda so that everyone
understandsthenatureand purpose of the interaction. When
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languageskills are unequal, clarifying one's meaning in fiveways
will improvecommunication:
• Avoid using slang and idioms, choosing words that will convey
only the most specific denotative meaning;
• Listen carefully and, if in doubt, ask for confirmation of
understanding (particularly important if local accents and
pronunciation are a problem);
• Recognize that accenting and intonation can cause
meaning to vary significantly; and
• Respect the local communication formalities and styles, and
watch for any changes in body language.
• Investigate their culture's perception of your culture by
reading literature about your culturethrough their eyesbefore
entering into communication with them. This will allow you to
prepareyourself for projected viewsof your culture you will be
bearing as a visitor in their culture.
If it is not possible to learn the other's language, it is expedient to
show some respect by learning a few words. In all important
exchanges, a translator can conveythemessage.
When writing, the choice of words represent the relationship
between the reader and the writer so more thought and care
should be invested in the text since it may well be thoroughly
analyzed by the recipient.
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Practical study
Eidhi Foundation
Abdul Sattar Edhi, is head of the Edhi Foundation. Together with his
wife, Bilquis Edhi, he received 1986 Ramon Magsaysay Award for
Public Service. He is also the recipient of the Lenin Peace Prize and
the Balzan Prize. Edhi is of the Memon, Muslim community. On
September 22, 2010 Edhi was awarded honorary degree of
Doctorate by University of Bedfordshire.
Edhi was born in 1928,Bantvain the Gujarat,British India. His family
migrated to Karachi, Pakistan in 1947 and in 1951 he purchased a
small shop where he opened a small dispensary with the help of a
doctor who taught himbasic medical care. Edhi foundation is the
most trusted name in Pakistan when it comes to relief work within
distressed areas in Pakistan and the rest of the world. Edhi
foundation is a NON Profit organization that has been in the
business of providing social services like medical care, emergency
services, air ambulances, burial services, mental habitats, old
homes, child welfare services, abused women safe houses and
training facilities for the disadvantaged.Edhi's founder is Abdul
Sattar Edhi who established the first clinic in 1951.
The Edhi Foundation is a non-profit social welfare program in
Pakistan, founded by AbdulSattar Edhi in 1951.Edhi is the head of
the organization and his wife Bilquis, a nurse, overseesthe
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maternity and adoption services of the foundation.Its
headquartersare in Karachi, Pakistan.
The Edhi Foundation provides24-hour emergency assistance
across the nation of Pakistan and abroad. The Foundation
provides,among many other services,shelter for the destitute, free
hospitals and medical care, drug rehabilitation services, and
national and internationalrelief efforts. Its main focuses are
Emergency Services, Orphans,Handicapped Persons, Shelters,
Education, Healthcare, InternationalCommunity Centers, Blood &
Drug Bank,air ambulance services, Marine and Coastal Services.
Visionof the Foundation
Edhi plans mass campaigns against narcotics, illiteracy,
population control and basic hygiene. Edhi's wife Bilquees works in
the areas of maternity centre management. She runs6 nursing
training schools in Karachi, which providebasic training courses.
These centers haveso far trained over 40,000 qualified nurses.
Some 20,000 abandoned babies havebeen saved and about a
million babies havebeen delivered in the Edhi maternity homes.
Bilquees also supervisesthe food that is supplied to the Edhi
hospitals in Karachi. The total number of orphans in Edhi housing is
50,000 and Edhi's two daughtersand one son assist in the running
of the orphanagesand the automation of these institutions. Edhi's
vision is to create an institution that will carry on his life's work and
survivefor a long time to come. His dream is that of a Pakistan as
a modern welfare state, which providesa safety net for the poor
and needy while providing basic health and education with
vocationalskills. A welfare state Edhi feels is the only way to tackle
Pakistan’s myriad social problems. He hopes that one day;
Pakistan will be a model for other developing countries.
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Mission of the foundation
Edhi established his first welfare center and then the Edhi Trust.
What started as one man operating from a single room in Karachi
is now the Edhi Foundation.The foundation has over 300 centers
across the country,in big cities, small towns and remote rural
areas, providing medical aid, family planning and emergency
assistance. They own air ambulances, providing quick access to
far-flung areas.
In Karachi alone, the Edhi Foundation runs 8 hospitals providing
free medical care, eye hospitals, diabetic centers, surgical units, a
4- bed cancer hospital and mobile dispensaries. In addition to
these the Foundation also manages two blood banksin Karachi.
As with other Edhi services, employed professionals and volunteers
run these. The foundation has a Legal aid department,which
providesfree services and has secured the release of countless
innocent prisoners. Commissioned doctors visit jails on a regular
basis and also supply food and other essentials to the inmates.
There are 15 “Apna Ghar" ["Our Home"] homes for the destitute
children, runaways,and psychotics.
The foundation also has an education scheme, which apart from
teaching reading and writing coversvariousvocationalactivities
such as driving,pharmacy and para-medical training. The
emphasis is on selfsufficiency. The Edhi Foundation has branches in
severalcountries where they providerelief to refugees in the USA,
UK, Canada, Japan, and Bangladesh. In 1991 the Foundation
provided aid to victims of the Gulf war and earthquakevictims in
Iran and Egypt.
The Edhi center is a non-profit social welfare program in Pakistan,
founded by AbdulSattar Edhi in 1951.Edhi is the head of the
organization and his wife Bilquis, a nurse, overseesthe maternity
and adoption services of the center. Its headquartersare in
Karachi, Pakistan. The Edhi center providesthe old homes for the
people who are old, alone and haveno family member left
behind to take care of them. Edhi also privideshome for the
people who havelost their houses or missing.
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Services and objectives
The name Edhi is omnipresent in Karachi with his eponymous
ambulances parked every few kilometres in this bustling metropolis
but the man himself is elusive. While the ambulances may just be a
call away, it takes severalcalls over seven daysto reach the
person whom all of Pakistan reveres – AbdulSattar Edhi. “Edhi
saab, has left for a far-flung village in Balochistan half-an-hour
ago. There has been a disease outbreak with some deaths
reported. Call later,” says the operator from an Edhi centre.
Another try,threedays later, gets a response that they had lost
touch with Edhi. Next day, thinking that the renowned social
worker was probably trying to avoid an Indian reporter, I rope in a
local to get an appointment. Even this ploy fails as he gets a
worrying answer: Edhi saab was untraceable and the coast guard
had been roped in to look for him. On my final day in Karachi, I
make a last ditch effort. This time, I was directed to another office.
Years of working among the masses of Karachi havehoned his
judgment and gut feel of what works and what does not. These
street smarts haveheld him in good stead while building the
organisation to support his activities. When questions were raised
about accountability of funds, he hit upon a novelidea: take
personal responsibility. The dispensary and the vansported just
one name – Edhi. He announced that all money was remitted to
him, not any organization or any group.If a donor was in doubt,
he would be refunded,and moreover,Edhi chose not to make
himself answerable to donors. He would unilaterally decide the
method of its dispensation. In one fell swoop, the questioning
voices were silenced.
Destitute Homes
Welfare Centers
High Ways Project (25 KILOMETER)
Ware Houses
FieldAmbulance Services
Air Ambulance Services
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Review of theoretical and practical
situation with respect to topic
The aging man in mud-splattered, frayed clothes has barely
lowered his body onto the sidewalk when the money startspiling
up. Heeding his call for donations for flood victims, Pakistanis of all
classes rush to hand over cash to AbdulSattar Edhi, whose years
of dedication to the poor havemade him a national icon.
He thankseach donor, some of whom ask to havetheir photo
taken next to him. Four hours later, the crowd remains — and the
equivalent of $15,000 is overflowing from a pink basket in front of
him.
Edhi has been helping the destitute and sick for more than 60
years, filling the hole left by a state that has largely neglected the
welfare of its citizens. Part Mother Teresa, part Gandhi, with a
touch of Marx, he is the face of humanitarianism in Pakistan.
Funded by donations from fellow citizens, his 250 centers across
the country takein orphans, the mentally ill, unwanted newborns,
drug addicts, the homeless, the sick and the aged. His fleet of
ambulances picks up victims of terrorist bombings, gang
shootings, car accidents and naturaldisasters.
Pakistan's corruption-riddled government acknowledgesEdhi and
other charities do the work that in other nations the state performs.
The country hasno national health service,insurance program or
welfare system, and few state-run orphanagesor old people's
homes.
The foundation offers an alternativeto charitable work performed
by hardline Islamist groups in Pakistan, some with alleged links to
terrorism. The spread of these organizations has triggered
concerns in the West, including their work in the aftermath of this
summer's floods.
Edhi is a devout Muslim, but critical of Islamic clerics in general, not
just extremists. He says they focus on ritual, preaching hellfire and
defending the faith against imagined enemies, rather than
helping the poor — which he says should be the cornerstone of all
faiths.
The 80-something Edhi — he and his children disagree on his exact
age — lives with his wife, herself a charity worker, in a tiny room in
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one of his welfare centers in Karachi, a bustling port city. His bed is
a one-inch thick mattress on a piece of wood.
"I am a beggar for the poor," he says, stained teeth showing in a
wide smile, eyes sparkling after a week touring flood-hit areas.
"Serving humanity is the biggest jihad. It is the real thing."
Edhi deals with birth and death, and almost everything in
between. Just abovehis bedroom, a maternity ward and an
orphanageare home to 18 children, many of them abandoned
by their mothers in cradles left outside his centers. They wear
hand-me-downs from the city's rich. Edhi's wife, Bilquis, tries to get
the children adopted, but few Pakistanis want to take girls or older
children, she says.
On a recent afternoon,the kids shouted out English nursery rhymes
and danced. They then sat crosslegged on the floor, drinking tea
from plastic mugs and eating spicy pastries and sticky sweets that
an anonymous benefactor had dropped off.
The home was clean and bright, with plenty of toys and loving
staff. But there was no place to play outside, and the roar of
motorbikes from the lanes below was a constant backdrop.
Across town, workers at the Edhi morgue were dealing with latest
influx of bodies. They receive around 25 a day, half of which are
never claimed — the city's unloved and unknown.
Working quickly but carefully, they cut the clothes from the bodies,
lather them with a bar of soap from head to toe, rinse them with
water from a jug, then wrap them in a white sheet. The bodies are
bussed across town, prayed over and buried in unmarked graves.
The body of American journalist Daniel Pearl, killed by al-Qaida
terrorists in Karachi in 2002,was picked up by an Edhi ambulance
and taken to the morgue, the largest in the city of 14 million
people.
The morgue is attached to a hospital for the homeless, a
dispensary, a shelter for boys and women and children, even a
wedding hall for the marriages arranged for children who have
been looked after by the foundation.The smell of baking bread
from an oven that churnsout 9,000 loaves a day fills the air.
"The poor can come here and get a solution to all their problems,"
says Ejal Hassan Zaidi, who had accompanied a neighbor to the
morgue to collect the body of his 3-year-old daughter,killed in a
hit-andrun incident hours earlier. "From the cradle to the grave."
Born in what is now India, Edhi and his parentsmoved to Pakistan
in 1947 when that country was created as a Muslim state at the
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end of British colonial rule. The family was quite well off — his father
was a traveling salesman — and socially progressive.
In his biography,Edhi credits his mother for setting him on a
humanitarian path.She urged him to givehalf his pocket money
to someone poor everyday and rebuked him if he didn't.
"'You havea selfish heart,one that has nothing to give,'" he
remembers her saying. "'What kind of human being are you? Look
at the greed in your eyes. Already you havestarted robbing the
poor. How much more will you rob from them in your lifetime?"
When she was dying, he looked after her, bathing her emaciated
body and washing and braiding her hair — experiences that
would also shape his life. "The first night she spent in the grave,I
dedicated my life to the serviceof mankind," he says.
Edhi started small. In 1951,he bought an eight-foot-squareshop in
a slum neighborhood in Karachi that he converted into a
dispensary. Seven yearslater he bought a vanthat he used as an
ambulance, writing "Poor Man's Van" on both sides.
He became intimately involved in the business of caring for the
sick and dying. He would drivethe ambulance to the scene of an
accident to pick up the bodies, administer injections during a flu
outbreak and travelacross the country to help after earthquakes
and other naturaldisasters.
Edhi's record of round-the-clock service and frugal lifestyle
attracted donations, and he soon had a fleet of 14 ambulances.
In the 1980sand 90s, he opened centers and ambulance services
throughout thecountry.He donated $200,000 to releif efforts after
Hurricane Katrina, and his workers havealso helped out in
disasters in Asia and the Middle East.
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SWOT Analysis
Strength
The foundation has a Legal aid department, which provides
free services and has secured the release of countless
innocent prisoners.
Commissioned doctors visit jails on a regular basis and also
supply food and other essentials to the inmates. There are 15
" Apna Ghar" ["Your Homes"] homes for the destitutechildren,
runaways,and psychoticsand theEdhiFoundation statesthat
over the years 3 million children havebeen rehabilitated and
reunited with their families thorough the Edhi network.
The foundation also has an education scheme, which apart
from teaching reading and writing covers various vocational
activities such as driving, pharmacy and pare-medical
training.
The emphasis is on self-sufficiency. The Edhi Foundation has
branches in several countries where they provide relief to
refugees in the USA, UK, Canada, Japan, and Bangladesh. In
1991 the Foundation provided aid to victims of the Gulf war
and earthquake victims in Iran and Egypt.
Edhi plans mass campaigns against narcotics, illiteracy,
population controland basic hygiene. Edhi’s wife Bilquis works
in the areas of maternity centre management. She runs 6
nursing training schools in Karachi, which provide basic
training courses. These centershaveso far trained over 40,000
qualified nurses.
Some 20,000 abandoned babies have been saved and
about a million babies have been delivered in the Edhi
maternity homes. Bilquis also supervises the food that is
supplied to the Edhi hospitals in Karachi.
The total number of orphans in Edhi housing is 50,000 and
Edhi’s two daughters and one son assist in the running of the
orphanages and the automation of these institutions.
Edhi’s vision is to create an institution that will carry on his life’s
work and survive for a long time to come.
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Weaknesses
Evacuation of serious casualties from the sites of accidents,
riots and calamity affected areas.
Transportation of Physicians and Specialists to remote areas.
Experience indicates that even volunteer surgeonscannot be
expected to travel twelve to eighteen hours by road as
required in many cases.
An air ambulance addresses this problem and enables full
utilisation of the volunteer capacity available to the
Foundation. Inter-hospital transfer of patients requiring
specialist’s treatment and immediate attention.
Quick transportation of blood and human vital organs.
Search and rescue of stranded people in deserts, mountains,
floods and coastal areas.
Geological surveys of underground water in the famine-
stricken areas of Thar, Chohistan and Utthal.
Medical and other assistance to companies/organisations
carrying out exploration/research in remote areas of the
country.
Air-dropping of food supplies for stranded people on ships,
and in areas affected by wars and calamities.
All welfare centresof major cities in Pakistan regularly keep an
updated list of donors of all blood groups and conduct
campaigns for enlisting more donors for collection of blood.
Blood is pooled in hospitals from the volunteer donors and is
provided free of cost in cases of heart surgeries and other
major operations to poor patients.
Two Blood Banks,one at Karachiand theother at Mirpur,have
proper facilities for storing and screening blood, from where
hundreds of pints of screened blood is being regularly
dispensed to the government hospitals.
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Threats
Future challenges are “terrorist attacks from nationalist and
terrorist groups,also donations inflow to Edhi foundation in the
future” (Edhi 2009). Another challenge Abdul Sattar Edhi
talked about was lack of well-educated and professional
people coming to his organization.
According to Dr. Edhi “educated young people are not
coming to welfare work, only women are coming”. Edhi
foundation is growing and becoming complex organization,
thereforehe needs well educated and professional people to
come and develop these systems.
Social change and transformation by example and
dedication are great motivations for Edhi, and he has found
a way toengagein thiseffort while sidestepping the elite-mass
division that plagues everyday Pakistani politics.
He frequently makes assertions that his foundation’s work is
Islamic, while decrying many existing policies and processes
because they lack authentic roots in religion and principle.
Edhi uses a religious vocabulary and believes in religiously
grounded moral, social, and political precepts. Given the
competition in the market for donors and donations, it is
unsurprising that he and his organization havebeen criticized
for lacking religious authenticity.
The Edhi Foundation needs resources volunteer workers,
supplies, and money. The Foundation receives five million
rupees(roughly $100,000USD,a largesum in Pakistan) in yearly
nongovernmental donations.
On principle, as a way to eschew political entanglements,the
Foundation does not accept funds from government
agencies. The Edhi Foundation’s famous claim is that even in
disaster and violence stricken areas, Edhi relief workers are
given free passage and access, because the organization
has the reputation for being solely humanitarian rather than
partisan or political.
The problem extends beyond the Muslim community and
“Islamic” charities. In Hurricane Katrina’s aftermath, Diane
Rehm's National Public Radio show (September 7, 2005)
discussed possible fraud or mismanagement in American
20 | P a g e
charities. One panelist advised that reputation matters, so
donors should give to the biggest charities – Red Cross,
Salvation Army – which havethebest-established internaland
external audit features too.
Thus, fraud-related problems for donors certainly extend
beyond the developing world. Critically, though, the
“reputation”referred to in the United States is not the leader’s
personal integrity as much as the charity’s reputation for
transparency and accounting for how received donations
were used.
Opportunities
His van became his advertisement and soon he came to be
known for his work with the poor. As a consequence,
donations started pouring in and his operations expanded,
employing additional nurses and staff. It was here that Edhi
met his wife Bilquis who was a trainee nurse at the dispensary.
They were married in 1966. Bilquis became the ideal wife for
Edhi, totally committed to welfare work.
Today the Foundation has over 600 ambulances located all
over the country and it stands out as the largest ambulance
service on the whole country.
The response time and services the ambulances provide are
unparalleled – Simply Superb. Edhi Ambulances go to places
where even government agencies hesitate to venture.
Whatsoever the nature and magnitude of the
calamity/incident may be, Edhi Ambulances are there within
minutes, if not seconds. According to the Guinness Book of
World Records, as of 1997, Edhi Foundation's ambulance
service is the largest volunteer ambulance service in the
world.
The EdhiFoundation is thefirst of its kind in South Asia that owns
air ambulances, providing quick access to far-flung areas.
Whether it is a train accident or a bomb blast, Edhi
ambulances are thefirst to arrive.The foundation relies on the
support of its 3, 500 workers and thousands of volunteerswho
form the backbone of the organization.
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Conclusion
Edhi Foundation is the largest and most organized social welfare
system in Pakistan and it is a unique example of what ordinary
people can achievethrough sincerity of purpose, dedication and
perseverance.By focusing on alleviation of human sufferings, Edhi
Foundation has broken the religious, geographical and racial
barriers, thusfostering the notion of welfare for all mankind. The
recognitions received by Dr. Edhi include the Internationalawards
like the Ramon Magsaysay Award for Public Service,Lenin Peace
Prize, InternationalBalzan Prize for Humanity,Life Time
AchievementAward,Honorary DoctorateDegree by IBA Karachi
and variousnational awards like Nishan-e-Imtiaz, Human Rights
Award,Shield of Honor and the Pakistan Civic Award etc. His life’s
work restores out flickering faith in humanity and his example
inspires us towardsmaking a personal revolution,so that the
collective spirit may be strengthened.
Recommendations
He has a vision to help others; he has a vision of establishing a
chain of welfare centers and hospitals that could be opened to
alleviate the pain of those suffering from illness and neglect. He
also thought of the inhuman treatment meted out to the mentally
ill, the insane and the disabled persons. Even at this early age, he
felt personally responsible for taking on the challenge of
developing a system of services to reduce human miseries. The
task was huge;he had no resources. But it was something that he
had to do even if he had to walk to the streets with a cap in hand
to beg for this purpose. He is most respected philanthropist of
Pakistan who is also known in the entire world for his international
humanitarian work. He is respected by all the Pakistanis and many
rich people are now helping him by giving donation to his
foundation.
So he set up a small medical Centre of his own, sleeping on the
cement bench outside his shop so that even thosewho came late
at night could be served.
But he also had to face the enmity of the Memons, and became
convinced they were capable of having him killed. For safety, and
22 | P a g e
in search of knowledge, he set out on an overland journey to
Europe, begging all the way.One morning, he awoke on a bench
at Rome railway station to discover his shoes had been stolen. He
was not bothered, considering them inessential. Nevertheless, the
next day an elderly lady gavehim a pair of gumboots, two sizes
too large, and Mr. Edhi wobbled about in them for the remainder
of his journey.
Edhi plans mass campaigns against narcotics, illiteracy,
population control and basic hygiene. Edhi’s wife Bilquees works in
the areas of maternity centre management. She runs6 nursing
training schools in Karachi, which providebasic training courses.
These centers haveso far trained over 40,000 qualified nurses.
Some 20,000 abandoned babies havebeen saved and about a
million babies havebeen delivered in the Edhi maternity homes.
Bilquees also supervisesthe food that is supplied to the Edhi
hospitals in Karachi. The total number of orphans in Edhi housing is
50,000 and Edhi’s two daughtersand one son assist in the running
of the orphanagesand the automation of these institutions.
References:
U.S. Constitution and Federal Statutes
www.edhifoundation.com
www.edhi.org/about-us.html
Personal observations
Relevantbook material
www.pakistantoday.com.pk
Edhi Official Website
Edhi Foundation
Abdul Sattar Edhi: A Tribute

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Select a Public Sector Organization and analyze how Ethics in Communication can overcome Religious Intolerance. on EIDHI TRUST Pakistan

  • 1. 1 | P a g e ALLAMA IQBAL OPEN UNIVERSITY Course Business Communication Code (8570) Semester Autumn, 2014 Level MBA Marketing (3½ Years) Tutor Sir Raza Iqbal Name waQas ilYas Roll # BA 582702 Assignment # 02 Topic = Select a Public Sector Organization and analyze how Ethics in Communication can overcome Religious Intolerance.
  • 2. 2 | P a g e ACKNOWLEDGEMENT All gratitude and thanks to almighty “ALLAH” the gracious, the most merciful and beneficent who gave me courage to undertake and complete this task. I am very much obliged to my ever caring and loving parents whose prayers have enabled to reach this stage. I am grateful to almighty ALLAH who made me able to complete the work presented in this report. It is due to HIS unending mercy that this work moved towards success. I am highly indebted to my course instructor for providing me an opportunity to learn about the “which is vital ingredient” of MBA program. I am very grateful to my teacher (Sir Raza Iqbal) for providing me guideline for the completion of this report. I feel great pride and pleasure on the accomplishment of this report.
  • 3. 3 | P a g e ABSTRACT This report is the Practical part of the most vital practice of our MBA-Marketing program. The sole objective of my activity is to familiarize with the practical manipulation of business organization. This report has been written to know how big organizations like EIDHI TRUST Pakistan manage their teams to achieve their common goals. In the first phase of the report there is the general introduction about the company and then different terms have been explained, then the mission, values, different services and different strategies of the organization have been explained. In the next part, SWOT analysis of the firm have been done by the help of which it is identified that what are the strong areas of the company and where it lacks so that it can improve, and then in the end most important my experience while visiting in the EIDHI TRUST.
  • 4. 4 | P a g e DEDICATION This report is dedicated to the greatest man in the world that shows us the right path. Who is the great patron of the mankind that is Holy Prophet Hazrat Muhammad (PBUH). I would also like to dedicatethis small effort of extract to my Parents and Teachers. They have always been a shining star to look upon, to give light and to show me the directions wheneverI am lost. May Allah give them more strength and long life to guide me forever. Ameen!
  • 5. 5 | P a g e Table of Contents Introductionof Topic 06 Practical Review of Company 10 Vision Statement 11 MissionStatement 12 Application of Topic 14 SWOT Analysis 17 Conclusion 21 Recommendations 21 References 22
  • 6. 6 | P a g e Introduction of Topic: Select a Public Sector Organization and analyze how Ethics in Communication can overcome Religious Intolerance. Inter-culturalcommunication principles guide the process of exchanging meaningful and unambiguousinformation across cultural boundaries, in a way that preservesmutual respect and minimizes antagonism. For these purposes, cultureis a shared system of symbols, beliefs, attitudes,values,expectations, and norms of behavior.It refers to coherent groups of people whether resident wholly or partly within state territories, or existing without residence in any particular territory.Hence, these principles may haveequal relevancewhen a tourist seeks help, where two well- established independent corporations attempt to merge their operations, and where politicians attempt to negotiate world peace. Two factors haveraised the importance of this topic: Improvementsin communication and transportation technology havemade it possible for previously stable cultures to meet in unstructured situations,e.g. the internet opens lines of communication without mediation, while budget airlines transplant ordinary citizens into unfamiliar milieu. Experience provesthat merely crossing cultural boundaries can be considered threatening,while positive attemptsto interact may provokedefensiveresponses. Misunderstanding may be compounded by either an exaggerated sensitivity to possible slights, or an exaggerated and over-protectivefear of giving offence; Some groups believe that the phenomenon of globalization has reduced cultural diversity and so reduced the opportunity for misunderstandings, but characterizing people as a homogeneous market is simplistic. Oneproduct or brand only appeals to the material aspirations of one self-selecting group of buyers,and its sales performance will not affect the vast multiplicity of factors that may separate the cultures.
  • 7. 7 | P a g e Important Sub Topics Important sub topics are: Rights, Values, and Needs Some cultural characteristics will be easy to identify, e.g. whether people are conscious of statusor make displays of material wealth. But many rights are assumed, valuesare implied, and needs are unspoken,(e.g. for safety,security, love, a sense of belonging to a group, self-esteem, and the ability to attain one's goals). For example, issues of personal security, dignity, and control will be verydifferent as between an able-bodied and a disabled person. Similarly, theremay be problems of respect when a person from a rigidly class-based culturemeets a meritocratic, or where there is racism, sexism or religious intolerance in play. In such situations, identity is fundamentalwhen disputing the proper role or "place" of the other, about who is in control of their lives, and how they present themselvesto the outside world. But the reality is more deeply rooted in power relationships: about who is on top of the social, economic, and/or political hierarchy.Family members or long term rivalsmay be obsessed with their mutual competition. Intercultural CommunicationEthics Communication is something that no one can escape and it comes in many forms. Whenever a person from one culture sends a message to be processed from a different culture, intercultural communication is present. It is important to recognize when this happens so you are able to make wise decisions as to how you will communicate. Interculturalcommunication ethics incorporates learning about different goods, the discourse that arises from and shapes the textureof those goods, and practices that enable constructiveconversation in a postmodern world of difference. In any ethical dilemma situation, we haveto make hard choices in considering the intent, the action, the means, the consequence, the end goal, the situation, and the embedded cultural contexts of the case. In an interculturaldecision-making
  • 8. 8 | P a g e context, in particular, we often haveto make difficult choices between upholding our own cultural beliefs and valuesand considering the valuesof the other culture. Acknowledging these different goods, values,and beliefs will help one when interacting with another person from a different culture. A knowledge of interculturalcommunication, and the ability to use it effectively, can help bridge cultural differences, mitigate problems, and assist in achieving more harmonious, productiverelations. This is especially important in today'sworld where the market is global. Assumptions People may misinterpret each other's motives. For example, one group may assume that they are simply exchanging information about what they believe, but the other believes that they are negotiating a change in behavior.This is most likely to arise when the parties are not completely honest with each other from the outset. Individualsmay wish to protect their privacy,corporations may be concerned about industrial espionage, and politicians may be bound by requirements of secrecy in the national interest. Nevertheless, clarifying the purpose of the interaction is essential to eliminating confusion. The Situation If time is not a factor and those interacting approach their meetings with good will and patience, effectivecommunication is more likely. But, if the parties are under pressure (whether generated by external circumstances or internal needs), emotions may color the exchange.Prejudice is a short-cut decision-making tool. In a crisis, fear and anger may trigger more aggressive tactics, particularly if the meeting is being staged under the gaze of the news media. Improving Intercultural Communication It is essential that people research the cultures and communication conventionsof those whom they propose to meet. This will minimize the risk of making the elementary mistakes. It is also prudent to set a clear agenda so that everyone understandsthenatureand purpose of the interaction. When
  • 9. 9 | P a g e languageskills are unequal, clarifying one's meaning in fiveways will improvecommunication: • Avoid using slang and idioms, choosing words that will convey only the most specific denotative meaning; • Listen carefully and, if in doubt, ask for confirmation of understanding (particularly important if local accents and pronunciation are a problem); • Recognize that accenting and intonation can cause meaning to vary significantly; and • Respect the local communication formalities and styles, and watch for any changes in body language. • Investigate their culture's perception of your culture by reading literature about your culturethrough their eyesbefore entering into communication with them. This will allow you to prepareyourself for projected viewsof your culture you will be bearing as a visitor in their culture. If it is not possible to learn the other's language, it is expedient to show some respect by learning a few words. In all important exchanges, a translator can conveythemessage. When writing, the choice of words represent the relationship between the reader and the writer so more thought and care should be invested in the text since it may well be thoroughly analyzed by the recipient.
  • 10. 10 | P a g e Practical study Eidhi Foundation Abdul Sattar Edhi, is head of the Edhi Foundation. Together with his wife, Bilquis Edhi, he received 1986 Ramon Magsaysay Award for Public Service. He is also the recipient of the Lenin Peace Prize and the Balzan Prize. Edhi is of the Memon, Muslim community. On September 22, 2010 Edhi was awarded honorary degree of Doctorate by University of Bedfordshire. Edhi was born in 1928,Bantvain the Gujarat,British India. His family migrated to Karachi, Pakistan in 1947 and in 1951 he purchased a small shop where he opened a small dispensary with the help of a doctor who taught himbasic medical care. Edhi foundation is the most trusted name in Pakistan when it comes to relief work within distressed areas in Pakistan and the rest of the world. Edhi foundation is a NON Profit organization that has been in the business of providing social services like medical care, emergency services, air ambulances, burial services, mental habitats, old homes, child welfare services, abused women safe houses and training facilities for the disadvantaged.Edhi's founder is Abdul Sattar Edhi who established the first clinic in 1951. The Edhi Foundation is a non-profit social welfare program in Pakistan, founded by AbdulSattar Edhi in 1951.Edhi is the head of the organization and his wife Bilquis, a nurse, overseesthe
  • 11. 11 | P a g e maternity and adoption services of the foundation.Its headquartersare in Karachi, Pakistan. The Edhi Foundation provides24-hour emergency assistance across the nation of Pakistan and abroad. The Foundation provides,among many other services,shelter for the destitute, free hospitals and medical care, drug rehabilitation services, and national and internationalrelief efforts. Its main focuses are Emergency Services, Orphans,Handicapped Persons, Shelters, Education, Healthcare, InternationalCommunity Centers, Blood & Drug Bank,air ambulance services, Marine and Coastal Services. Visionof the Foundation Edhi plans mass campaigns against narcotics, illiteracy, population control and basic hygiene. Edhi's wife Bilquees works in the areas of maternity centre management. She runs6 nursing training schools in Karachi, which providebasic training courses. These centers haveso far trained over 40,000 qualified nurses. Some 20,000 abandoned babies havebeen saved and about a million babies havebeen delivered in the Edhi maternity homes. Bilquees also supervisesthe food that is supplied to the Edhi hospitals in Karachi. The total number of orphans in Edhi housing is 50,000 and Edhi's two daughtersand one son assist in the running of the orphanagesand the automation of these institutions. Edhi's vision is to create an institution that will carry on his life's work and survivefor a long time to come. His dream is that of a Pakistan as a modern welfare state, which providesa safety net for the poor and needy while providing basic health and education with vocationalskills. A welfare state Edhi feels is the only way to tackle Pakistan’s myriad social problems. He hopes that one day; Pakistan will be a model for other developing countries.
  • 12. 12 | P a g e Mission of the foundation Edhi established his first welfare center and then the Edhi Trust. What started as one man operating from a single room in Karachi is now the Edhi Foundation.The foundation has over 300 centers across the country,in big cities, small towns and remote rural areas, providing medical aid, family planning and emergency assistance. They own air ambulances, providing quick access to far-flung areas. In Karachi alone, the Edhi Foundation runs 8 hospitals providing free medical care, eye hospitals, diabetic centers, surgical units, a 4- bed cancer hospital and mobile dispensaries. In addition to these the Foundation also manages two blood banksin Karachi. As with other Edhi services, employed professionals and volunteers run these. The foundation has a Legal aid department,which providesfree services and has secured the release of countless innocent prisoners. Commissioned doctors visit jails on a regular basis and also supply food and other essentials to the inmates. There are 15 “Apna Ghar" ["Our Home"] homes for the destitute children, runaways,and psychotics. The foundation also has an education scheme, which apart from teaching reading and writing coversvariousvocationalactivities such as driving,pharmacy and para-medical training. The emphasis is on selfsufficiency. The Edhi Foundation has branches in severalcountries where they providerelief to refugees in the USA, UK, Canada, Japan, and Bangladesh. In 1991 the Foundation provided aid to victims of the Gulf war and earthquakevictims in Iran and Egypt. The Edhi center is a non-profit social welfare program in Pakistan, founded by AbdulSattar Edhi in 1951.Edhi is the head of the organization and his wife Bilquis, a nurse, overseesthe maternity and adoption services of the center. Its headquartersare in Karachi, Pakistan. The Edhi center providesthe old homes for the people who are old, alone and haveno family member left behind to take care of them. Edhi also privideshome for the people who havelost their houses or missing.
  • 13. 13 | P a g e Services and objectives The name Edhi is omnipresent in Karachi with his eponymous ambulances parked every few kilometres in this bustling metropolis but the man himself is elusive. While the ambulances may just be a call away, it takes severalcalls over seven daysto reach the person whom all of Pakistan reveres – AbdulSattar Edhi. “Edhi saab, has left for a far-flung village in Balochistan half-an-hour ago. There has been a disease outbreak with some deaths reported. Call later,” says the operator from an Edhi centre. Another try,threedays later, gets a response that they had lost touch with Edhi. Next day, thinking that the renowned social worker was probably trying to avoid an Indian reporter, I rope in a local to get an appointment. Even this ploy fails as he gets a worrying answer: Edhi saab was untraceable and the coast guard had been roped in to look for him. On my final day in Karachi, I make a last ditch effort. This time, I was directed to another office. Years of working among the masses of Karachi havehoned his judgment and gut feel of what works and what does not. These street smarts haveheld him in good stead while building the organisation to support his activities. When questions were raised about accountability of funds, he hit upon a novelidea: take personal responsibility. The dispensary and the vansported just one name – Edhi. He announced that all money was remitted to him, not any organization or any group.If a donor was in doubt, he would be refunded,and moreover,Edhi chose not to make himself answerable to donors. He would unilaterally decide the method of its dispensation. In one fell swoop, the questioning voices were silenced. Destitute Homes Welfare Centers High Ways Project (25 KILOMETER) Ware Houses FieldAmbulance Services Air Ambulance Services
  • 14. 14 | P a g e Review of theoretical and practical situation with respect to topic The aging man in mud-splattered, frayed clothes has barely lowered his body onto the sidewalk when the money startspiling up. Heeding his call for donations for flood victims, Pakistanis of all classes rush to hand over cash to AbdulSattar Edhi, whose years of dedication to the poor havemade him a national icon. He thankseach donor, some of whom ask to havetheir photo taken next to him. Four hours later, the crowd remains — and the equivalent of $15,000 is overflowing from a pink basket in front of him. Edhi has been helping the destitute and sick for more than 60 years, filling the hole left by a state that has largely neglected the welfare of its citizens. Part Mother Teresa, part Gandhi, with a touch of Marx, he is the face of humanitarianism in Pakistan. Funded by donations from fellow citizens, his 250 centers across the country takein orphans, the mentally ill, unwanted newborns, drug addicts, the homeless, the sick and the aged. His fleet of ambulances picks up victims of terrorist bombings, gang shootings, car accidents and naturaldisasters. Pakistan's corruption-riddled government acknowledgesEdhi and other charities do the work that in other nations the state performs. The country hasno national health service,insurance program or welfare system, and few state-run orphanagesor old people's homes. The foundation offers an alternativeto charitable work performed by hardline Islamist groups in Pakistan, some with alleged links to terrorism. The spread of these organizations has triggered concerns in the West, including their work in the aftermath of this summer's floods. Edhi is a devout Muslim, but critical of Islamic clerics in general, not just extremists. He says they focus on ritual, preaching hellfire and defending the faith against imagined enemies, rather than helping the poor — which he says should be the cornerstone of all faiths. The 80-something Edhi — he and his children disagree on his exact age — lives with his wife, herself a charity worker, in a tiny room in
  • 15. 15 | P a g e one of his welfare centers in Karachi, a bustling port city. His bed is a one-inch thick mattress on a piece of wood. "I am a beggar for the poor," he says, stained teeth showing in a wide smile, eyes sparkling after a week touring flood-hit areas. "Serving humanity is the biggest jihad. It is the real thing." Edhi deals with birth and death, and almost everything in between. Just abovehis bedroom, a maternity ward and an orphanageare home to 18 children, many of them abandoned by their mothers in cradles left outside his centers. They wear hand-me-downs from the city's rich. Edhi's wife, Bilquis, tries to get the children adopted, but few Pakistanis want to take girls or older children, she says. On a recent afternoon,the kids shouted out English nursery rhymes and danced. They then sat crosslegged on the floor, drinking tea from plastic mugs and eating spicy pastries and sticky sweets that an anonymous benefactor had dropped off. The home was clean and bright, with plenty of toys and loving staff. But there was no place to play outside, and the roar of motorbikes from the lanes below was a constant backdrop. Across town, workers at the Edhi morgue were dealing with latest influx of bodies. They receive around 25 a day, half of which are never claimed — the city's unloved and unknown. Working quickly but carefully, they cut the clothes from the bodies, lather them with a bar of soap from head to toe, rinse them with water from a jug, then wrap them in a white sheet. The bodies are bussed across town, prayed over and buried in unmarked graves. The body of American journalist Daniel Pearl, killed by al-Qaida terrorists in Karachi in 2002,was picked up by an Edhi ambulance and taken to the morgue, the largest in the city of 14 million people. The morgue is attached to a hospital for the homeless, a dispensary, a shelter for boys and women and children, even a wedding hall for the marriages arranged for children who have been looked after by the foundation.The smell of baking bread from an oven that churnsout 9,000 loaves a day fills the air. "The poor can come here and get a solution to all their problems," says Ejal Hassan Zaidi, who had accompanied a neighbor to the morgue to collect the body of his 3-year-old daughter,killed in a hit-andrun incident hours earlier. "From the cradle to the grave." Born in what is now India, Edhi and his parentsmoved to Pakistan in 1947 when that country was created as a Muslim state at the
  • 16. 16 | P a g e end of British colonial rule. The family was quite well off — his father was a traveling salesman — and socially progressive. In his biography,Edhi credits his mother for setting him on a humanitarian path.She urged him to givehalf his pocket money to someone poor everyday and rebuked him if he didn't. "'You havea selfish heart,one that has nothing to give,'" he remembers her saying. "'What kind of human being are you? Look at the greed in your eyes. Already you havestarted robbing the poor. How much more will you rob from them in your lifetime?" When she was dying, he looked after her, bathing her emaciated body and washing and braiding her hair — experiences that would also shape his life. "The first night she spent in the grave,I dedicated my life to the serviceof mankind," he says. Edhi started small. In 1951,he bought an eight-foot-squareshop in a slum neighborhood in Karachi that he converted into a dispensary. Seven yearslater he bought a vanthat he used as an ambulance, writing "Poor Man's Van" on both sides. He became intimately involved in the business of caring for the sick and dying. He would drivethe ambulance to the scene of an accident to pick up the bodies, administer injections during a flu outbreak and travelacross the country to help after earthquakes and other naturaldisasters. Edhi's record of round-the-clock service and frugal lifestyle attracted donations, and he soon had a fleet of 14 ambulances. In the 1980sand 90s, he opened centers and ambulance services throughout thecountry.He donated $200,000 to releif efforts after Hurricane Katrina, and his workers havealso helped out in disasters in Asia and the Middle East.
  • 17. 17 | P a g e SWOT Analysis Strength The foundation has a Legal aid department, which provides free services and has secured the release of countless innocent prisoners. Commissioned doctors visit jails on a regular basis and also supply food and other essentials to the inmates. There are 15 " Apna Ghar" ["Your Homes"] homes for the destitutechildren, runaways,and psychoticsand theEdhiFoundation statesthat over the years 3 million children havebeen rehabilitated and reunited with their families thorough the Edhi network. The foundation also has an education scheme, which apart from teaching reading and writing covers various vocational activities such as driving, pharmacy and pare-medical training. The emphasis is on self-sufficiency. The Edhi Foundation has branches in several countries where they provide relief to refugees in the USA, UK, Canada, Japan, and Bangladesh. In 1991 the Foundation provided aid to victims of the Gulf war and earthquake victims in Iran and Egypt. Edhi plans mass campaigns against narcotics, illiteracy, population controland basic hygiene. Edhi’s wife Bilquis works in the areas of maternity centre management. She runs 6 nursing training schools in Karachi, which provide basic training courses. These centershaveso far trained over 40,000 qualified nurses. Some 20,000 abandoned babies have been saved and about a million babies have been delivered in the Edhi maternity homes. Bilquis also supervises the food that is supplied to the Edhi hospitals in Karachi. The total number of orphans in Edhi housing is 50,000 and Edhi’s two daughters and one son assist in the running of the orphanages and the automation of these institutions. Edhi’s vision is to create an institution that will carry on his life’s work and survive for a long time to come.
  • 18. 18 | P a g e Weaknesses Evacuation of serious casualties from the sites of accidents, riots and calamity affected areas. Transportation of Physicians and Specialists to remote areas. Experience indicates that even volunteer surgeonscannot be expected to travel twelve to eighteen hours by road as required in many cases. An air ambulance addresses this problem and enables full utilisation of the volunteer capacity available to the Foundation. Inter-hospital transfer of patients requiring specialist’s treatment and immediate attention. Quick transportation of blood and human vital organs. Search and rescue of stranded people in deserts, mountains, floods and coastal areas. Geological surveys of underground water in the famine- stricken areas of Thar, Chohistan and Utthal. Medical and other assistance to companies/organisations carrying out exploration/research in remote areas of the country. Air-dropping of food supplies for stranded people on ships, and in areas affected by wars and calamities. All welfare centresof major cities in Pakistan regularly keep an updated list of donors of all blood groups and conduct campaigns for enlisting more donors for collection of blood. Blood is pooled in hospitals from the volunteer donors and is provided free of cost in cases of heart surgeries and other major operations to poor patients. Two Blood Banks,one at Karachiand theother at Mirpur,have proper facilities for storing and screening blood, from where hundreds of pints of screened blood is being regularly dispensed to the government hospitals.
  • 19. 19 | P a g e Threats Future challenges are “terrorist attacks from nationalist and terrorist groups,also donations inflow to Edhi foundation in the future” (Edhi 2009). Another challenge Abdul Sattar Edhi talked about was lack of well-educated and professional people coming to his organization. According to Dr. Edhi “educated young people are not coming to welfare work, only women are coming”. Edhi foundation is growing and becoming complex organization, thereforehe needs well educated and professional people to come and develop these systems. Social change and transformation by example and dedication are great motivations for Edhi, and he has found a way toengagein thiseffort while sidestepping the elite-mass division that plagues everyday Pakistani politics. He frequently makes assertions that his foundation’s work is Islamic, while decrying many existing policies and processes because they lack authentic roots in religion and principle. Edhi uses a religious vocabulary and believes in religiously grounded moral, social, and political precepts. Given the competition in the market for donors and donations, it is unsurprising that he and his organization havebeen criticized for lacking religious authenticity. The Edhi Foundation needs resources volunteer workers, supplies, and money. The Foundation receives five million rupees(roughly $100,000USD,a largesum in Pakistan) in yearly nongovernmental donations. On principle, as a way to eschew political entanglements,the Foundation does not accept funds from government agencies. The Edhi Foundation’s famous claim is that even in disaster and violence stricken areas, Edhi relief workers are given free passage and access, because the organization has the reputation for being solely humanitarian rather than partisan or political. The problem extends beyond the Muslim community and “Islamic” charities. In Hurricane Katrina’s aftermath, Diane Rehm's National Public Radio show (September 7, 2005) discussed possible fraud or mismanagement in American
  • 20. 20 | P a g e charities. One panelist advised that reputation matters, so donors should give to the biggest charities – Red Cross, Salvation Army – which havethebest-established internaland external audit features too. Thus, fraud-related problems for donors certainly extend beyond the developing world. Critically, though, the “reputation”referred to in the United States is not the leader’s personal integrity as much as the charity’s reputation for transparency and accounting for how received donations were used. Opportunities His van became his advertisement and soon he came to be known for his work with the poor. As a consequence, donations started pouring in and his operations expanded, employing additional nurses and staff. It was here that Edhi met his wife Bilquis who was a trainee nurse at the dispensary. They were married in 1966. Bilquis became the ideal wife for Edhi, totally committed to welfare work. Today the Foundation has over 600 ambulances located all over the country and it stands out as the largest ambulance service on the whole country. The response time and services the ambulances provide are unparalleled – Simply Superb. Edhi Ambulances go to places where even government agencies hesitate to venture. Whatsoever the nature and magnitude of the calamity/incident may be, Edhi Ambulances are there within minutes, if not seconds. According to the Guinness Book of World Records, as of 1997, Edhi Foundation's ambulance service is the largest volunteer ambulance service in the world. The EdhiFoundation is thefirst of its kind in South Asia that owns air ambulances, providing quick access to far-flung areas. Whether it is a train accident or a bomb blast, Edhi ambulances are thefirst to arrive.The foundation relies on the support of its 3, 500 workers and thousands of volunteerswho form the backbone of the organization.
  • 21. 21 | P a g e Conclusion Edhi Foundation is the largest and most organized social welfare system in Pakistan and it is a unique example of what ordinary people can achievethrough sincerity of purpose, dedication and perseverance.By focusing on alleviation of human sufferings, Edhi Foundation has broken the religious, geographical and racial barriers, thusfostering the notion of welfare for all mankind. The recognitions received by Dr. Edhi include the Internationalawards like the Ramon Magsaysay Award for Public Service,Lenin Peace Prize, InternationalBalzan Prize for Humanity,Life Time AchievementAward,Honorary DoctorateDegree by IBA Karachi and variousnational awards like Nishan-e-Imtiaz, Human Rights Award,Shield of Honor and the Pakistan Civic Award etc. His life’s work restores out flickering faith in humanity and his example inspires us towardsmaking a personal revolution,so that the collective spirit may be strengthened. Recommendations He has a vision to help others; he has a vision of establishing a chain of welfare centers and hospitals that could be opened to alleviate the pain of those suffering from illness and neglect. He also thought of the inhuman treatment meted out to the mentally ill, the insane and the disabled persons. Even at this early age, he felt personally responsible for taking on the challenge of developing a system of services to reduce human miseries. The task was huge;he had no resources. But it was something that he had to do even if he had to walk to the streets with a cap in hand to beg for this purpose. He is most respected philanthropist of Pakistan who is also known in the entire world for his international humanitarian work. He is respected by all the Pakistanis and many rich people are now helping him by giving donation to his foundation. So he set up a small medical Centre of his own, sleeping on the cement bench outside his shop so that even thosewho came late at night could be served. But he also had to face the enmity of the Memons, and became convinced they were capable of having him killed. For safety, and
  • 22. 22 | P a g e in search of knowledge, he set out on an overland journey to Europe, begging all the way.One morning, he awoke on a bench at Rome railway station to discover his shoes had been stolen. He was not bothered, considering them inessential. Nevertheless, the next day an elderly lady gavehim a pair of gumboots, two sizes too large, and Mr. Edhi wobbled about in them for the remainder of his journey. Edhi plans mass campaigns against narcotics, illiteracy, population control and basic hygiene. Edhi’s wife Bilquees works in the areas of maternity centre management. She runs6 nursing training schools in Karachi, which providebasic training courses. These centers haveso far trained over 40,000 qualified nurses. Some 20,000 abandoned babies havebeen saved and about a million babies havebeen delivered in the Edhi maternity homes. Bilquees also supervisesthe food that is supplied to the Edhi hospitals in Karachi. The total number of orphans in Edhi housing is 50,000 and Edhi’s two daughtersand one son assist in the running of the orphanagesand the automation of these institutions. References: U.S. Constitution and Federal Statutes www.edhifoundation.com www.edhi.org/about-us.html Personal observations Relevantbook material www.pakistantoday.com.pk Edhi Official Website Edhi Foundation Abdul Sattar Edhi: A Tribute