Tribe is developing smart clothing technologies to address challenges in the sportswear industry like lack of user data and engagement. Their sensors can be seamlessly integrated into clothing to track fitness and behavior metrics like steps, speed and activity type. This data is used for advanced AI coaching through notifications and to hypertarget users for offers. Tribe will offer their technology and services to sportswear companies and also directly to users through a free basic app and paid premium app with coaching and progress reports. They expect the smart clothing market to grow rapidly over the next several years as these technologies become more widespread.

1. Tribe
wearables
-
Making Clothes Smart
Statement of Confidentiality This presentation and supporting materials
contain confidential and proprietary business information of tribe.
These materials may be printed or photocopied for use in evaluating
the proposed project, but are not to be shared with other parties.

2. Sportswear Industry Challenges
Lack of
aftersales data
Limited
Business-to-Customer
communication
Extreme dependence
on fashion industry
& celebrity endorsements
No product insights
& feedback
No remarketing
opportunities
High volatility
& marketing costs

3. Why users don't exercise
- No Fun
- No Prompt visible results
- No Real-time motivation
What Tribe offers
- Highly personalized experience
& real-time AI-coaching
- Agile solutions to performance
improvement
- Progress indicators and social
support to keep users engaged
and motivated
End User Challenges

4. Tribe Sensors and Hardware
PATENT PENDING
- Sensors do not alter clothes look-and-feel
- Seamless integration into any finished product
- No need for changes in manufacturing lines
Paper thin sensors

5. Gamifications leading to offers
- Age
- Gender
- Duration
- Activity Type
- Exercise Frequency
- Effort
- Weather Conditions
- Fatigue
- Exercise Environment
(outdoors, indoors, etc.)
Hypertargeting
Profiling Data:

6. Fitness & Behavior Data
- Steps
- Speed
- Pace
- Cadence
- Distance
- Acceleration
- Deceleration
- Running Energy
- Risk Energy
- Waste Energy
Fitness &
behavior data:
GDPR COMPLIANT

7. Advanced Coaching
Virtual InstructorSmart Notifications
Your form is wasting too much
energy and will tire you out.
Straighten your back and shorten
your stride to improve efficiency.
Your fatigue makes your footing
unstable. Keep a lower tempo
over the next five minutes.
Moderate music tempo
Low music tempo
Advanced AI powered coaching,
through voice & visual interfaces,
offers a truly personalised
and highly sophisticated
training experience.

8. Competition
Channel
Washable
Stretchable
Application
Technology
Seamless Integration
Size at scale
ATHOS
B2C
Basic
B2B B2B
Partially Partially Own
B2B
OM Signal Clothing+ Tribe

9. Tribe app
Subscriptions available via
- Tribe App (B2C Service Sale)
- Third party Apps or API calls (Sportswear
companies work as service resellers)
Paid app
- Real time AI-coaching
- Progress reports
- Continuous motivation
(subscriptions unlock)
Free App
- Free versions offer features commonly provided
in paid only app versions of competition.

10. Market
0,0
3,0
6,0
9,0
Smart clothes will be the fastest growing
category of wearable technologies
in the next ten years, according
to Gartner, IDC, and Juniper
2018 2019 2020 2021 2022 2023 2024
$1,7B
$2,3B
$3,2B
$4,4B
$6B
$8,1B
$11B
CAGR
36.4%

11. Tribe
wearables
-
Thank you
ds@tribewearables.com
Tel.: (+30) 694 628 2900