The document discusses using Magento for e-commerce and Groupon-like deals. It begins with an introduction of the speaker and their experience with Magento. It then explains the traditional Groupon business model and issues with it from the perspectives of merchants and customers. Alternative models are proposed using Magento that address some of these issues by reducing commissions and allowing merchants more control. The presentation concludes with a discussion of related topics like marketing and questions.

1. E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi

2. Agenda 1. Self Introduction 2. Business Model 3. Revenue Model 4. Views of Sellers and Buyers 5. Groupon-likes in Vietnam 6. Groupon-like with Magento 7. So, what are the problems 8. Related topics 8. A New Business Model 9. Q&A

4. Offshore software development

5. System Adminnistrator

6. High Availability Engineer

7. 2 years working with Magento

8. About to start a new business with Magento

11. No payment needed

14. Pay for top posting

15. Social marketing

18. Service classification

19. Monthly discount/lottery

20. “ User-only price”

23. No technology barriers to entry

24. No switching cost for merchants and customers

25. Scaling is expensive (sales people on the ground)

26. High cost of customer acquisition http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/

28. Be able to manage its own customers

29. Mail marketing

30. Networking with its customers

33. Muachung: Backed up by a big media commany: VC CORP

34. Backed up by diadiem.com, and a PR commany in the group

35. Social network marketing

36. With phununet

37. Magento Main Features: Checkout Payment (Bảo Kim, Ngân Lượng) Customer Account Order Management Mobile Multi Store

42. Unstable

43. Can not secure customers

44. Not really effective PR

46. Digital Marketing

47. Media Backup

48. Social networking (Facebook, Twitter)

49. Thank you Q&A Nguyen Vu Hung, HanoiLUG Email: [email_address] Twitter: @vuhung Facebook: vuhung16plus@gmail.com http://www.slideshare.net/vuhung16plus/

51. http://www.sieumua.com/

52. http://www.magentocommerce.com/

53. “A study on Groupon.com” on Slideshare.net

54. “Groupon business model” on Slideshare.net

55. E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi